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The New Economy Age GLOBAL & EMERGING MARKET TRENDS @dianavcarrico

Global & Emerging Trends

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Future Trends Conference Miami 2010, by Diana V Carriço

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Page 1: Global & Emerging Trends

The New Economy AgeGLOBAL & EMERGING MARKET TRENDS

@dianavcarrico

Page 2: Global & Emerging Trends

Chief Marketing Officer of Liderplas

Trends lover

Creative Director of LPDESIGN

DIANA V CARRIÇO

Page 3: Global & Emerging Trends

TO PREDICT THE FUTURE...

WE HAVE TO LEARN FROM THE PAST

Page 4: Global & Emerging Trends

Born & Reborn / Growth

According to the Theory of 5 Transformations vs Economy

Wood

Earth

Metal

Water

Fire Development / Instability

Reception / Crisis

Mutation / Transformation

Conservation / Begining of Instability

Page 5: Global & Emerging Trends

FIRE EARTH METAL EARTH EARTHWOOD WATER

CRISIS GROWTH INSTABILITYINSTABILITY

190119101919192819371946195519641973198219912000

190219111920192919381947195619651974198319922001

190319121921193019391948195719661975198419932002

190419131922193119401949195819671976198519942003

190519141923193219411950195919681977198619952004

190619151924193319421951196019691978198719962005

190719161925193419431952196119701979198819972006

190819171926193519441953196219711980198919982007

190919181927193619451954196319721981199019992008

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WHAT ABOUT THE FUTURE?

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FIRE EARTH METAL EARTH EARTHWOOD WATER

CRISIS GROWTH INSTABILITYINSTABILITY

200920182027203620442052206120702079208820972106

201020192028203720452053206220712080208920982107

201120202029203820462054206320722081209020992108

201220212030203920472055206420732082209121002109

201320222031204020482056206520742083209221012110

201420232032204120492057206620752084209321022111

201520242033204120502058206720762085209421032112

201620252034204220512059206820772086209521042113

201720262035204320512060206920782087209621052114

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THE STORY ISN’T ONLY ABOUT THEM...

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OR ABOUT THIS.

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THE STORY ISN’T ONLY ABOUT THEM.BUT IT’S ABOUT PEOPLE. REAL PEOPLE.

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# 10 TRENDS

I believe on.

Page 12: Global & Emerging Trends

#1 TREND: MOBILE AGE

Mobility is everywhere: resources, people, products and

services, capital, knowledge, beliefs, opinions and so on.

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#2 TREND: CRISIS IN WATER & FOOD The world’s population has more than doubled in the last 50 years from 3 billion in 1960 to 6.9 billion in 2010 – and is projected to reach 9.1 billion by 2050. .

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#3 TREND: TECHNOLOGY RACE

Technology offers potential solutions for many of the world’s pressing problem,  

the key questions being  “when” the promised solutions will arrive and

“who” will deliver them.

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#4 TREND: COMPETING BRIC & BEYONDEconomic power is shifting inexorably to BRIC, and will continue to do so as well as other contries.

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CHINA BRAZIL RUSSIA INDIA

WE ALL SEE THEM AS A THREAT INSTEAD OF

AN OPPORTUNITY.

Page 17: Global & Emerging Trends

Revenue Stream for Governments

Exploration,Development & Production

More Consumer Spending

Ready Supply of Domestic Capital

Demand for Commodities

Focus on Creating Jobs

Market Liquidity

Rapid economic growth

High SavingsRates

Urbanization

Desire for SocialStability

Natural ResourcesWealth

Corporate Transparency

CAUSEHigher Family

Incomes

Low householddebt

InfrastructureBuildout

Policies for Peace& Prosperty

Corporate culture

EFFECT POSSIBLE RAMIFICATIONS

Emer

ging

Mar

ket O

ppor

tuni

ty

Page 18: Global & Emerging Trends

#5 TREND: Influence of “we and me”The power of “me” has been amplified through communities of choice, including social networks and buying groups, which are changing how we interact and behave.

