Franchising usa media 2013 14 (vb)

T h e m a g a z i n e f o r f r a n c h i s e e s

Franchising usa

www.franchisingusamagazine.com

T H E M A G A Z I N E F O R F R A N C H I S E E S

Franchising USA Franchisingw w w. c a n a d i a n f r a n c h i s e m a g a z i n e . c o m

C A N A D I A N

T H E M A G A Z I N E F O R F R A N C H I S E E SAUSTRALIA and NEW ZEALAND Franchisor

AUSTRALIAN & NEW ZEALAND

B U S I N E S S

D I R E C T O R YAUST

RALI

A &

NZ

FRANCHISEB U S I N E S S

FRANCHISE GUIDE

SUPPLIERFORUM

“Pak Mail became connected to Franchising USA through the International Franchise Association’s website. Since that introduction to Vikki and the team at Franchising USA, Pak Mail has been a feature in their ‘Veterans in Franchising’ edition, as well as advertisers in their publication. This partnership brought tremendous attention to our brand and oveall business as well we’ve seen a direct increase in our veteran franchise prospects. Through this happen-stance introduction to Franchising USA, they have proven a valuable partner in our marketing and sales efforts, as well, Vikki and the entire team at Franchising USA are a top-notch professional group that can be a great partner for any franchise organization.”

Christopher Davenport, Franchise Sales & Business Development, Pak Mail Centers of America

P u b l i s h e r s o f d i g i t a l a n d P r i n t m e d i a

about CGb PublishinGCGB Publishing offers solution based media and valuable, timely content on Business Franchise. For nearly 30 years, our successfully driven publications have proven themselves as a global brand and industry leader for readers across the UK, Canada, Australia and New Zealand.

our Content - Credibility and ReliabilityWe are well respected in the franchising industry. Our editorial is written by top experts throughout the franchise network, offering informative and timely content that is franchisee specific. Our Editor selectively commissions writers (bankers, lawyers, financial and business advisors, government authorities, retail and franchising associations) to provide fresh articles that are directed to the interests and concerns of Potential Franchisees and Master Franchisees alike. Real stories every issue such as Franchisee in Action, Franchisor in Depth, and the latest News from the industry also offer compelling perspectives. Franchise specific features every issue on great Franchise Concepts. Plus our ever popular Veterans in Franchising Supplement, introduced in June of 2013. Our entire magazine layout, offers a unique and uncluttered approach in delivering pertinent trade information. We pride ourselves on a consistent and user-friendly format.

Connecting the Franchisor with the FranchiseeWith a multi-media approach and globally diversified business franchise products, we are a mainstay for the franchisee who seeks reliable, timely and available information 24/7 in downloadable format. Our print and electronic magazine versions, such as the iphone App and tablet, offer flexibility for any advertiser reaching its niche market of Potential Franchisees. Franchising USA magazine hosts its own website for e-subscribers, and is also accessible on over 130 online distribution channels for Potential Franchisees, including the familiar sites such as Apple iTunes, Amazon, and Pocketmags.com. Also occurring at the IFA Franchise Expos, offering another connection with the Franchisor and its Franchisee.

usa Franchising and beyondCGB Publishing understands the importance of franchising with its powerful influence to recharge the US economy and empower dedicated Americans looking to start up their own successful business franchise. Today, more Americans are looking for ways to become empowered, educated and informed on this important initiative.

CGB Publishing is forging ahead to share its expertise with the franchise industry launching Franchising USA Magazine in digital, online and print as well as Canadian Franchising Magazine in solely a digital/online format.

We have been top sellers with Business Franchise UK and Business Franchise Entrepreneur in Canada. Our background spans nearly three decades culminating a team of seasoned experts and endless potential within the magazine industry, with a focus on franchising. We solely concentrate on franchising and are not preoccupied with several industry sectors…We know franchising and we do it well.


FranchisorVOL 02 ISSUE 03, 2012

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Franchising USA

Page 35

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aDVERtisinG solutions

FRont CoVER Front cover advertising packages are an extremely popular choice for advertisers who are aggressively marketing and seeking maximum visibility on the newsstands. CGB Publications is one of the few publishing houses who offer this product. The advertiser supplies us with a good quality, high resolution image – and our designer does the rest.

