Franchise Linkedin Company Page Optimization

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    13-Apr-2017

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<p>PowerPoint Presentation</p> <p>Franchise page</p> <p>Creating The Perfect</p> <p>A Visual Guide To</p> <p>#</p> <p>1</p> <p>Table Of ContentsCompany OverviewPAGE 2Logo And Banner ImagePAGE 3Careers PagePAGE 6Showcase PagesPAGE 7Featured GroupsPAGE 9Company UpdatesPAGE 10Page AnalyticsPAGE 11INTRODUCTIONYour LinkedIn Franchise Brand Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool. </p> <p>To help you make the most of your LinkedIn Franchise Brand Company Page , weve put together this visual guide, which features several Pro Tips that LinkedIn has contributed, along with some visual examples weve gathered from top-performing Company Pages.</p> <p>So, flip on through and find some inspiration. And if youd like a text-only version of LinkedIns tips, refer to the checklist that came with your download. Thanks!</p> <p>#</p> <p>FranchiseOverviewMake it easy for the right people to find your Company Page by adding SEO terms in the description and Specialties sections. - LinkedIn -</p> <p>Pro Tip1.</p> <p>#</p> <p>Logo &amp;BannerKeep your Franchise Page fresh with rich cover images that reflect your companys accomplishments, events, and offerings. - LinkedIn -</p> <p>Pro Tip2.</p> <p>#</p> <p>Logo &amp;BannerKeep your Franchise Page fresh with rich cover images that reflect your companys accomplishments, events, and offerings. - LinkedIn -</p> <p>Pro Tip2.</p> <p>Above: The Weinstein Companys cover image, which highlights an upcoming film release(continued)</p> <p>#</p> <p>Logo &amp;BannerKeep your Franchise Page fresh with rich cover images that reflect your companys accomplishments, events, and offerings. - LinkedIn -</p> <p>Pro Tip2.Above: Apples Company Page cover image, which highlights a product feature(continued)</p> <p>#</p> <p>CareersPageStudies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours. - LinkedIn -</p> <p>Pro Tip3.Above: NPRs Careers Page on LinkedIn, which features an employee video</p> <p>#</p> <p>ShowcasePagesFor business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page. - LinkedIn -</p> <p>Pro Tip4.Above: Cover images from Adobes two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud</p> <p>#</p> <p>ShowcasePages</p> <p>Pro Tip4.Above: Examples of Adobe using unique messaging for each of its Showcase Pages</p> <p>(continued)</p> <p>#</p> <p>FeaturedGroups</p> <p>Pro Tip5.Above: Sidebar menu showing HubSpots Featured GroupsTie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page. - LinkedIn -</p> <p>#</p> <p>FranchiseUpdates</p> <p>Pro Tip6.Above: Examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audienceEvery like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.- LinkedIn -</p> <p>#</p> <p>PageAnalytics</p> <p>Pro Tip7.Above: Example Company Page Analytics (note: some data has been hidden)Get insight into whats working and whats not by using Company Page Analytics to test frequency, topics, and formats. - LinkedIn -</p> <p>#LeadershipDustin DeTorresCo-Founder of Market Loyal</p> <p>Over 12 yrs of experience in working with start-ups and franchise systems across multiple verticals. </p> <p>George Tsafonias Co-Founder &amp; versatile digital marketing leader with 15+ years of combined online and offline marketing.Contact UsShare with a Friend</p> <p>Who Is Market Loyal?We LOVE Franchise Systems. We LOVE Results.Our mission is to drive leads and revenue to Franchisors and Franchisees through Inbound Marketing strategies utilizing the Hubspot Marketing Automation platform. Some of our Core Competencies include: Marketing AutomationHubspot SoftwareFranchisee Micro-sitesCustom ReportingReputation ManagementContent Strategy</p> <p>#</p>

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