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White Paper | September 2010

Building Brand and Business on the Mobile Web:

There’s a Map for That

Remaining Hurdles: New Opportunity

Creating a Customized Strategy

Creating a Timely Strategy

Creating an Extensible Strategy

ExECuTivE SuMMaRy

TOday’S MOBilE laNdSCaPE: OPPORTuNiTy ON THE MOvE

aligNiNg STRaTEgy aNd BuSiNESS gOalS

CONCluSiON

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Contents

References

ExecutiveSummary


Smartphones, the iPad™ and other mobile devices are transforming the Web experience.

This White Paper:

• Shares phenomenal growth and opportunity in the mobile marketplace

• Identifies solutions to some of the common hurdles to successful mobile migration

• Lays out the elements of a successful mobile strategy and presents case studies of companies and institutions who have crafted winning strategies for the mobile marketplace

Executive Summary

The transformation isn’t about what people are doing online, but how they are getting online. Already, about a quarter of American wireless subscribers are using a smartphone, and smartphone use is expected to surpass traditional mobile phone use in 2011.i Worldwide, mobile broadband subscriptions already outnumber traditional, fixed broadband subscriptions.

After years of anticipation, the mobile web is finally taking shape. Forward-looking leaders across market sectors are staking claim to the mobile marketplace and building their brand and business by reaching out to consumers on the go. Competition for online eyeballs is shifting from the desktop to the smartphone as consumers demand—and are starting to receive—robust, immersive experiences on their mobile devices.

A few hurdles are still tripping up many players. But, in fields ranging from hospitality and higher education, to luxury goods and publishing, the map to multi-channel Web presence has a common starting point: a well-conceived strategy for integrating mobile devices into overall online experiences.

After years of anticipation, the mobile web is finally taking shape, and forward-looking leaders are building their brand and their business by reaching out to consumers on the go.

White Paper | September 2010 | 2

if all u.S. internet time were condensed into one hour, how much would be spent in the most heavily used sectors?

Source: Nielson Netview. June 2010*Other refers to 74 remaining online categories visited from PC/laptops

**Netview’s Videos/Movies category refers to time spent on video-specific (e.g. YouTube, Bing Videos, Hulu) and movie-related websites (e.g. IMDB, MSN Movies and Netflix) only. It is not a measure of video streaming or inclusive of video streaming on non-video-specific or movie-specific websites (e.g. streamed video on sports or news sites).


Today’s Mobile landscape: Opportunity on the Move

After years of promise, the mobile landscape is finally reaching its potential as consumers embrace smartphones and other mobile devices.

Today’s Mobile landscape: Opportunity On The Move


In addition, wireless networks are building to deliver multi-dimensional mobile experiences and companies, and service providers are moving at a rapid pace to conquer this new marketplace.

Consumers are embracing Web-enabled mobile devices and services with increasing fervor. When Apple® released the iPhone® and iPod Touch®, the company sold nearly 60 million units in the first two years. That’s the fastest hardware adoption in consumer technology history—faster than Nintendo Wii®, Nintendo DS®, and Sony PSP®. As a point of reference, in its heyday, America Online® never surpassed 20 million subscribers. And, enthusiasm for mobile web devices and services is not confined to Apple’s® famously loyal fans.

FiguRE 1: THE MOBilE MiRaClE

• “Mobile phone penetration is approaching 50 percent globally, with some mature markets surpassing 100 percent penetration. And the rollout of 3G networks in emerging markets means there is the potential for mobile broadband subscribers to outnumber wireline broadband subscribers within the next decade.” —Nielsen Telecomii

• in the united States, 23 percent of wireless subscribers are using a smartphone as of Q2 2010, up from just 16 percent at the same period a year ago. iii

• Smartphone use is expected to surpass traditional mobile phone use in 2011.iv

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Mobile Broadband Subscriptions

Fixed Broadband Subscribers

Internet Users

Mobile Cellular Telephone Subscriptions

Fixed Telephone Lines

09080706050403020120009998

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Note: *Estimates; Source: ITU World Telecomunication/ICT Indicators database

apple inc. sold nearly 60 million iPhone® and iPod Touch® units in the first two years after their introduction. That’s the fastest hardware adoption in consumer technology history—faster than Nintendo Wii®, Nintendo dS®, and Sony PSP®.