The Package also includes: a two page story inside the magazine, plus your cover will appear, on the home page of our website with story, additional exposure on over 130 online magazine sites and also highlighted at the IFA Franchise expos at IFA Franchise Expos. An excellent placement for attracting new investors, expansion news, or unique branding strategy.

insiDE FRont CoVERinsiDE baCk CoVERoutsiDE baCk CoVERThese premium placements offer the position of choice for many advertisers seeking high visibility. Note: The Inside Front Cover (IFC) gains reinforced exposure with the online “Preview” of the magazine, accessible by potential e-subscribers.


“Stretch yourself and expand your mind about

what you want to be, create, do and see

during your journey as a franchisee.”

VETERANS IN FRANCHISING SPECIAL SUPPLEMENT PART III



Franchising USA

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ISSUE 8 - JUNE 2013J U M P I N TO FR A N C H I S I N G W I T H

Franchising USA

Rock in’ Jump

J U M P I N T O F R A N C H I S I N G

W I T H

co

ver st ro

y

practicing that perfect flip, and of course

plenty of room just for jumping. Rockin’

Jump provides an amazing combination of

fitness and fun that is a great alternative

form of entertainment for all ages.

Indoor trampoline parks are not a new

concept, but the Rockin’ Jump business

model has a number of unique features

which sets it apart from the competition,

resulting in consistently positive reviews,

high customer loyalty, and praise from the

communities where they currently operate.

A focus on hospitality is one of the keys

to Rockin’ Jump’s success. Guests of

Rockin’ Jump receive unexpectedly good

service at every turn. Birthday party hosts

are on hand and engaged to ensure the

celebration is enjoyable for everyone, kids

and parents alike. Safety monitors, called

Jump Patrol, are focused and attentive.

Lounge areas are comfortable and relaxed.

And the food and beverage service is top

notch. Rockin’ Jump ensures that each

guest experience is complete & positive.

Safety is another critical factor for the

Rockin’ Jump team. In fact, safety is

such a priority for the company that

they have developed and trademarked a

safety program called JumpSafe™. This

program provides information for staff

and guests to ensure that every experience

at Rockin’ Jump is Safe. Clean. Fun.™.

Jumping on a trampoline is not only a

great form of exercise, burning the same

amount of calories in 10 minutes as you

would burn running for 33! (Journal of

Whether it’s a fun night

out with friends, a

corporate event, or a

child’s birthday party,

Rockin’ Jump – The

Ultimate Trampoline

Park® - is the place to

make it happen.

Rockin’ Jump was established in 2010

when the Collopy and Wilson families

of Northern California put their heads

together to come up with a family activity

concept that would be safe, fun, and

focused on fitness. Out of their combined

experience in construction, hospitality,

food & beverage, and entrepreneurship,

they built the first Rockin’ Jump location

in Dublin, CA. In 2012 a second location

opened in San Carlos, CA, and a third

location has recently opened its doors in

San Jose, CA.

Their parks range from 16,000 to 25,000

square feet typically. With 10,000 square

feet of pure trampoline jumping space,

and another 6,000 to 15,000 square feet

of guest and entertainment space, there is

room for everyone at Rockin’ Jump. Areas

can be sectioned off for little ones just

learning to jump, and parents with young

kids can enjoy private jump time sessions

together. There are also areas for dodge

ball and basketball, giant foam pits for

Franchising USA

ROCKIN` JUMP

Franchising USA

Page 11

“Indoor trampoline parks are not a new concept,

but the Rockin’ Jump business model has a

number of unique features which set it apart from

the competition, resulting in consistently positive

reviews, high customer loyalty, and praise from the

communities where they currently operate.”

