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You have a great mobile recruiting strategy. But are you using one of the most powerful social networks available today? Google Plus can provide a powerful boost to your mobile recruiting efforts as long as you know how to make the best use of the platform. In this presentation, I provide an overview of Google Plus, the personal Google Plus profile, Google Plus Communities and Hangouts on Air. The presentation concludes with three key tactics you can begin using today to improve your use of Google Plus in your mobile recruiting strategy. This presentation was delivered at the 2013 Mobile Recruiting Conference in Atlanta, GA on September 24, 2013 (www.mrec.net).
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Incorporating Google + Into Your Mobile Recruiting Strategy
#mRec13
Jon Parks
Founder and Lead Dijital Strategist @ Dijital Farm, Digital Marketing Consultant, Instructor in Social Media, SEO, PPC & Google Analytics
Contact InfoFrom Jon Parks’ Profile
Email: [email protected]: (919) 901-0485Google Plus: +Jon ParksTwitter: @jonparksLinkedIn: LinkedIn.com/in/jondparks
Jon Parks
“no one uses Google Plus”
#mRec13
But G+ has a secret Weaponhint: it impacts organic search
results
Basic Structure of G+
Personal Profile
Community Company
Page
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The Personal Profile
• Your personal “home” on Google+
• Your way “into” G+
• Can post, share, comment & +1 as you engage with others
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The Company Page
• The corporate “home” on Google+
• Allows company to share, post, comment & +1 to engage with others
• Can be tied to Google Plus Local account (Google Places)
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Communities
• A place for group discussions
• Focused on a specific topic or interest
• Can be open or closed
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3 “Killer” features on G+
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Search plus your world
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Google Authorship
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Hangouts on Air#mRec13
G+ and your recruiting strategy
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G+ and Your recruiting strategy
1. Get involved in Google+
•Create a personal profile
•Create a company page
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G+ and your recruiting strategy
2. Start a Google Plus Community
•Landscape is wide-open right now. No dominant players.
•Great opportunity for you to share your content and engage with others
•Key: pick a niche & specialize (i.e. recruiting in the biotech industry)
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G+ and your recruiting strategy
3. Start a Hangout on Air (HOA) series
• Purpose: generate great video content (has organic search implications, too!) & engage with your target audience
• Bring in those you deem to be “experts” to lead the discussion
• Use the series to tell your recruiting story
•Share & re-share the video across all your marketing platforms (blog, email, other social networks, etc.)
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Conclusion
• You know that mobile is a fast-growing platform
• Google+ gives you the chance to impact organic search
• G+ helps you strengthen your brand & tell your story
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