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25

0Innovators2.5%

EarlyAdopters13.5%

EarlyMajority34%

LateMajority34%

Laggards16%

Market S

hare

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Consumers adopting new technology Market share

The diffusion of innovations according to Rogers (1962). With successive groups of consumers adopting the new technology (blue), its market share (grey) will eventually reach the saturation level.

Today’s Mobile landscape: Opportunity On The Move

Not surprisingly, as more consumers obtain smartphones and mobile devices, more are seeking to use them to their full potential.

• Forrester Research finds that, “As smartphones become smarter, they are increasingly delivering the whole internet, not just a part of it,v” and that consumers across age and demographic groups expect to use their smartphones to send messages, browse the Web and perform other enhanced services.

• Mobile data traffic on AT&T’s networks grew 50 times in the 3 years ending 4Q2009, with huge spikes following the introduction of Apple’s® iPhone® in 2007 and the iPhone® 3g in 2008.vi

• “According to a recent Deloitte survey, 55 percent of users said that they will use their mobile device to find store locations and 45 percent of users will use their devices to research prices.” —Mobile Marketer, Mobile Outlook 2010

And these statistics are just the beginning. If you look at the traditional “S” curve of technology adoption (See Figure 2), 25 percent smartphone penetration puts us right at the inflection point. The next few years should bring rapid progress toward “saturation” level. In short, as best described by Andy Favell of mobiThinking, “the mobile web is reaching critical mass. After years of anticipation, all the pieces are finally falling into place. The devices, networks, users and brands are all on the same page—and it’s about 128 x 160 pixels (and growing).vii” If you aren’t on that page, you are missing a prime opportunity to build your brand and business with this growing segment of users.

FiguRE 2: THE “S” CuRvE OF TECHNOlOgy adOPTiON


1. aNalySiS PaRalySiS

For those who have not yet designed for mobile devices, the common stumbling block is often the sheer number of different devices out there. It’s true that the vast number of devices presents a barrier to entry. Designing for all of these devices is not cost effective, and in some cases the difference between devices is one of technology compatibility rather than just screen resolution. The fact is, no mobile web technology or platform has emerged as a universal standard. The playground

scuffle between Apple® and Adobe® illustrates the problem that is holding cost-conscious site owners back. Adobe’s® Flash® program is the basis for much of the Web’s rich interactive content. But Apple®, citing concerns about load time and system demands, refuses to build Flash® recognition into its iPhone® and other mobile devices. That means that much of the Web’s hottest interactive and multimedia content must be rewritten to function on the hottest mobile devices.

Rewritten in what? The solution may be HTML5. This new version of HTML promises a better experience in regard to page load time, while also supporting the integration of video and enhanced interactivity into HTML code. In this world, requiring mobile browsers to natively support third party technology, such as Adobe’s® Flash® player and, for that matter, Apple’s® QuickTime® would no

The explosive growth of mobile device penetration and use is yielding some growing pains. From a customer experience viewpoint, this is primarily because the mobile user experience is still not as seamless or user-friendly as the desktop experience.

longer be necessary. Apple’s® Safari® and Google’s® Android® browsers are well along the path of integrating HTML5 support into their latest releases. Research In Motion’s (RIM) Blackberry® browser includes some basic HTML5 support in its recent versions and promises substantially more in its upcoming OS 6 release. It’s still too soon to see if HTML5 will be the olive branch in the platform wars, but it is a promising technology your site designers and developers should be exploring.

another simple solution to narrowing the field of devices is to meet your customers where they are now. By choosing to build to the devices your customers most frequently use, you can maximize your impact while minimizing your development efforts. We look at who is doing this successfully later in this paper.


and the reason is that the overwhelming majority of sites is not yet designed for mobile devices, or is not designed well. What’s holding site owners back? In our interactions with clients across a broad spectrum of industries and market sectors, we see two primary causes for the still weak user experience:


2. EMPHaSiZiNg BRaiNS, SaCRiFiCiNg BEauTy

Despite their increasing numbers and sophistication, mobile devices, especially smartphones, have smaller screens and sometimes slower networks. The large graphics that look great on your desktop site may overwhelm smaller mobile device screens, cause delays while downloading, and crowd out functionality. Mobile devices bring new requirements for site design and performance, and that requires rethinking the functionality and design of your site.

