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In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers. Just to tell you a little bit about myself, my name is Terry Power and my company is TriadInternetMarketing. We help local businesses take control of their online identity by claiming and optimizing their local business listing pages. If you need to contact me for any reason after viewing this, I can be reached at (336) 310-9322 and my website is TriadInternetMarketing.com. If you’re like most business owners today, you may be experiencing some problems when it comes to getting your phone to ring or getting more foot traffic coming through your doors. I probably don’t need to tell you that traditional marketing costs are through the roof – such as yellow pages, newspaper ads, and tv commercials. Some of your closest competitors are probably using new methods to gather most of the local attention, which takes away from your company’s bottom line. Technology, such as the internet, social media, and mobile marketing are the new-age ways to market your business. These methods actually generate results because times have changed… However, many businesses get stuck because they don’t know what to do so they end up not doing anything – or even worse, wasting a lot of time trying to do it themselves and ultimately waste money in the process. However, there are ways to overcome these barriers… One way to make that happen is by claiming and optimizing your Greensboro Google+ Local listing. You may have heard of Google+ Local (or formerly called Google Places). It is a business-related platform that focuses specifically on companies and their locations… All businesses should claim and complete their Google+ Local business listings 100%. This will not only help your listing rank better, but it will provide your audience with the type of information they may be looking for, such as your phone number, address, hours of operation, website address, and more. Another major part of Google+ Local is the ability for users to leave customer reviews about your company. So to ensure that your company has more good reviews than bad ones, be sure to ask your satisfied customers to leave reviews for your company whenever possible. Also stay on top of these reviews and be sure to respond to show other viewers that you actually care about customer satisfaction. The main benefit of using Google+ Local is that it will help your company get more search engine exposure. In addition, it’s integrated with Google Maps so visitors will know exactly how to get to your location, which is powerful. Claiming and completing your Google+ Local listing is a must today if you are serious about increasing the amount of exposure your company gets online. Want more info ? Call (336) 310-9322 or visit TriadInternetMarketing.com
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Why Google+ Local Can Grow Your Local Business
Google+ Local
Overview
Table of Contents
Dilemmas & Overcoming Barriers
What is Google+ Local
Google+ Local Benefits & Facts
How We Can Help
1
2
3
4
About Me
Terry Power
Professional Local Marketing Services
Specializing in Powerful Online Strategies That Get Results!
(336) 310-9322
www.TriadInternetMarketing.com
Business Dilemmas
Traditional Marketing Costs
Are Some of the Expensive Traditional Marketing Methods
Losing Their Effectiveness?Yellow Page Books
Newspaper AdsTV CommercialsRadio Ads
Your Competitors
Are Your Competitors Taking Your Fair Share
of the Market?
More Local AttentionMore Repeat BusinessBetter Marketing
Technology
Are You Having Trouble Implementing New-Age
Marketing Strategies that Can Help Grow Your
Business?Online MarketingMobile MarketingSocial Marketing… and MORE
Overcoming Barriers
There IS Hope: Put your business in front of your
target audience
Spend your marketing dollars where they can yield the best returns
Utilize the power of online marketing to stay connected to your local market
Overcoming Barriers
One Way to Accomplish This is by Claiming & Optimizing Your Google+ Local Listing!
What is Google+ Local?
Google+ Local is a business-related platform that focuses specifically on companies and their locations…
It is a keyword-based business directory that pulls up businesses that local consumers may be looking for…
It’s a critical piece of local search engine optimization process.
What Does it Involve?
Optimize Your Profile
Claim & Complete Your
Profile 100%
Add Company
Details
Ask Customers for Reviews
Monitor Reviews
Add Great Content
How Does it Work?
1. An online user types their location AND a keyword for something they’re looking for into the Google search engine(a product, service or company name)
1. Google+ Local results will come up – listing many different businesses that fit the description
1. It shows a map detailing location, hours of operation, phone numbers, addresses, links to their websites, and more
It’s the NEW Yellow Pages!
Benefits of Google+ Local
Benefits of Google+ Local
Draws in local consumers who are searching for your type of product or service
When a search has local intent, the Google+ Local results usually appear at the top of the page
Strengthens your brand by having your company logo, photos, videos, and social interaction etc.
Gives you a way to present potential customers with special offers, coupons, and promotions
Local Search Facts
97% of Consumers Search for LOCAL Products, Services or Businesses Online
20% of All Computer Searches are LOCAL
95% of All Mobile Searches are LOCAL
Most of Them Take Some Type of Action by Visiting or Contacting Businesses
Local Search Facts
Many Consumers Never make it Past the First Page of Search Engine Results
72% of Consumers Said They Trust Online Reviews as Much as Personal Recommendations
Here are the 3 Main Problems:
Your company’s listing is unclaimed and incomplete
Your company’s listing is buried on page 6 or higher with relevant local keyword terms
You have 2 reviews – one good and one negative, which could hurt credibility
Potential Profit Leaks
Here are Your Competitors Listings
Here Why Theirs is More Profitable:
Consumers will see their listing before they see yours due to higher rankings
They have all of the pertinent information that consumers would be looking for during a search
They have several positive customer reviews that will grab more attention than your listing
Competitor Analysis
Consequences
Pitfalls of Not Using Google+ Local:
You miss out on an opportunity to generate new local leads
You miss out on an opportunity to gain more online exposure for your brand
You let your competitors out-do you in terms of trust and credibility
What Next?
Who?
What?
How?
When?
Where?
Help!
Create a plan to claim and complete your Google+ Local profile
Incorporate conversion-boosting features such as videos, photos, images, special discount offers, etc.
Make sure your listing is well-optimized to show up higher in the search results
It’s TIME TO Really Go Local!
How We Can Help
Help You Claim and Optimize Your Google+ Local Listing
Analyze Your Competition
Help You Generate More Reviews from Your Customers
Provide Ongoing Maintenance and Support of Your Google+ Local Listing
Our Special Offer
For a LIMITED-TIME, we can setup your Google+ Local listing for just $197
(normally: $397)
On-going Maintenance for just $97/month(normally: $197/month)
Offer Ends on March 1st 2014
Questions & Answers
If you have questions, please contact us !
Contact Info
Terry Power
Professional Local Marketing Services
Email Us
(336) 310-9322www.TriadInternetMarketing.com
