Embed Size (px)
Citation preview
The Grandparent Economy How families are changing, supporting and spending in unprecedented times
What do you think of when you hear “grandparent”?
Here is a look at today’s
Boomer Generation Grandparents!
Welcome! Grandparent Overview
What We Have
Learned
Financial Power
Legacy
Intergenerational Power
The “Other” Grandparents
Christine Crosby, GRAND Media
My grandchildren’s laughter is my
favorite sound. The sound of them sleeping is a
close second.
Lori Bitter, The Business of Aging
They are motivated!
It’s not about age…it’s a lifestage.
At this time of life when there seems to be so many negatives about aging, the LIFEstage of
being a grand is filled with many positives.
What we’ve learned about
Grandparents
Today’s grandparents take better
care of themselves so they can be in their grandchildren’s lives for a
long time.
They are embracing technology and learning new things so they
can keep up with their grandchildren.
Grandparents want to leave a legacy and a better world for their
grandchildren. The birth of the first grandchild is the first time you see
life continuing without you.
Today’s grandparents don’t want to wait until they die to create a legacy, they want to create
memories with their grandchildren now.
What we’ve learned about Grandparents
Consumer Power of Grandparents
Legacy Legg Mason study on grandparents and funding college education
Multigenerational & Intergenerational Resurgence
Margaret Mead
“Somehow, we have to get older people back close to growing children if we are to
restore a sense of community, a knowledge of the past, and a sense of the future.”
"Nobody has ever before asked the nuclear family to live all by itself in a box the way we do - with no relatives, no support; we've put
it [nuclear families] in an impossible situation."
Grandparenting – The Others The “Three-legged stool”
Everyday Grandparents
Grand Families
Alienated Grandparents
What does it all mean to you? • Since the economic downturn role of
grandparents has become more vital. • This change is more dramatic as baby boomers
become grandparents, bringing their generational perspective and their wallets.
• Understanding their values, priorities and lifestyle can help you design products and services that speak to their hearts and minds.
Thank you.
Grandparent Overview
What We Have
Learned
Financial Power
Legacy
Intergenerational Power
The “Other” Grandparents
Christine Crosby [email protected] grandmagazine.com facebook.com/GRANDmagazine
[email protected] thebusinessofaging.com facebook.com/TheBusinessOfAging @loribitter @businessofaging @40plusconsumers @movebeyondage
Contact us: Lori Bitter