Franchising USA

Page 11

co

ver

sto

ry

Applied Physiology, 1980 NASA research

study). It is also very safe, when done

properly in a controlled environment. The

specially trained Jump Patrol members are

on hand at Rockin’ Jump to reinforce key

safety rules in a professional and friendly

manner. The cost structure is reasonable

as compared to other businesses and

staffing for an exceptional level of safety

and hospitality only requires 20 percent of

each location’s annual spending.

To share their concept with the

communities in which they do business,

Rockin’ Jump has chosen an unexpected

marketing route, directing over 60 percent

of its marketing budget to community

marketing outreach and non-profit

donations. By sponsoring intramural

children’s sports leagues, local schools’

sports teams, and sponsoring community

events and festivals, Rockin’ Jump

franchisees are establishing relationships

with people in their local market while

evangelizing the Rockin’ Jump brand,

and acting as a good steward for the

community. Currently each Rockin’

Jump location contributes in the range

of $75,000 per year towards community

programs and organizations through these

marketing channels. In addition, each

Rockin’ Jump park employs 35 – 45 young

people. Rockin’ Jump’s strong focus on

hospitality and safety training prepares

these youth for more mature roles upon

graduation from their respective high

schools and colleges.

As the Rockin’ Jump brand has grown

and fine tuned its operations & marketing

procedures in California, franchise

opportunities are now available throughout

the United States and Canada. This

presents a unique and exciting opportunity

for prospective franchisees looking for a

new and active business challenge, one

which will keep them close to home and

involved in their community.

Typically, Rockin’ Jump franchisee

prospects will have $400,000 in liquid

cash assets, and a net worth of $1 million.

That’s a significant investment, but that

investment pays off with $2.0+ million

gross sales, and net profits of over

$800,000, or 39 percent, annually.*

Once a new franchisee is established, the

Rockin’ Jump team offers superior support

and guidance as the new location is built,

opened and for the life of its operation.

Rockin’ Jump will be on site at the

International Franchise Exhibition on June

20-22 in New York City. Make sure you

stop by booth #252 to meet the team from

Rockin’ Jump and to find out if Rockin’

Jump is the opportunity you’ve been

looking for. [*Figures obtained from Rockin’ Jump’s Dublin,

California location as published in Item 19 of its

2013 Franchise Disclosure Document (FDD). A new

franchisee’s results may differ from the represented

performance. There is no assurance that you will do as

well, and you must accept that risk.]

For More Information:

Web: www.franchise.rockinjump.com

ROCKIN` JUMP

aDVERtisinG solutions cont.

FoCus FEatuREComprised of a two page, full colour editorial feature and includes a full page ad in the magazine and a video upload on your Franchise to our website.

Focus features are limited to two per issue – early booking is suggested, as they are often reserved in advance. You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge. Good quality photos are required.


PRoFilE FEatuREOur most popular product. Profiles include a double page spread in the magazine, with one page editorial and the other page, your ad.

You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge.

Good quality photos are required and your Profile will be uploaded to our website.

Full PaGEA full-page, full-colour ad in our glossy A4 publication ensures maximum visibility in the market place. Clients may request left or right handed pages, and early placement (subject to availability).

halF PaGEAvailable in either horizontal or vertical orientation.

QuaRtER PaGEAvailable in horizontal orientation.

onlinE aDVERtisinG – WEbEnhance your digital and print presence, by advertising on our website with Banners and Directory Listings including hyperlinks to your own website.

Franchising USA

Great Cl ips

Great ClipsI T ’ S A L L A B O U T

T H E F R A N C H I S E E S

Everything Great Clips

does, it does for its

franchisees.

From recruiting the best and the brightest

to join its franchise system, to developing

ground-breaking technologies to improve

customer service, to providing tools and

resources that help franchisees monitor

and grow their businesses—Great Clips

leads the way in providing unrivaled

franchisee support.

In fact, the company is so dedicated to

helping franchisees build their businesses,

there is an expectation in the corporate

office that any call or email from a

franchisee will be responded to within 24

hours—and, ideally, even faster than that.

This is why Great Clips is no ordinary

salon brand. It’s the world’s largest and

fastest growing salon brand with more

than 3,300 locations throughout the

United States and Canada. Great Clips

differentiates itself from competing

salons with its 30-year history of success,

continued growth, innovative technology

and franchisee support.

