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Eversheds Food and Drink Sector Seminar Advice and guidance with real bite Parmjit Singh, Head of Food and Drink Sector Eversheds LLP 29 September 2011

Food and Drink Seminar, London - 29 September 2011

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Page 1: Food and Drink Seminar, London - 29 September 2011

Eversheds Food and Drink Sector Seminar

Advice and guidance with real bite

Parmjit Singh, Head of Food and Drink Sector Eversheds LLP

29 September 2011

Page 2: Food and Drink Seminar, London - 29 September 2011

Embracing social media

Andrew Terry, Eversheds LLP29 September 2011

Page 3: Food and Drink Seminar, London - 29 September 2011

What we will cover

• What do we mean by social media?

• Areas of corporate risk

• Third party terms of use

• Employee social media policies

• Third party comments

• Defamation

• Notice-and-take-down

• Privacy

• ASA

• Social media guidelines

Page 4: Food and Drink Seminar, London - 29 September 2011

What do we mean by social media?

• A “conversation” v “one-way traffic”

• Wide ranging:

– Social and business networking sites

• e.g. Facebook, LinkedIn, MySpace, Bebo

– Blogs: a “web log”

• e.g. Twitter, Blogspot, Square Space

– Digital media sharing

• e.g. YouTube, Flickr, Slideshare

– Wiki

• BUT much overlap and rapidly changing

• AND your own website

Page 5: Food and Drink Seminar, London - 29 September 2011

Areas of corporate risk

• Another means of corporate communication BUT lack of control, brevity and casual use increase reputational risk:

– defamatory comments

– misleading advertising

– disclosure of private information

– employee misconduct

• Manage by:

– adopting appropriate internal policies

– reviewing regularly

– devoting adequate resources

– complementing established marketing

Page 6: Food and Drink Seminar, London - 29 September 2011

Third party terms of use

• Twitter

– No distinction between corporate and individual users

– Expressly encourages broad re-use and copying of content

• Facebook

– Specific promotion guidelines (no use of Facebook features as entry mechanism e.g. “liking” of a Page) (clause 3.9)

– No collection of user content or information using automated means (clause 3.2) or without consent (clause 5.7)

• Linkedin

– No adaption or modification of works based on other user‟s content

– No unsolicited or unauthorised advertising or promotional materials

Page 7: Food and Drink Seminar, London - 29 September 2011

Employee social media policies

• Risk of abuse, data leaks, time wasting

• Issues can still arise if comments out of hours and on own equipment

• Need clear policy for misconduct and consequences of breach

• Adequate training and agreeing social media (and email) “etiquette”

Page 8: Food and Drink Seminar, London - 29 September 2011

Third party comments

• Monitor third party sites for damaging comments and IP infringement

• Monitor sites/content under your control (even though you may lose “intermediaries” defence)

• Identify and communicate with disaffected customers

• Internal response team

• Legal intervention

– Defamation law

– Notice-and-take-down procedures

– Privacy rights

Page 9: Food and Drink Seminar, London - 29 September 2011

Defamation

• Wide protection – any statements which make readers think worse of a person or organisation

• Publication

• Balance of power in Claimant‟s hands

• Defences available (justification, fair comment, qualified privilege)

• Aim – vindication (damages, apology, retraction, costs)

• Clear potential for vicarious liability

Page 10: Food and Drink Seminar, London - 29 September 2011

Notice-and-take-down procedures

• Defamation actions: author, editor, publisher

– Identifying the author

– Likelihood of relief against bloggers etc

– Position in meantime

• Role of ISPs and other “intermediaries”

– E-Commerce Regs 2002 (Reg.17-19) - defence for mere conduit, caching or hosting if no actual knowledge

– s. (1) Defamation Act - if not an author, publisher etc and no reason to believe defamatory

– May lose protection if have editorial control

• Put on notice (including for IPR infringers)

Page 11: Food and Drink Seminar, London - 29 September 2011

Privacy rights

• Right to respect for private and family life, home, health and correspondence – Article 8 ECHR

(1) Is it private information?

