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Czech Republic Slovak Republic
Company Presentation
CZECH REPUBLIC
Jandaskova 24621 00 Brno
Tel. +420 541 227 975Fax. +420 541 227 977
www. [email protected]
SLOVAK REPUBLIC
Sladkovicova 43974 05 Banska Bystrica
Tel. +421 484 164 130Fax. +421 484 164 133
www. [email protected]
Key economic indicators
Czech Republic
• Population 10,3 mil.inh.
• GDP growth 6,6 %
• Inflation rate 3,9 %
• Average net income € 636
Exchange Rate 1 EUR = 28 CZK
Slovak Republic
• Population 5,5 mil.inh.
• GDP growth 8,3 %
• Inflation rate 2,8 %
• Average net income € 527
Exchange rate 1 EUR = 32 SKK
Source: Czech statistical office 2008 Slovak statistical office 2008
Geographic Summary
Prague
Brno
Bratislava
Banska Bystrica
Capital Czech republic – 1,2 mil.inh.
Glamour Czech republic Head Office Brno – 0,5 mil.inh.
Glamour Slovak republic Head Office Banska Bystrica – 0,1 mil.inh.
Capital Slovak republic – 0,5 mil.inh.
Head Offices
BRNO was chosen thanks to strategic location in the centre of former Czechoslovakia. Company is based in own three-floor building with a parking area, unloading platform, warehouses and bounded stock. Company operates with more than 40 vehicles (own, leased) and is fully computerized.
BANSKA BYSTRICA was founded after split-up of Czechoslovakia.The building is similar to the Czech offices with a parking area, unloading platform, warehouses and bounded stock. Company operates with more than 20 vehicles.
• Glamour a.s. was founded in former Czechoslovakia in Brno in year 1990. • After split-up in 1993 an independent company was established in Slovakia, Banska Bystrica.
• Glamour a.s. in the Czech Republic is joint-stock company with capital stock 3,5 mil. EUR and Glamour a.s. in Slovakia with capital stock 1.5 mil. EUR.
• Glamour Group consists of two divisions: selective distribution and semi-selective distribution.
Glamour Group Introduction
• Glamour Group operates with own technical background
departments: IT, DTP studio, PR dept., Logistic center,
Advertising dept. (provides sales support including
media booking).
• Nowadays, Glamour Group is a leader in cosmetics
distribution in both countries.
• Selective fragrance portfolio counts more than 20 worldwide
brands, both on Czech and Slovak markets.
Glamour Group Introduction
Glamour Group – Divisions
GLAMOUR a.s. MFCR s.r.o.
MFI s.r.o.
selectivedistribution
semi - selective distribution
Divisions of the Glamour Group are completely independent, both financially and personally.
Technical background consists of:
IT DTP STUDIO PR STUDIO ADVERTISING DEPT.LOGISTIC CENTER
Glamour distribution organization chart
Vladislav KOKOLUS(general director)
(
SHAREHOLDERS
Jaroslav KOKOLUS(general director)
Czech Republic Slovak Republic
Jiri Trtik(commercial director
selective F&C)
Antonin Keller(commercial director
semi – selective)
s
Marcela Paprckova(commercial director
selective F&C)
Vladimir Mihalik(commercial director
semi – selective)
s
11 brand managers
3 brand managers
3 brand managers
9 sales reps
6 brandmanagers
promo team promo team
15 sales reps
promo team
3 sales reps
promo team
6 sales reps
Glamour Brands
HUGO BOSS
3rd place RHODOS 2001
PRICE FOR BEST IMAGE ON THE MARKET
Category: EdT, Parfums
Awarded by agencies consortium:
Ogilvy CID
GFK
ECOMONIA
KAIROS
Awards for Glamour
HUGO BOSS
1st place RHODOS 2002
PRICE FOR BEST IMAGE ON THE MARKET
Category: EdT, Parfums
Awarded by agencies consortium:
Ogilvy CID
GFK
ECOMONIA
KAIROS
Awards for Glamour
Awards for Glamour
Awards for Glamour
Awards for Glamour
Awards for Glamour
Awards for Glamour
LACOSTE
1st place GENEVA 2007
Global Distributors Conference
BEST HOLISTIC EXECUTION ON BLOCKBUSTER
INITIATIVES
Product: Lacoste Inspiration
Glamour Initiative Launch Strategy
• Glamour developed own strategy for launching and executing every new initiative. Each launch consist of full marketing tools range with perfect execution:
1. MEDIA and PR– Most frequent advertiser in all lifestyle magazine– Regular editorials, news, clippings– Readers competitions, inserts– National and regional radio campaign– Internet campaigns– Addressed directmaling
2. IN-STORE PROMOTIONS– Holistic and outstanding brand visibility– New tool for in-store decoration (window stripes, ceiling banners, column covers, gondola deco…)– Incremental shelf space, shelf merchandising– Excellent permanent branding – flagships– Creative and highly motivated promo team– Organizing hundreds of spraying and promotions– Staff training and motivation
4. SPECIAL EVENTS– Fashion and social events and VIP parties– Popular sport events always in line with brand strategy and image– Always exclusive partnership, excellent communication
Sales Support
Full page advertisement – Glamour is operating with own DTP studio, PR studio and advertising department (provides sales support including media booking). Glamour closely co-operates with all life style magazines for more over than 10 years.
