How To Generate Leads

With Your Website

Your Website = Your Storefront

● Your website is your storefront on the web

● It’s usually the first (and only) point of contact

● You’re not “present” when people arrive

● You’ve got to GENERATE LEADS on your site!

Generating Leads

Three step process

1. Establish trust

1. Educate visitors

1. Get contact information

Establishing Trust

● Display contact information prominently

● Have a modern look and feel

● Use real photos for greater credibility

● Provide information your visitors are looking for

Educating Visitors

● Provide digital downloads

● Keep an active blog

● Answer frequently asked questions

● Offer live chat for customers to ask questions

Getting Contact Information

● Offer incentives in exchange for contact information

● Incentives can include:

a. Ebooks, Videos, email courses, weekly updates

● Limit the number of information you ask for

a. Name, Email, Phone Number and a section to ask

for questions.

Created by Raymond Cudjoe

● Email: rkcudjoe@getletters.net

● @rkcudjoe on Twitter

● http://www.getletters.net/articles