(2) Is there a reasonable expectation of privacy?

(3) Is there a genuine public interest?

• “Private Information”

– emotional relationships / family / friends

– job performance

– business information

• Injunctions v “Super Injunctions”

Page 12: Food and Drink Seminar, London - 29 September 2011

ASA : online remit extension

“Advertisements and other marketing communications by or from companies, organisations or sole traders on their own websites, or in other non-paid-for space online under their control, that are directly connected with the supply or transfer of goods, services, opportunities and gifts”

• Primary intent is to sell something though not necessarily immediately

• Has it appeared in the same or very similar form in third party space?

• New sanctions – enhanced name and shame, removal of adverts

Page 13: Food and Drink Seminar, London - 29 September 2011

ASA : food & drink

• 2010 - 3rd most complained about sector

• Dedicated sections of CAP/BCAP Codes (Rules 13/14)

• Special restrictions for HFSS

• Reflect wording and requirements of EC Regulation 1924/2006 on Nutrition and Health Claims

• General health claims – grace period until Community Register is up and running then must be accompanied by approved health claim

• Nutrition claims - as per the Annex to the Regulation

• But no “immunity” - all adverts will still be assessed and interpreted by ASA

Page 14: Food and Drink Seminar, London - 29 September 2011

ASA : user generated content

• UGC is content created by private individuals –outside remit

• But UGC falls within remit if adopted and incorporated within own marketing communications

• Customer reviews – inside or outside remit?

• Content excluded from remit extension:

– press releases and other public relations material

– editorial content

– natural listings

– heritage advertising

Page 15: Food and Drink Seminar, London - 29 September 2011

Content of social media policies

• who writes the copy?

• tone of company “voice”?

• what is the posting process from inception to publication?

• how often do you update or post?

• who monitors and how often?

• policing in moderation (abuse v negative comments)

• correcting mistakes quickly

• ensure enforcement is uniform

Page 16: Food and Drink Seminar, London - 29 September 2011

Final Remarks

and Questions?

Page 17: Food and Drink Seminar, London - 29 September 2011

Eversheds Food and Drink Sector Seminar

Break

Page 18: Food and Drink Seminar, London - 29 September 2011

Food & Drink Annual Seminar

Changing your Operational Space

Richard New & Wie-men Ho, Eversheds LLP

29 September 2011

Page 19: Food and Drink Seminar, London - 29 September 2011

Changing your Operational Space

• People

– Managing Redundancies

– Redundancy selection criteria

– Agency Workers

– Implementing pay cuts

• Property

– Sale

– Getting out of leases

– Residual liabilities

Page 20: Food and Drink Seminar, London - 29 September 2011

Changing your Operational Space

• Managing Redundancies

– Selection

– Consultation

– Alternative employment

Page 21: Food and Drink Seminar, London - 29 September 2011

Selection Pools

• Disability Discrimination & Reasonable Adjustments

– Lancaster -v- TBWA Manchester UK EAT

– Employee suffered from panic and social anxiety disorder

– 3 selection criteria focused on communication skills

– Does an employer have a duty to make reasonable adjustments to redundancy selection criteria applied to a disabled employee?

Page 22: Food and Drink Seminar, London - 29 September 2011

Selection Pools

• Bumping Redundancy

– Fulcrum Pharma (Europe) Ltd -v- Bonassera and Other

– Importance of considering whether a redundancy pool should be constituted on a “vertical” rather than a “horizontal” basis

– Onus on employer to raise issue

Page 23: Food and Drink Seminar, London - 29 September 2011

Consultation

• Age Discrimination and Consultation

– Woodcock -v- Cumbria Primary Care Trust

– Does it amount to age discrimination to dismiss someone without proper consultation so that the notice period expires before the employee qualifies for enhanced pension payments?