Sales Support
Information about all news of Glamour company is provided constantly once a month to about 50 local and national magazines in both markets.
Sales Support
Radio support – radio campaigns are organized periodically on regional and national level.
15 local stations
Sale Support - Point of Sale Promotions
To be successful means to be visible!
To be visible means to win in point of sale!!
To win in point of sale means to have powerful in-store promotion team, rich in-store promotion plan and unexceptional in-store tools!!!
After the years of experiences we realize very well the importance and effectiveness of promotions right at “POINT OF SALE”.
We realized the biggest effectivity on sell out results in comparison with other marketing activities.
With regard to globalization of business and to the fact that customers are tired from all the advertisement around we are sure that the most effective way how to spend money of A&P budget is to spend them in POINT OF
SALE.
New In-Store Tools
In-store visibility is a key tool for success!!!!Therefore Glamour started to use following new in-store tools in Czech and
Slovak markets conceptually on mass scale:
• Window stripes• Ceiling banners• In-door banners
• Pillars decoration• Visual stands
Big launch oriented to points of sales supported by great in-store tools brings the most effective results.
(All new in-store tools are produced by own Glamour advertising department)
(
Windows stripes
In order to increase brand visibility we use windows stripes
Windows Stripes
Window Stripes
Window Stripes
Window Stripes
Window Stripes
Usage of ceiling hanging banners – decoration in whole perfumery – great visual effect!
Ceiling bannerCeiling Banners
Ceiling Banners
Ceiling Banners
Ceiling Banners
Ceiling Banners
Security gates
Security gates
Security gates
In-door banner in the perfumery – great visual effect!
IN – DOOR bannerIN–DOOR Banners
IN–Door Banners
During the launch campaign all columns/pillars in perfumeries are covered
in Glamour brands decoration. Glamour has developed new type of covering.
Pillars Decoration
Pillars Decoration
Pillars Decoration
Pillars Decoration
Pillars Decoration
Pillars Decoration
Pillars Decoration
Visual Stands
Special stand + banner for local promo actions and events – very visible, very easy transportable!
Visual Stands
Visual Stands
Visual Stands
Visual Stands
Gondola Decoration
Gondola Decoration
Gondola Decoration
Gondola Decoration
Gondola Decoration
Gondola Decoration
Gondola Decoration
Promo Wall Decoration
Promo Wall Decoration
OUTDOOR TOOLS
Outdoor tools drive customers to perfumeries!!!!
Glamour follows importance of outdoor tools by:
• Car tours supergiant dummy• City lights
• Mega banners
Car Tour with giant flacon making trip around the Czech Republic, promotions
on public places, in front of hypermarkets – great visibility + eye-catching!
(15 cities around the Czech Republic visited)
Car Tours and Supergiant Dummy
Car Tours and Supergiant Dummy
Car Tours and Supergiant Dummy
Car Tours and Supergiant Dummy
Car Tours and Supergiant Dummy
Car Tours and Supergiant Dummy
Car Tours
City Lights
City Lights
City Lights
City Lights
Mega Banners
Mega Banners
Mega Banners
Sales Support – Local Promotions Summary
Local Promotions in year 2007 YTD• 2 642 promo days executed• 164 800 samples distributed
NEW Launches Success - New concept launches „WIN IN-STORE“ together with use of NEW TOOLS generates
• Great in-store visibility• Space enlargement and better shelving• Volume growth: nowadays launch volume initiatives is
4x bigger than 2-3 years ago
Examples of launches and local promotions
Boss Skin Launch
Hugo Boss In Motion Blue Launch (shopping mall Flora)
H
Lanvin Eclat d´ Arpege Launch (Sephora)
L
Hugo Boss Intense Launch (fashion show boutique Prague)
H
Hugo Boss Launches in Theaters for 500 VIPs
Laura Biagiotti Launches in Theaters for 500 VIPs
Benetton B.UNITED Launch
Salvatore Ferragamo „F“ Launch
Gant Sales Assistant training
Boss Skin co-operation with the famous Czech actor Tomáš Krejčíř
La Prairie co-operation with the famous Czech singer Helena Vondrackova
La Prairie 25th birthday with consumers (FAnn)
L
La Prairie participation on Escada Fashion Show (Prague)
L
Juvena Deliner Launch (FAnn)
J
Juvena Deliner Launch (FAnn)
J
Moschino Funny! Launch (castle Štiřín)
Moschino Funny! Launch
HUGO Energizer Launch Event
2008