Great Clips is a family-owned company

with no corporate owned salons, which

means that Great Clips’ success is hinged

on the success of its franchisees—resulting

in unprecedented levels of support.

A family company

Great Clips started in 1982 with owners

Steve Lemmon and David Rubenzer.

Current Chairman Ray Barton began

working with Lemmon and Rubenzer in

the fall of 1982 and became part owner

and CEO in March of 1983. Lemmon

and Rubenzer believed Barton’s talents

and vision would help Great Clips grow.

Barton, in turn, faithfully held to the belief

that the haircare industry was about to

face a revolution.

Up until this point, most people received

haircuts in one of three ways: in full-

service salons, from a mom-and-pop

barbershop (remember the barber pole?)

or at home. Barton saw the industry

changing. He believed that haircare, like

real estate, fast food, pizza and many

other industries, would change from being

an industry dominated by independent

mom-and-pop stores to being dominated

by national brands. Barton’s concept was

to provide customers with outstanding

f ran

ch

ise

in fo

cu

s

“Being the world’s largest and fastest growing

salon brand isn’t enough for Great Clips. The

company now is aiming to be the first billion-

dollar salon brand in total sales.”

quality and convenience at a low,

affordable price. He predicted that this

approach would change the industry, and

he was right.

Current CEO Rhoda Olsen began her

career with Great Clips in 1984 on a

part-time basis, charged with drawing up

a training program. After three years, she

joined her brother, Ray Barton, as the head

of human resources for the company. Her

ascension didn’t end there. In 1998, Olsen

was named President of the company, and

in 2011 she became the CEO, as Barton

shifted his focus to the role of Chairman

of the Board.

From vision to reality: Barton

establishes a culture of growth

At the first Great Clips convention (a

system-wide gathering of franchisees,

corporate staff and vendors) in 1988,

Barton set an extravagant goal of reaching

3,000 salons by the year 2000. As the

millennium dawned, Great Clips consisted Franchising USA

Page 77

of about half of that number. But to

Barton, whether or not the magic number

was reached by a certain date didn’t

matter. What did matter was that a vision

was in place. Great Clips is now the

world’s largest and fastest-growing salon

brand.

In 2011, Great Clips achieved its goal

of 3,000 salons and in 2012 Great Clips

celebrated its 30th birthday. Great Clips

salons are currently in more than 140

markets across the United States and

Canada, with nearly 1,200 franchisees

who employ approximately 30,000 stylists

in their salons—and the best part is that

Great Clips isn’t slowing down. Being the

world’s largest and fastest growing salon

brand isn’t enough for Great Clips. The

company now is aiming to be the first

billion-dollar salon brand in total sales.

Adding convenience through

technologyThe Great Clips story isn’t only about

numbers—it’s also about focusing on

the customer experience and delivering

convenience. One of the most dramatic

ways it does this is by being first to

introduce cutting-edge technology to

salons and customers. In 2011, Great Clips

changed the industry by rolling out Online

Check-In.

Online Check-In allows customers to

add their name to the wait list of a Great

Clips salon—before they arrive—via the

Internet. The Great Clips Online Check-

In app has now been downloaded more

than one million times and is available

in the Apple App Store and the Android

Marketplace. Users not only can check in

using Online Check-In, but they can also

locate the salon nearest to them as well as

see current wait times.

In 2013, Great Clips again rocked the

industry with the introduction of Clip

Notes—technical notes used by stylists to

enhance consultations and give customers

the haircut they want every time they visit

any Great Clips location. This means

that customers can get the exact haircut

they want at any location without having

to remember the specifics of how they

like their hair cut! This innovation shows

fra

nc

his

e i

n f

oc

us

that Great Clips values consistency and

customer loyalty, and why Great Clips

is the leader in improving customer

experience through technology.

With tools like Online Check-In and Clip

Notes, Great Clips continues to stand out

in the industry- no competitor is offering

such innovative solutions to its customers.