– Considering the defence of justification

Page 24: Food and Drink Seminar, London - 29 September 2011

Collective Consultation

• In what circumstances can employer can treat employee representatives as elected without holding a formal ballot

– Phillips -v- Xtera Communications Ltd

– Number of candidates for employee representatives in a collective redundancy situation exactly matches the number of vacancies does the employer still have to hold a ballot?

Page 25: Food and Drink Seminar, London - 29 September 2011

Alternative Employment

• Regulation 10 of the Maternity and Paternity Regulations

• Alternative employment and redundancy of employee on maternity leave

• Trial periods - Optical Express Limited -v- Williams

Page 26: Food and Drink Seminar, London - 29 September 2011

Agency Workers and Redundancy Laws

• Obligation to inform and consult in a collective redundancy situation will include information about agency workers

• Access to information about vacancies

Page 27: Food and Drink Seminar, London - 29 September 2011

Alternatives to Redundancy

• Reducing employee headcount

• Work stoppages

• Pay Reductions

• Secondments

• Early Retirement

Page 28: Food and Drink Seminar, London - 29 September 2011

Sale Options

• Sale

• Sale and Leaseback

Owner Buyer of Freehold (Landlord)

Lease back to original owner (Tenant)

Page 29: Food and Drink Seminar, London - 29 September 2011

Getting out of Leases

Flexibility

•Bargaining Power

•Strength of Legal

Position

•Ability to Commit

•Branch Performance

Litigation Costs

•Cost/Benefit

•Recoverability

•Streamlining

Timing

•Critical?

•Flexible on

Timing?

•Cost of delay

Strategic Importance

•Consider

Surrenders

•Quickest Route to

exit?

Breaks

s.25/

s.26/

s.27

Alienation

Landlord

Breaches

Page 30: Food and Drink Seminar, London - 29 September 2011

Break Options

Drafting Service Conditionality Loose Ends

• Correct Parties

• Searches

• Calculation of Dates

• Interpretation

• Method

• Place

• Timing

• By when do the conditions need to be complied with?

• Use of correspondence to put landlord in a more difficult position

• Insurance

• Vacant Possession

• Return of Lease

• Return of Keys

• Dilapidations

• Confirmation

Page 31: Food and Drink Seminar, London - 29 September 2011

Alienation

The Application

• Compliant with 1988 Act

• Includes undertaking

• Encloses references/accounts

• Warns of consequences

• Seeks to obtain consent via a signed letter.

The Outcome

• Consent obtained; or

• Issue proceedings; or

• Proceed anyway.

How to make the best application

The Response

• Is it in time? And does it comply with the 1988 Act?

• If not – you may be able to proceed without consent

• Implications/risks

The Proceedings

• Fixed fee

• 3-4 months if part 8 claim

• Create tactical pressure

• Can recover damages.

Page 32: Food and Drink Seminar, London - 29 September 2011

Landlord Breaches

Possible (usually tricky) options

Repudiatory breach by Landlord e.g. derogation from grant or breach of quiet enjoyment

Has the Lease been affirmed?

YesNo

Tenant may be able to terminate the Lease

Page 33: Food and Drink Seminar, London - 29 September 2011

Residual Liabilities – Dilapidations

Injunctions Damages Forfeiture Re-Entry to Undertake Works

• Rainbow v Tolkenhold

• Leasehold Property (Repairs) Act 1938?

• Can the landlord show that there is a diminution in value to its interest? (Section 18 LTA 1927)

• Leasehold Property (Repairs) Act 1938?

• S.146 LPA 1925

• Waiver

• Right to relief

• Is notice validly served?

• Can some of the work be excluded?

• Can entry be refused?

• Can the landlord be deterred based upon the practical difficulties?

Page 34: Food and Drink Seminar, London - 29 September 2011

Final Remarks

and Questions?

