WHAT IS FRISCO ?

Frisco is fashion company, which first and

main rule is to develop, change and

revolutionize.

CURRENT WORLD JEANS MARKET

Current world jeans market reminds the computer market before Steve

Jobs.

Sad, colorless reality that only awaits to burst in colors and vividness

gracefully to the One project. The first one that will bring life back to the jeans

and denim. All the biggest companies such as: Levi’s, Wrangler, Lee or

Abercrombie&Fitch offer literally the same models for the past tens of years.

Models that look all alike to each other.

HERE COMES THE STAR

Frisco comes up with the best jeans ever made.

First collection – Borgini by Frisco – means redefinition of the

jeans and denim, as it includes totally unique design, that reminds that fashion is the field of art,

and over 2.5-times more durable than usual denim.

CUSTOMER BASE

• Over 3.6 billion jeans are produced worldwide. Majority of it is produced in Asia.

• As the NPD Group reported, U.S. shoppers spent nearly $16 billion on denim in 2011

• Americans purchase approximately 450 million pairs of denim jeans each year, and jeans are the most extensively produced and used apparel in the US.

• On average, U.S. consumers have seven pairs of jeans in their wardrobe, according to the Cotton Incorporated Lifestyle Monitor(TM) Survey.

• NPD Group recently reported that total dollar sales for denim have increased in the U.S. . In the past 12 months ending November 2012, men's was up 2%, while women's rose 8%.

• GIA announces ... the world market for denim jeans is projected to exceed $65 billion by the year 2015.

• Jeans market is one of the fastest developing markets in the world.

FRISCO & ITS COMPETITORS

Frisco’s PROS:

• Unique design

• Innovative technologies and quality

• Very attractive price-point (given the durability and other factors)

• Novelty, implicates hype effect

Opponents’ PROS:

• Bigger financial assets (only main companies)

• Client base

FRISCO’S ORDER EXECUTION SYSTEM

Order

• Order is being placed at Frisco’s online store

• Order & Customer Data as well as production fee1 are being directly send to the Frisco factory

Production

• Ordered product is being manufactured

Packaging & Shipment

• Items are packed according to Frisco’s Packaging System2

• Order is send to the customer through worldwide courier

LESS MEANS MORE1 Because of paying the factory per piece, directly after receiving money

from customer, production isn’t credited even for a fraction of a second.

Frisco wants to offer the best products on the market to the whole world, therefore we’ve decided to only pursue online sales.

Moreover, this approach greatly reduces expenses linked to operating traditional brick-and-mortar store.

Possible objection from customers inclined by lack of possibility to try the products out, will be resolved by implementing the „Golden 14 Days Free Return Policy”, which concedes the customer to return the product totally for free (including shipping).

FRISCO’S PACKAGING SYSTEM

Product is being put into exclusive

Frisco shopping bag

Carefully selected scent sachette3 is being locatedinside the shopping bag

All the above are placed in the box

That constructed package is being sent to our excitedcustomers,

3 Including scent sachette into the package was inspired by the

research that has been runned in exclusive boutiques, that

proved that in stores which had a scent, rate of customers

who made purchase was incredibly higher than in the remaining

ones as it also is a way to build and reinforce the image of

Frisco.

FRISCO FREAKY MATH

Financial resources needed:Advertising $30,000Online maintenance and services $3,000Development of the first collection $2,000IT hardware & software $10,000Patent services $5,000Safety deposit $5,000

___________________________TOTAL: $55,000

Frisco effect (financial prognosis):Production cost [jeans] (per piece): $40 Price: $100

Simple mathProfit = $100 - $40 = $60 * 100 pieces a day = $6,000 a day =

$2,190,000 in a year

Disclaimer: As none of us is a prophet that can foresee

the future, profit may be way bigger, especially because of

the justification on the next slide.

WHAT EXACTLY IS FRISCO ADVERTISING ?Advertising we’re going to use includes 3 elements:

15s spots on:

Times Square

476, 000 people enter the Times Square Bowtie each day Average weekday foot traffic: 361,000 Average weekend foot traffic: 392,000 Roughly 115,000 enter each day by car or by bus $110 Billion in annual economic activity

ABC-CMT Taxi TV

Over 6,500 most recognizable taxi cabs in the world

Thousands of impressions each day

Most used website in the world; 2,161,530,000,000

searches in 2013

On average about 5,922,000,000 searches daily

SOCIAL MEDIA PRESENCE & PROMOTIONS

As social media revolutionized whole conception of marketing and interaction with

customer, Frisco is going to spread its vision on and .

All the info about our products, photos, current deals, and „Frisco Instant Madness”,

which in simple way means insanely great offer for very limited time, e.g.:

„ - 30% for the next 15 minutes !”

is going to be available at our and profiles.

Frisco finds it to be very contemporary and matching way to interact with customers

and to significantly boost sales, as sharing interesting things is what these media are about.

PRICE DIVERSITY

Average market jeans price is hard to estimate, because of the prices

diversity that exists on this market. Main companies such as: Levi’s,

Wrangler, Lee or Diesel price their products from $50 for regular models

to even $700 for limited edition (e.g. Diesel THAVAR 0829J - $698).

Frisco’s price strategy is about setting first collection’s price on the level

about $100, where it has to be mentioned our product include much

greater quality and durability of our components, as over 2.5-times

more durable than usual denim and genuine leather.

BUT WHAT ARE YOUR PRODUCTS !?

Borgini by Frisco includes game breaking jeans - which are the

central product of the collection, and the one that all the others are based on (by design) -, idiosyncratic belts and (possibly in near future) top-notch sunglasses.

Oppositely to other apparel companies - Frisco’s concern

is quality, rather than quantity that in the era of mass-production happened to be something so obvious, and paradoxically unwanted by customers, if compared to much higher quality for the same money.

Our „one model at the time” strategy is in part inspired by Apple’s limited amount of best quality products, and as before by our adoration to perfection.

WHO IS THE MIND BEHIND ?

My name is Ralph Faron, and I like to call myself „Creative Genius”. I think and everyday try to be Renaissance

Man, or if you will polymath, that is person whose expertise spans many areas of knowledge. I’m also romantic, by definition, and – as I think – that’s why I’m an artist; designer (fashion, as I also have entire piles of architectural, automotive and other kind of designs on my chest of drawers), music producer (and musician in the making), I also love social sciences (mostly anthropology), natural science (physics, chemistry, biology) and learning foreign languages.

What I can tell about myself, that you probably would like to know is that I’m the man of honor, if I declare to do something, I’ll do it, despite the biggest obstacles.

Frisco means everything for me. I sleep, eat, and breathe with it. I love the thought of making it real, and deeply believe to make it come true.

QUICK SUM UP

Product

Unique design, ultra-high quality apparel; over 2.5-times more durable that

usual denim

Company’s growth stage: seed level

Sought investment:

Ranging from $50,000 - $85,000 (as there’s never too much marketing

and safety funds)

Projected HQ location:

Oakland, CA

CONTACT

Ralph Faron founder, CEO, Head Designer

Email: rafalfaron23@gmail.com

Cell phone: +48 698-664-146

„It always seems impossible until its done.”

Nelson Mandela

THANK YOU FOR YOUR TIME

You could have spent this while in whatever way you wanted, and you chose to read this presentation deck.

Thank you !