Unfortunately, too many firms or organizations that are making the jump to mobile overcompensate for the real estate and performance limitations by stripping their sites down to bare basics. Often, sites render as little more than a series of text links. This may make the site accessible, but does it make

it successful? good branding and design build lasting impressions and equate to stronger perceptions of trust and reliability.

Minimal design is useful for getting a functional interface out the door, but we believe that minimal additional effort can produce more engaging, attractive design for smartphone interfaces, while still achieving functional efficiency. When it comes to design for mobile devices, you don’t have to choose between brains and beauty—you can demand and rightfully expect both.

Uncertainty about how to effectively incorporate mobile devices into overall Web strategy is paralyzing many firms and organizations. They are either not yet building for mobile devices at all, or they are doing so in such a stripped down, basic way that their mobile sites are not brand affirming. Ironically, the former category includes many vendors of Web content management systems that purport to make designing for mobile devices easier.

But despite these continuing hurdles, businesses and services across a broad spectrum are figuring out how to leap forward and carve out a profitable place on the mobile web. For all of these, the starting point is a well-crafted strategy.




aligning Strategyand Business Goals

CaSE STudy:

Mandarin Oriental Hotel group

Mandarin Oriental Hotel group prides itself on delighting customers at every brand touch point, from the room to the Web.

Mandarin also took extra steps to delight luxury travelers:

• Geolocation functionality automatically points mobile customers to the nearest Mandarin hotel without requiring customers to enter a location

• Because the mobile customers are generally accessing the site during brief periods and may need to return later, Mandarin also provides a “view later” feature that emails the customer a link to the desktop version of any page

• Because they are designing a Web experience for a phone, Mandarin added a “click-to-call” feature that lets customers utilize their device to its fullest

Mandarin Oriental Hotel Group’s experience is a case study ix in how to successfully approach the mobile web, and it started with strategically aligning this new marketing venture with brand and business goals. Others are taking a different approach. The phenomenal success of Apple’s® App Store (more than 2 billion sold) has many people rushing to create and release “an app for that,” whatever that may be. Others are creating Web content that is optimized for mobile device browsers. And with the mobile-accessed Web still a largely unclaimed territory, there are benefits to quickly staking a claim in the mobile marketplace. However, jumping into tactical decisions and implementation issues without first considering an overarching and long term strategy that aligns with your business goals could be a costly mistake for your mobile efforts and your firm.

Replicating Mandarin’s success starts with aligning your mobile web strategy with your business goals and clearly articulating measures of success. As with any new marketing direction, extending your reach onto the mobile web is best done under the guidance of a thoughtfully crafted and coherent strategy.

aligning Strategy and Business goals

When Mandarin noticed that nearly four percent of its Web traffic was coming from mobile devices, the luxury hotelier saw an opportunity to solidify its brand identity. Ensuring that mobile web customers receive a delightful Mandarin experience was a logical goal. and to measure success, Mandarin decided to track bookings made through the mobile site.

Befitting their expertise in delighting customers, Mandarin carefully researched customers’ mobile web behaviors and goals before leaping into the mobile space. They found that their high-end customers are generally taking occasional moments of downtime (at the airport, in a car) to research Mandarin properties and plan their next vacation. Utilizing the capabilities of their SDL Tridion Web content management system, Mandarin geared the mobile web experience to supporting those tasks with a streamlined menu and brand-affirming photo gallery, tailoring a unique Web experience for mobile customers without the cost and maintenance of a new site.

“We saw an opportunity to cost-effectively deliver an effortless mobile browsing

experience, while at the same time ensuring the level of elegance and specialized service that Mandarin Oriental Hotel Group’s guests have come to expect,” said Christoph Oberli, Mandarin’s VP of Ecommerce and Interactive.

Creating a brand-affirming Web experience for mobile devices has helped Mandarin achieve its brand mission of delighting customers, so much so that the company now sees about twice as much (eight percent) traffic via its mobile site. At the end of the day though, Mandarin is a hotel business, and thus wants to see return on investment. From that perspective, Mandarin’s mobile site has been a stunning success and delivered a complete return on investment (measured by bookings made through the mobile site) in just six weeks.