Page 35: Food and Drink Seminar, London - 29 September 2011

Five-fold Environmental Ambition

Andrew Kuyk CBEDirector of Sustainability & Competitiveness

Food and Drink Federation

Page 36: Food and Drink Seminar, London - 29 September 2011

UK Food and Drink Manufacturing Industry

• Represents 15% of the UK's total manufacturing sector

• Is one of the largest food and drink manufacturing industries in the world

• Directly employs over 400,000 people

• Is an important trading partner with Europe…

• …and a key partner for UK farmers

• Comprises 6,500 companies, the majority being SMEs or micro enterprises

Page 37: Food and Drink Seminar, London - 29 September 2011

Five-Fold Environmental Ambition

• Launched in 2007

• About making a real difference for the

environment

• FDF members have good environmental records

individually

• This is a collective and more structured approach

focusing on areas where we can make the

biggest difference

Page 38: Food and Drink Seminar, London - 29 September 2011

Five-Fold Environmental Ambition

• Significantly reducing CO2 emissions

• Zero food and packaging waste to landfill

• Cutting the packaging reaching households

• Reducing the amount of water used in factories

• Fewer, and friendlier, food transport miles

Page 39: Food and Drink Seminar, London - 29 September 2011

Reviewing OurFive-Fold Environmental Ambition

• In July 2010 we conducted a review of our Ambition

• Consulted members, NGOs and Government

• Held a workshop with stakeholders and carried out a formal consultation

• Launched a revised Ambition in December 2010

Page 40: Food and Drink Seminar, London - 29 September 2011

Our Five-fold Ambition

• The 1st part of our Five-fold ambition is:

– to achieve a 35% absolute reduction in CO2

emissions by 2020 compared to 1990

Page 41: Food and Drink Seminar, London - 29 September 2011

Reducing CO2 Emissions – Our Progress

• A 21% absolute reduction in on-site CO2

emissions in 2009 compared to 1990;

• Identification of supply chain hotspots using PAS 2050; work with Carbon Trust on supporting analysis and data tools;

• Reviewing our reporting methodology to align more closely with recognised publicly-available reporting standards;

• Investigating options to report on other greenhouse gas emissions, such as HFC refrigerants.

Page 42: Food and Drink Seminar, London - 29 September 2011

Our Five-fold Ambition

• The 2nd part of our Five-fold ambition is:

– to seek to send zero food and packaging waste to landfill by 2015 at the latest;

– to make a significant contribution to WRAP‟s Courtauld Commitment 2 target to reduce product and packaging waste in the supply chain by 5% by end of 2012 against a 2009 baseline.

Page 43: Food and Drink Seminar, London - 29 September 2011

Food and Packaging Waste – Our Progress

FDF Survey of Food and Packaging Waste Arisings in the UK

• Of the waste produced in 2009 only 9% was sent to landfill, with 90.3% recovered or recycled in some manner

• A significant improvement on both 2006 (16.5%) and 2008 (12.5%)

• Decoupling of waste generation against production

• Shift towards the middle tier of the waste hierarchy

Page 44: Food and Drink Seminar, London - 29 September 2011

Our Five-fold Ambition

• The 3rd part of our Five-fold ambition is:

– to make a significant contribution to WRAP‟s work in reducing the carbon impact of packaging by 10% by 2012 against a 2009 baseline

– to give consideration to developing a campaign of engagement with consumers to help them both better understand the role of packaging and reduce its impact

Page 45: Food and Drink Seminar, London - 29 September 2011

Reducing the impact of Packaging- Our Progress

• First Courtauld target to halt packaging growth in 2008 was achieved along with a cumulative 500,000 tonne reduction(2005-09);

• Supported BRC on pack recycling label scheme -15 members currently signed up;

• Contributed to implementation of Government Packaging Strategy.

Page 46: Food and Drink Seminar, London - 29 September 2011

Reducing the impact of Packaging- Our Progress

FDF signatories to Courtauld Commitment 2

Page 47: Food and Drink Seminar, London - 29 September 2011

Our Five-fold Ambition

• The 4th part of our Five-fold ambition is:

– to contribute to an industry-wide absolute

target in the FISS to reduce water use by

20% by 2020 compared to 2007;

– to develop guidance on water use and

management in the supply chain.