Establishing an international

brand presence

Great Clips has built an international

marketing presence through numerous

partnerships, television and radio

commercials, charity efforts and more.

Great Clips receives significant visibility

from its NASCAR sponsorship that began

in 2001. From building a dominant brand

to maximizing local salon marketing

efforts, Great Clips focuses on how

both system marketing and local salon

marketing campaigns can help franchisees

grow their Great Clips businesses.

In recent years, Great Clips has partnered

with the DIY Network, the NFL, EA

Sports, Jack Links and other major brands

that appeal to their target market of 18-49

year old males and females. Recently,

Great Clips introduced its new brand

tagline, “It’s Gonna Be Great,” with

commercials airing during the college

football Bowl Championship Series

(BCS). The BCS ads alone were in 15

national games, and viewed by 76 million

people. These commercials and many

other partnerships have gone a long way

in building the Great Clips brand among

its target demographic. Great Clips is also

very active in social media and digital

marketing.

Providing support every step of

the wayWith a support ratio of one dedicated

support person for every 10 franchisees,

Great Clips stands out in the franchising

crowd. In an average franchise system,

the support ratio is approximately

one support person for every 30–40

franchisees. Because Great Clips does

not have corporate salons, the company

is successful when their franchisees are

successful.

Great Clips supports their franchisees

throughout the entire business cycle. From

the moment they sign their agreements,

to the time they are ready to pass the

business along to the next generation,

Great Clips’ staff is ready to answer

questions, provide insight and point

them in the right direction. This focus

on franchisees drives everyone in the

corporate office—right down to telephone

response times.

With this kind of proactive support—

24/7—it’s no wonder Great Clips is

number one.

For more information:

Web: www.greatclips.com

Franchising USA

GREAT CLIPS.ACHIEVE YOUR LEGACY.CHART YOUR COURSE

WITH GREAT CLIPS!

GREAT IS… Keeping your job while you

start your business.

GREAT IS… Minimizing your risk with a recession resistant industry.

GREAT IS… Leading in salon technology— Check out our Online Check-In app with over 1 million downloads!

GREAT IS… The largest & fastest growing haircare brand in the world!

greatclipsfranchise.com 800-947-1143

Fullpg_online_magazine_bleed_.indd 1

4/26/13 2:16 PM

Franchising USA

Combine a passion for business with healthier food options,

package them in stylish destinations that deliver a true experience,

and change the dining landscape with a business motto to “Treat

Yourself Well.” That’s the recipe for success for one of the

fastest-growing franchises in America: Red Mango.

When Founder Dan Kim opened his first Red Mango store in 2007,

an entrepreneurial dream was launched which would defy the

economy, win legions of fans online, create demand for hundreds of

locations and reveal a growing desire that consumers want healthier

foods. The dream to share that great business with others then

became a reality through Red Mango Franchising.

Today, with more than 210 locations across North America, Red

Mango has championed a new era, delivering a menu that offers

all-natural, gluten-free frozen yogurt that is kosher and rich in

probiotics. Add to that a network of franchise owners and food

operators who embrace the same passion for business, and the

healthy bottom line has translated into a brand of amazing growth.

Red Mango has perfected a franchise system that offers training

and marketing support from some of the most successful leaders in

the industry and has established the most popular brand with

traditional, self-serve, kiosk and store-in-store opportunities to meet

escalating demand.

The company credits its dedication to a healthy menu as the

cornerstone to that success; serving fresh fruit daily, maintaining a

rotating line of more than 50 frozen yogurt flavors, and offering a

choice of all-natural toppings and craveable smoothies have been

the key drivers of this feat. Together, it creates a brand power that

resonates with smart consumers who want to know exactly what

they are getting and will show their loyalty in return.

With locations from coast to coast across the U.S. and

international expansion in Central and South America,

Red Mango has proven to be the real deal and plans to

double in size in the next couple of years. For more

information, visit www.redmangousa.com.

Red MangoFounderDan Kim

A PASSIONFOR THE

BUSINESS.