“Firms interested in recreating

Mandarin Oriental’s success must understand how their users use their mobile devices and create experiences that support existing behaviors.” —Forrester Researchviii


HEURISTICS

EXPERT REVIEW

WEB HITS/USAGE ANALYSIS

USER TESTING

SESSIONANALYSES

ONLINE SURVEYS

De facto Web standards and research from the cognitive sciences have revealed a number of best practices in interaction styles, page layout, and visual design

A rapid survey of the interface/application, looking at the navigation,content, visual presentation, interactions and branding againstbest practices

Using tools like Omniture or WebTrends to study the hit pattern of your site. Which handheld devices are most prevalent among your current Website visitor base?

Involves interviewing people who are representative of your targetaudience and asking them to accomplish specific tasks torecommend improvements

Products, such as Tealeaf, that study multiple single-user transactions, live or replayed based on certain criteria. Can reveal information about the user's path and how to correct flow problems

A quick and effective way for users to rate your mobile experiences,provide recommendations, and input their demographics

Creating a Customized Strategy

the mobile web. That’s introspection. The latter comes from solid analysis of your customers, their behaviors, and the direction they are heading. That means research. How do your customers use mobile devices? Which ones? For how long? Where? Good Web analytics programs and analysis can help you answer some of these questions. Deeper analysis via surveys, interviews, card sorting exercises and prototype testing can flesh out the picture of your target customers.

CaSE STudy:Popular Science

For 135 years, Popular Science has engaged readers with visions of the future.

For the past 15 years, Bonnier, the magazine’s publisher, has wrestled with visions of the digital future of publishing and what it means for the magazine industry and magazine readers. The company wanted a way to embrace a digital platform while retaining the experience of traditional magazines. They found their opportunity with Apple’s® iPad™.

“Since the birth of the Web 15 years ago, we thought it was all about creating a digital interactive experience,” says firm CEO John Bonnier. “But we don’t love magazines because they’re interactive. We love them because they’re inspiring, surprising, and provocative. The problem was we couldn’t deliver that kind of experience to our readers through the Web on a computer screen. But on a handheld Multi-Touch screen like iPad™, it’s all suddenly possible.ix”

Bonnier launched the “Popular Science+” app for the debut of iPad™, and it has been one of iPad’s™ best-reviewed and most downloaded apps. And, it started not as an effort to embrace the next big thing, but from a strategic examination of available Web technologies and careful customization of the digital experience for Popular Science readers.x

Bonnier is a great example of how to strategically embrace the mobile web. The publisher wanted a way to go digital while preserving and enhancing the magazine experience. Traditional desktop computers don’t offer the level of intimacy that magazine readers enjoy. Mobile

phones don’t provide screen space for robust visuals. So rather than embrace a technology that undermines the experience of its popular magazines, Bonnier seized the technological opportunity that works for both the publisher and the reader.

Customized strategies like Bonnier’s grow from two things: knowledge of your product/service and knowledge of your customers.The former comes from examining what you are really trying to accomplish by embracing

MOBilE uSER ExPERiENCE TOOlS


Besides the rapid increase in consumer adoption rates, mobile technologies have significantly matured. That means your current Web visitors are using more and better devices that deliver deep, immersive experiences. If your Web strategy does not include a mobile presence, you’re bound to lose ground. So, get to it!

Yes, there are many kinks to be worked out, but your mobile web presence doesn’t have to be all or nothing out of the gate. Instead, look for high-impact quick wins and the opportunity to carve out a leadership role in the mobile space.

Once you establish your initial presence, you can validate or correct any assumptions you made in the research/planning phases and optimize your IT and design investments before moving forward.

1. ENSuRE yOuR MOBilE iNTERFaCE uTiliZES THE NaTivE FEaTuRES OF THE dEviCE

While you’re not guaranteed to delight your customers by using the native device functionality, ensuring a fit between your product and the device

can go a long way in delivering a superior customer experience.

This may sound like common sense, but for many organizations determining which devices to support can be a complex and sometimes costly decision. Given the plethora of devices in market, and the introduction of new ones at a rapid clip, business owners need to tread carefully when making the choice. To ensure you’re investing your limited customization dollars in the right devices, start by researching

Creating a Timely Strategy

While you need to take the time to get the strategy right, you also need to consider that establishing a quality mobile web presence is, for most, the right thing to do.

which devices your customers and prospects are using to browse your website.

