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Rising mobile penetration, coupled with growth in native social formats, including video and mobile social advertising, would be the principal market growth drivers for increasing social media advertising spend.
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Global Social Media Advertising Spend
Garnering all the Likes! Global social media advertising spend is expected to exceed USD17 billion in 2014. Retail
sector is expected to emerge as the largest social media spender globally.
2013 2014 2015 2016
27.7422.40
17.2311.47
CAGR: 34.23%
Global social media advertising spend is
on an upward trend, driven by
continuously rising online penetration,
increasing adoption of mobiles, and
evolution of better analytics and targeting
techniques. Such targeted advertising
spend, coupled with richer formats and
creative elements, like video, have
boosted the overall spend.
©2014 Aranca. All Rights Reserved. www.aranca.comIf you wish to reproduce or use this infographic in any format, please email us at [email protected]
Compiled by: Priyanka Kulkarni
Aranca believes that rising mobile penetration, coupled with growth in native social formats,
including video and mobile social advertising, would be the principal market growth drivers for
increasing social media advertising spend. The ability of social media to enable targeted ad
campaigns and the ease with which it integrates with other marketing channels is likely to boost
social media ad spending in the near future.
Aranca’s Views
Social Media Ad Spending Share & Ad Spend Per Social Media User
Trends - By Region (2014)
USD 32.82
Global Share Per user spend
Display remains the dominant
social ad unit. Native ad formats
such as Facebook’s Sponsored
Stories and Twitter’s Promoted
Tweets are being optimized for
social campaigns, especially on
mobile platforms.
Rise of programmatic social
platforms, and the introduction
of paid ad units on platforms
like Pinterest and Instagram,
are likely to boost the
spending going ahead.
Despite the emergence of these
new platforms, larger social
media networks such as
Facebook and Twitter are
expected to define industry
growth.Source: Desk Research
f
42.3%
North America
Western Europe
Asia Pacific
22.4%
USD 13.71
29.2%
USD 3.60
Global Social Media Ad Spend 2013-16 (USD billion)
Retail
Others48%
31%
USD 17.23 Bn
21% F&B
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Global Social Media Spending, by Sector (2014)