Page 19: Global & Emerging Trends

MICRO

CELEBRITIES

MICROTALENTS

BRANDS

SEEKING

FORREAL

PEOPLE

Page 20: Global & Emerging Trends

#6 TREND: Rise of new power brokers

New power brokers are increasing their influence on the world

stage, from the economic powerhouses of BRIC to social networks

to the G20, which gives the rapidly developing economies a

greater voice in global issues. 

Page 21: Global & Emerging Trends

#7 TREND: Interdependence and competition across industriesInteractions with society, where new forms of networks and smart partnerships are emerging, to deliver commercial and social

benefits simultaneously.

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#8 TREND: OWN THE NEW CONSUMER

With more consumers globally with more wealth, choice and desire to get

involved in co-creation, the fight is on to own the new consumer – a consumer

that wants more involvement and personalization, that wants it all anywhere,

anytime, and wants it to be cheap and chic as the climate of frugality bites. 

Page 23: Global & Emerging Trends

#9 TREND: Generational GapFor the first time, four distinct generations are present in the workforce in many developed countries. The resulting differences in generational ambitions, attitudes, technology skills and ethics are impacting management styles, how work is done and the ability to attract talent. 

Page 24: Global & Emerging Trends

#10 TREND: Tension of globalization

& FragmentationEven as the tide of globalization and integration continues, there is a growing and

opposing trend towards greater fragmentation where tribalism, nationalism and

cultural conflict is on the rise.

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WELCOME TO A NEW ECONOMY AGE

Page 26: Global & Emerging Trends

RebornAge

Business Volunteers

AttentionAge

PhilanthropyAge

Wellness

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How to face the new challenges?

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‘The time to repair de roof is when the sun is

shining.’Chinese Saying.

Page 29: Global & Emerging Trends

They are emerging... and teaching us.

It’s our duty to learn from them.

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CREATIVITY & INNOVATION PROFECY

the secret for our recovery

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1. Track global trends & know whyKnowing, understanding, and applying

consumer trends and insights = holy grail to business and marketing professionals.

Page 32: Global & Emerging Trends

2. Trends SegmentationBe aware of all types of trends.

Consumer trends, Industry Trends,Macro Trends, Street Trends.

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3. Get yourself some eagle eyesConsumers want to be unique & they

want to be surprised at any time.

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4. Beauty is in the eye of the beholder

Each person is different from each other. What is awesome

for somebody may be awfull for another.

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5. Types of SM’s individualsCritics ; Joiners ; Creators ;

Collectors; Spectators ; Inactives

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6. Get out of the officeBe curious about everything, your

professional interests should be broader that your own personal interests.

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7. Have a point of viewSo that you can convince your boss to

create a kick-ass atack planto gain the new consumer.

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8. Generation C Collect resources from magazines,

journals, web contents, web conversations,articles, trend

researchers, books and other resources.

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9. Set your trends; Name them Create your own trend lab or

inspirational trend board. Give a name to your trend and start to be a trend

researcher. Google will make the rest.

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10. Build a Trend FrameworkFind existing trends from actual experts &

create your own trends. You’ll start to expand your framework very quickly.

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11. Start a Trend TeamCreate a virtual meeting point; join

people from all over the world and see how trends are connected from different

places around the globe.Or start by your own!

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12. Convince your company CEOMake it all about ‘the future of business’, paterns & variables instead of expensive

related field words.

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How do we know whichtrend fits our business?

A cross-industry mind is a joy forever.

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SOME AMAZING EXPERTS:1. www.trendwatching.com 2. www.futureconceptlab.com3. darmano.typepad.com 4. chrisbrogan.com 5. www.coolhunting.com

Page 46: Global & Emerging Trends

Diana V CarriçoCMO & Creative Director

TWITTER @dianavcarricoMOBILE 00351 919192924E-MAIL [email protected]

BE IN TOUCH.THANK YOU!