FunwareJussi Laakkonen, Everyplay

use ofGAMES

in a non-gameAPPLICATION

Crowdsourcing the future

Ebay employs game

designers

Saving lives with games

Dating & gaming

We learn thru play

Games tap to primal

responses

time

cum # of responses

Games engage us in FLOW

Cha

lleng

e

Apathy

Anxiety

Boredom

FLOW

Skill

Playing is fun

vs.

Playing is in our nature

game mechanics for social media

Collecting

Points

Feedback

Exchanges

CustomizationAmy Jo Kim’s

Collecting

People, items, badges

Points

Progress, comparisons

Feedback -> mastery & fun

Feedback

Exchanges

Structured social interactions

Customization

Express yourself

use ofGAMES

in a non-gameAPPLICATION

Products, services, interactions

Fun, flow & reinforcement

Games engage you

Use the toolbox

Collecting

Points

Feedback

Exchanges

Customization

use ofGAMES

in YOURAPPLICATION?