Franchising USA

Page 67

FZ_ad_Nov2012_PRINT.pdf 1 11/6/12 4:03 PM

One issue 3 issues 6 issues 12 issues

FROnT COVeR $4500 - - -

supplemenT COVeR $3500 - - -

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pROFile / sOs $1795 $1700 (per issue) $1615 (per issue) $1525 (per issue)

Full pAGe $1295 $1,100 (per issue) $995 (per issue) $845 (per issue)

½ pAGe $700 $595 (per issue) $545 (per issue) $500 (per issue)

¼ pAGe $495 $470 (per issue) $445 (per issue) $420 (per issue)

Online pResenCe 6 mOnThs 12 mOnThs

ViDeO & 360O imAGes TBD TBD

Online BAnneRs (horiz / vert) $1500 (total) $2200 (total)

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For Multi-Media Solutions on Your Franchise Development, contact:

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phone: 778 426 2446 email: [email protected]


pleAse nOTe: Agencies add 10%

T h e m a g a z i n e f o r f r a n c h i s e e s

Franchising usa

SUPPLIERFORUM

issue FeATuRes lisT eDiTORiAl/spACe ADVeRTisinG/mATeRiAls

January 2014 HOME SERVICES December 16 2013 December 18 2013

February 2014 BUSINESS SERVICES January 22 2014 January 29 2014

March 2014 HEALTH AND BEAUTY February 19 2014 February 26 2014

April 2014 REAL ESTATE March 19 2014 March 28 2014

May 2014 AUTOMOTIVE April 16 2014 April 25 2014

June 2014 CONSTRUCTION/MAINTENANCE May 21 2014 May 28 2014

July 2014 SPORT AND FITNESS June 18 2014 June 27 2014

August 2014 MOBILE FRANCHISE July 17 2014 July 26 2014

September 2014 CHILDREN’S PRODUCTS/SERVICES August 14 2014 August 23 2014

October 2014 HOME-BASED FRANCHISE September 18 2014 September 27 2014

November 2014 FOOD FRANCHISE October 16 2014 October 25 2014

December 2014 RETAIL FRANCHISE November 20 2014 November 29 2014

2013 EDitoRial FEatuREs & DEaDlinEs


SUPPLIERFORUM

Franchising USA

Franchising USA

Page 61

I’d wager a guess that you are reading this article because you are interested in taking the next step to controlling your own destiny! Congratulations on making the choice to embark on this exciting journey. Investing in a franchise business offers so many benefits and there are plenty of great franchise opportunities to invest in. My hope with this article is to give you some insights into the world of franchising, and take an in depth look into what you should look for in a franchise, and also what a franchisor is looking for in a great franchisee.

First I want to share some impressive data that proves franchising is a powerhouse for today’s economy. There are over

exp

ert a

dvic

e

Jason Miller, Brand Manager, ZorSource

RIGHT FRANCHISEF I N D I N G T H E

800,000 franchised locations in the US and franchising accounts for over 18 Million Jobs and an economic output of over $2.1 Trillion! Yes, that’s Trillion with a “T”. Although franchising only represents less than ten per cent of the nation’s businesses, it accounts for nearly half of all the dollar output in the country today. Those are some pretty powerful statistics!

So what you should look for in a franchise? There are certain distinct characteristics that all franchises have in common. Most people look at franchising because there is a system that’s proven to be successful, there is a powerful brand, and there is on-going training and support. These characteristics are what make franchising something you should consider. One of the biggest fears that come with starting a business is fear of the unknown. Franchising alleviates those fears with the systems, brand power, and support. However just because a franchise has all these valuable benefits, it doesn’t necessarily mean that every franchise is right for you.

One of the things that we do when coaching our clients on investing in the right franchise, is to start with a vision. Any successful business person knows that you need to have a solid vision. Well, it’s no different than when you are starting your search for a franchise, you need to start with vision. You need to begin with the end in mind. Think about what you want to achieve through franchise ownership. Ask yourself this......What kind income do I need? What kind of lifestyle do I want?

