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USING USING GOOGLE PLUS GOOGLE PLUS & OTHER TOOLS & OTHER TOOLS TO INCREASE TO INCREASE YOUR RANKINGS YOUR RANKINGS Will Hanke RedCanoeMedia.com

Google Plus and Other SEO Tools for Better Rankings

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This presentation was for the St. Louis Social Media Group on April 30, 2014. We discuss the reason for Google Plus, the demise and the importance of the network. Plus, I share some other SEO tools that the group may want to use.

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Page 1: Google Plus and Other SEO Tools for Better Rankings

USING USING GOOGLE PLUSGOOGLE PLUS& OTHER TOOLS & OTHER TOOLS TO TO

INCREASE YOUR RANKINGSINCREASE YOUR RANKINGS

Will Hanke

RedCanoeMedia.com

Page 2: Google Plus and Other SEO Tools for Better Rankings

WhereIsMyBusiness.com

Wanna Tweet This Meetup?

@RedCanoeMedia

#STLSocialGroup

Page 3: Google Plus and Other SEO Tools for Better Rankings

WhereIsMyBusiness.com

The “Big Three” (Auto)

Page 4: Google Plus and Other SEO Tools for Better Rankings

WhereIsMyBusiness.com

The “Big Three” (Search)

Page 5: Google Plus and Other SEO Tools for Better Rankings

WhereIsMyBusiness.com

The “Big Three” (Search)

Page 6: Google Plus and Other SEO Tools for Better Rankings

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The “Big Three” (Social)

Page 7: Google Plus and Other SEO Tools for Better Rankings

WhereIsMyBusiness.com

Hey what about me?!

Page 8: Google Plus and Other SEO Tools for Better Rankings

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Image Search for “Social Media”

Page 9: Google Plus and Other SEO Tools for Better Rankings

WhereIsMyBusiness.com

Where’s G+?

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How Many of You Have Signed Up for G+?

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How Many of You Use G+ Regularly?

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Google Plus is Like Your Local Gym

Many Sign Up, Few Actually Go

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Last Week: We Need to Go to the Gym

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Quick History Lesson

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WhereIsMyBusiness.com

June 28, 2011

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Great Growth in Short Time

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Facebook Killer?

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Feb 2016

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Healthy“Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.”- Feb 2013

Page 20: Google Plus and Other SEO Tools for Better Rankings

WhereIsMyBusiness.com

Forget those guys,Come play with me!

Leverage

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Everyone Will Turn Around!

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Well, Not Quite.

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500MM Users? Not Really

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It Gets Messier

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TechCrunch – 4/24/14

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Huffington Post – 4/25/14

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HOWEVER…HOWEVER…

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There are Benefits

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The 7 Pack / Local Search

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Local Carousel

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Authorship

plus.google.com/authorship

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New SEO Currency

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Blended Results - Which are You Drawn To?

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Testing Authorship

google.com/webmasters/tools/richsnippets

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Testing Authorship

google.com/webmasters/tools/richsnippets

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Authorship for WordPress

willhanke.com/newsletter/

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A Few Other SEO Tools

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SEO Doctor

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SEO Doctor (Firefox Only)

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Google Experiments

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Create Two Nearly Identical Pages

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Each Gets Equal Visitors

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Authorship for WordPress

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Spy on Your Competitors

semrush.com

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Traffic, Keywords, Ad Spend & More

semrush.com

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Links

majesticseo.com

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Total Links, Recent Links, Good & Bad Links

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Yoast SEO – for WordPress

yoast.com/wordpress/plugins/seo/

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How to Build a Marketing Funnel7:00 PM – 9:00 PM - $10

How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table.

May 22 Meetup

meetup.com/Where-Is-My-Business/

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Google Analytics – Don’t Fear the Data9:00 AM – 11:30 AM - $57This is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them!

Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility!

June 18 Workshop

meetup.com/Where-Is-My-Business/

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Questions?

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Thank You!

Will Hanke

314-496-8665

@RedCanoeMedia