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{from one event site to the next} Ge2ing A2endees Hooked Price Media Consulting, Inc. h2p://www.pricemedia.com

Getting Event Attendees Hooked

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A simple set of tips to help transition attendees of your current event, tradeshow, conference or convention to the NEXT one.

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Page 1: Getting Event Attendees Hooked

     

{from  one  event  site  to  the  next}

Ge2ing  A2endees  Hooked    

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 2: Getting Event Attendees Hooked

 

Make  their  trip  report  easy (justify  and  reinforce  now) Make  it  easily  sharable (advocates  need  smart  tools) Make  the  offer  easy (renew  existing,  engage  NN)

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 3: Getting Event Attendees Hooked

 

How? •  Fill  the  next  site  with  today’s  content

•  Promote  the  slide  content,  not  the  site

•  Feature  resulting  blog  posts  on  your  site

•  Keep  the  CTA  prominent  and  relevant

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 4: Getting Event Attendees Hooked

 

The  steps: Make  this  year’s  audience  aware  of  this  socially  sharable  slide  content,   which  is…  

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 5: Getting Event Attendees Hooked

  Embedded  in  the  home  page  of  the  

subsequent  event’s  site then  incorporate…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 6: Getting Event Attendees Hooked

  Your  beautiful,  omnipresent  retention-­‐‑

based  call  to  action  for  registration   so  when…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 7: Getting Event Attendees Hooked

  Your  biggest  advocates  view,  share,  and  

comment  on  the  slide  content because  you…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 8: Getting Event Attendees Hooked

  Made  it  super-­‐‑easy  for  them  to  impress  

peers,  partners,  friends  and  connections who  are  now…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 9: Getting Event Attendees Hooked

  Your  ideal  net  new  a2endee  prospects,  

warmed  up  by  the  advocate’s  endorsing  social  proof which  includes…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 10: Getting Event Attendees Hooked

  The  omnipresent  call  to  action  for  

registration  and  your  opt-­‐‑in  boxes which  is  amplified  again…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 11: Getting Event Attendees Hooked

  As  your  easily-­‐‑shared  content  is  liked,  

blogged,  tweeted  and  used  as  a  linkedin  post  in  the  advocate’s  circle and  the  big  bonus  is…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 12: Getting Event Attendees Hooked

  Slideshare  performs  their  SEO  magic

So  each  presentation  adds  another  piece  of  fresh,  contextually,  keyword-­‐‑rich  top-­‐‑ranked  search  content which  of  course…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 13: Getting Event Attendees Hooked

  Drives  NN  awareness

Gets  viewed  and  followed  by  others Buries  competitive  event’s  rankings and  most  importantly…

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 14: Getting Event Attendees Hooked

  Makes  you  a  genius

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com

Page 15: Getting Event Attendees Hooked

  btw  –we’ve  got  a  few  thousand  of  these  

low-­‐‑effort,  high  reward  nuggets  to  share                    …perhaps  we  should  chat?                            www.price-­‐‑media.com

Price  Media  Consulting,  Inc.  h2p://www.price-­‐‑media.com