What do I envision doing with this business in the next three, five, or ten years? Take some time to answer these questions before you begin your journey of discovery. One of the most fascinating stats that we have found is that the majority of the candidates we work with, end up investing in a franchise that they hadn’t thought of, or would have pre-maturely dismissed. There are thousands of different franchises in over seventy five different industries. It’s important to keep an open mind and do as much research as possible. Focus on the business as the vehicle to achieve your income and lifestyle goals. By doing this, you will not eliminate businesses that may be the perfect fit for what you want to accomplish through franchise ownership.When validating and researching franchise opportunities, make sure you ask good questions. What training and support do I get? How do you help me market my business? How will you help me be successful? And most importantly, ask to talk to as many current franchisees as you can, because they will be able to share with you their exact experiences with the franchisor. Ask for franchisees that have been in the system for ten months and those that have been in the system for ten years. Also ask for average franchisee tenure. If franchisees are staying a long time, that could be a good indicator that the franchisor offers great support.

What are franchisors looking for in a franchisee? A franchisor could be looking for a variety

“There are thousands of different franchises in over seventy five different industries. It’s important to keep an open mind and do as much research as possible.”

of different things when prospecting for franchise candidates. One thing you need to remember is that a franchise already has a proven system of success, so you typically do not need to be an expert in a particular business or industry category. In fact, many franchisors prefer that you don’t have experience in their category, because they can then train you on the best ways to have a successful business. Franchisors want to find people that are willing to follow a system. That system may be a situation where you operate the business day to day, or it may be a situation where you manage a team of individuals, and you focus on the key things that are going to drive revenue for your business, like sales and marketing. It all ties back to what you want to achieve through franchise ownership. If you are more of a technician, you may be a good fit for a franchise that wants you to be an owner operator. If you are familiar and comfortable with managing a team, and want to grow a big empire, than perhaps you would want a semi-absentee franchise, where you focus less on the day to day activities, and more on managing people and

managing the businesses. As a general rule of thumb, you should be comfortable with networking and building relationships, and dealing with clients and customers; because that’s something that any business owner will need. A franchisor is looking for a good business partner. Remember that a franchise is evaluating you just as you are evaluating them. You want a franchisor that asks you good questions and makes sure you are a right fit for them. You don’t want a franchise that will take your money just because you have it; you want them to make sure you that you will be good business partners, since the success of each party is mutual.

Do I have to be a millionaire to own a franchise?Many people think they have to be ultra wealthy or have a perfect credit score in order to own a franchise business, but that is just not the case. There are over five thousand different franchise concepts available today, many with investments

of just $50,000-$100,000; and there are some great opportunities under $50,000 as well. Again, it’s all about exploring your options. If you need to borrow money to fund your franchise, there are a variety of creative ways to get it. Some franchisors offer in house financing, some have third party vendors, and there are also companies that help you tap into your 401K! Other franchisors participate in special programs that offer financial incentives to veterans, so be sure to ask about that if you have served our country. Investigating a franchise is an exciting journey, but it can also be a little overwhelming. You do not have to go at it alone. There are services available to assist you in finding the right franchise. In fact, our company offers a free service to individuals exploring franchise ownership. We offer tools, resources, and expert franchise coaching to ensure you find the opportunity that’s the best fit for your income, lifestyle, wealth, and equity goals. There are also great associations like the International Franchise Association that can give you a wealth of information on the franchising industry. I hope this article armed you with some powerful insights as you begin this next chapter in your life. Remember, you owe to yourself to explore all your options! Keep an open mind! Congrats again on embarking on this exciting journey.

Jason is the Brand Manager for ZorSource, a division of FranchisESource Brands International, a well recognized organization in the franchise community. ZorSource offers a variety of valuable services from helping franchisors to find motivated franchise buyers, to offering proprietary coaching programs to assist franchise companies in becoming high performance organizations. Jason is a graduate of Georgetown University’s Franchise Management Program and is a speaker at major universities where he lectures on entrepreneurship as a career path. Jason will be a 2013 Certified Franchise Executive Candidate. He can be reached at: Phone: 203-405-2142 Email: [email protected]

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