This information can be relatively easy to collect through standard Web analytics data. You can quickly learn the devices and operating systems most prevalent among your current Web customers and extrapolate from there to determine where to find the broadest customer population in the wireless world.

2. OPTiMiZE yOuR MOBilE iNTERFaCE FOR kEy uSER TaSkS

Even the most advanced mobile devices and tablets still offer limited screen real estate—far less than you’ll find on a standard computer

monitor—and much less than some of the wider screen resolutions that have become standard in businesses and tech-savvy homes today. As a result, it’s important to define the key tasks your users are looking to complete through your mobile interface and design accordingly. Here’s where understanding the typical mobile browsing behaviors of your customers and prospects comes into play. For many businesses, the primary goals users attempt surfing through a mobile device are the same as those they attempt through a Web interface. For example, for banking customers, secure login, account balance inquiry, balance transfers, etc. are likely high on the list for mobile and Web customers alike.

For other industries, the goals may be very different. For example, for a business-to-business company, visitors may expect to find a click-to-call feature that connects them with their designated account executive and may not particularly wish to browse products or case studies.

3. ENSuRE BRaNd RElEvaNCE aNd CONSiSTENCy

While this guideline is equally important as the other four we provide here, it also stands as a caveat to guideline #2—optimizing for key user

tasks. Be sure that you don’t err on the side of utilitarianism, stripping your mobile interface of all brand elements including style and tone. For example, if your core online and offline brand attributes are “warm, inviting and fun,” be sure that your mobile interface conveys this message in both style and substance. How you convey the message can vary, anywhere from your selection of typeface and type style, use of imagery, selection of color palette, etc.

4. MOnITOR lOAD/RenDeR TIMe

We’ve all had our fair share of dropped calls and spotty cellular coverage, regardless of the networks we use. When it comes to your mobile presence, load time can be a key determinant of whether your mobile visitors will come back, or turn to your competitor. Be mindful of file size for images and load time.

5. EliMiNaTE FlaSH® aNd PROPRiETaRy FORMaTS

While Flash® offers some of the most engaging and immersive online experiences, it’s a significant source of user dissatisfaction,

especially if your interface embeds key user tasks in a flash module. While Flash® has been broadly adopted, it’s not a Web standard. The emerging adoption of standards such as HTML 5 will push the envelope in terms of the functionality mobile browsers expect.


The mobile web marketplace still has many moving parts: competing devices, rival operating systems, varying screen resolutions. none of this is likely to change in the foreseeable future. So how do you effectively design and build for all these possibilities? you don’t. at least, not initially.

Creating an Extensible Strategy

Use your customized strategy and a phased implementation plan to target the high-yield devices first. Again, the Mandarin Oriental Hotel Group offers a great example. To get to market, Mandarin used Web analytics to determine the most common mobile devices its customers currently use and then optimized the initial launch for the top five.

But, Mandarin is already looking to extend their mobile web presence. The hotelier has established threshold measures for new devices, so that any time a new device

captures the established percentage of Mandarin’s Web traffic, Mandarin will optimize their mobile website for that device as well.

A forward-looking strategy will help you to be ready for expansion later by defining criteria for adding a new mobile device. Extensible strategies also help you prioritize the technology investments—in things like content management systems and testing tools—that will allow you to grow efficiently. If you’re starting with a site designed for

the iPhone® because that’s where your customers are, will you be able to reach Android users when they reach a critical mass? You can if you plan correctly.

To help with your forward-looking vision, look for technology integration opportunities and investments that will easily grow with you. Integrating your content management system and process, for example, can ensure efficiency as you deploy to multiple devices.xi



Conclusion

Conclusion

Right now, the revolution in Web communications is not what people are doing online; it’s how they are getting online.

Savvy companies across sectors are building their brand and business by expanding their Web strategy to encompass consumers on the go:


MaNdaRiN ORiENTal HOTElMandarin Oriental Hotel Group lets its high-end clientele spend their airport downtime planning their next vacation on a mobile site that conveys the elegance and delight of the

Mandarin brand. The hotel chain saw ROI in just six weeks.

POPulaR SCiENCEPopular Science magazine embraced the iPad™ to leap into digital publishing in a way that preserves and enhances the magazine experience its readers treasure.

dOMiNO’S ukDomino’s UK credits a Foursquare-based promotion and additional social media initiatives with a 29 percent increase in profits. Nearly a third of the chain’s orders are now

placed online. Location-based services like Foursquare let companies reward customers who “check in” with their mobile phones at specific locations. Domino’s and other brands are driving traffic and positive brand impressions by integrating Web experiences tied to unique capabilities of mobile devices—most notably, of course, their mobility.xii

HBO’S TRuE BlOOdTelevision promotions for the new season of HBO’s True Blood featured a QR (for quick response) code, a barcode-like symbol that gives mobile phone users a unique

chance to interact with products. Using a camera phone and downloadable decoding apps, consumers can “scan” QR codes to uncover all kinds of information, like Web links to exclusive or custom content. While not yet common in the United States, QR codes are popping up more frequently. Expect to see clever QR code campaigns generate a lot of excitement as the novel concept gains marketplace traction.xiii

What these market leaders have in common is a solid strategic approach and a road map that makes conquering the mobile Web marketplace cost effective and viable. a good mobile strategy must be:

CuSTOMiZEdTailored to your unique customers and their mobile behaviors and supportive of your unique brand; this includes incorporating technology to recognize your mobile

clientele or plans—as with the Domino’s Foursquare promotion—to encourage customers to seek out your mobile site.

TiMEly Phased to let you speed time-to-market, while optimizing your IT and design investments.

ExTENSiBlEForward-looking, implemented in such a way that you can start with devices popular today

and easily extend to new devices later.

Consumers are demanding, and starting to receive more from their mobile devices thanks to an increasingly powerful mobile web. Web users are increasingly on the move, and savvy marketers are moving to keep up and even drive this revolution in online experience.

The question is: are you on the move, too?

References

[i] “The State of Mobile Apps,” NielsenWire, June 1, 2010, and “iPhone® vs. Android®,” Don Kellogg, NielsenWire, June 4, 2010

[ii] Nielsen Telecom, http://ca.nielsen.com/content/nielsen/en_ca/industries/telecom.html

[iii] “Android Soars, but iPhone® Still Most Desired as Smartphones Grab 25% of U.S. Mobile Market,” NielsenWire, August 2, 2010.

[iv] “Android Soars, but iPhone® Still Most Desired as Smartphones Grab 25% of U.S. Mobile Market,” NielsenWire, August 2, 2010.

[v] “Mobile World Congress 2010: Smartphones Are The New Phones,” Ian Fogg, Forrester Research, Inc., February 25, 2010 and “Mobile Technographics,” Julie Ask and Charles Golvin, Forrester Research, Inc., April 9, 2009. [In case you want to know, the quoted text is from the first article and the data is pulled from the Technographics article.]

[vi] “Economy + Internet Trends,” Mary Meeker et al, Morgan Stanley Research, presented October 20, 2009 at Web 2.0 Summit, San Francisco.

[vii] MobiThinking: “The Best & Worst of the Mobile Web,” Andy Favell, (2008).

[viii] “Case Study: Mandarin Oriental Creates A Brand-Appropriate Mobile Experience,” Vidya Drego, Forrester Research, Inc., June 8, 2010.

[ix] “Case Study: Mandarin Oriental Creates A Brand-Appropriate Mobile Experience,” Forrester Research, Inc., June 8, 2010.

[x] Apple®, “The magazine of tomorrow. On iPad™ today.” www.apple.com/ipad/apps-for-ipad/popular-science/

[xi] Siteworx is a licensed vendor of the SDL Tridion Web content managent system, which Forrester Research terms the leader in the field. “Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Websites.” (Forrester Research, Case Study: Mandarin Oriental Creates a Brand-Appropriate Mobile Experience. June 8, 2010).

[xii] “Domino’s credits social media for sales growth,” John Reynolds, Marketing Magazine UK, July 12, 2010.

[xiii] “QR Codes: Another Marketing Vehicle for Companies,” Kim Schneider, Biznik, May 28, 2010.


aBOuT SiTEWORx

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), agile design, enterprise search, and analytics solutions. Siteworx helps interactive marketers, Web strategists, and technology leaders in media, hospitality, insurance, nonprofit, and a host of other industry verticals to design and build elegant, addictive, and enduring Web and mobile experiences. Siteworx is a Microsoft Gold Certified Partner. For more information, visit www.siteworx.com.

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