Page 48: Food and Drink Seminar, London - 29 September 2011

Reducing Water Use- Our Progress

• Under the Federation House Commitmentsignatories'‟ total water use (excluding that embedded in products) in 2009 has reduced by 5.6% against the 2007 baseline.

• Since 2007 production by FHC signatories has increased by 4.2% and water used per tonne of product has been reduced by 9.4%.

• Developed a new FDF Water Policy covering both operational and supply chain uses of water.

Page 49: Food and Drink Seminar, London - 29 September 2011

Our Five-fold Ambition

• The 5th part of our Five-fold ambition is:

– to embed environmental standards in our

transport practices to achieve fewer and

friendlier food transport miles;

– to contribute to IGD‟s Efficient Consumer

Response UK Sustainable Distribution

Initiative.

Page 50: Food and Drink Seminar, London - 29 September 2011

Reducing the impact of Transport- Our Progress

Page 51: Food and Drink Seminar, London - 29 September 2011

The New Context

• Our role as food and drink manufacturers is to supply consumers with safe,

nutritious, appetising and affordable food and to help them make sustainable

choices which will secure these benefits for the future

• We will lead by example, building on the success of FDF’s Five-fold Environmental Ambition to extend our influence across the supply chain as part of a longer term food strategy

• We will work with our suppliers, customers, employees, policy makers and other stakeholders to develop the necessary information, skills and business environment to deliver continuous improvement in the use of energy, water and other natural resources to help address the pressing global issues of climate change and loss of biodiversity

• We will encourage the development of life-cycle thinking throughout the supply chain and try to remove systemic barriers to improving resource efficiency, from the sourcing of raw materials to the disposal of post-consumer waste

• We will promote innovation and technology to reduce waste and extract maximum value from the resources we use and to help consumers get the most from our products

Page 52: Food and Drink Seminar, London - 29 September 2011

Foresight Report: Global Food and Farming Futures

The Project analysed five key challenges for the future:

A. Balancing future demand and supply sustainably – to ensure that food supplies are affordable.

B. Ensuring that there is adequate stability in food prices –and protecting the most vulnerable from the volatility that does occur.

C. Achieving global access to food and ending hunger - this recognises that producing enough food in the world so that everyone can potentially be fed is not the same thing as ensuring food security for all.

D. Managing the contribution of the food system to the mitigation of climate change.

E. Maintaining biodiversity and ecosystem services while feeding the world.

Page 53: Food and Drink Seminar, London - 29 September 2011

Key Deliverables for 2011

• Develop FDF guiding principles on water useand management in the supply chain

• Discuss with NGOs and other stakeholders how to address challenge of biodiversity(workshop held in July)

• Explore the scope for developing FDF guiding principles on responsible sourcing (wheat workshop on 3 October)

Building a whole chain approach and working

with suppliers and customers to achieve more,

with less and with less impact

Page 54: Food and Drink Seminar, London - 29 September 2011

Reducing CO2 Emissions

Unilever:

• 7% reduction in CO2 from energy across UK

sites between 2008 & 2009

• Installed a Combined Heat & Power plant at

its Gloucester ice cream factory which will

save 3,000 tonnes a year of CO2

• Its Burton Marmite factory uses an

anaerobic digester which produces biogas

from by-product of the manufacturing

process

Page 55: Food and Drink Seminar, London - 29 September 2011

Zero waste to landfill

Nestlé:

• Three factories are sending zero waste

to landfill

• Introduced waste segregation systems

• Waste that cannot be recycled is sent to an energy-from-

waste recovery plant and used as a heat source

• Works with food charity FareShare to redistribute

surplus food produced to disadvantaged people

Page 56: Food and Drink Seminar, London - 29 September 2011

Reducing the impact of packaging

Premier Foods:

• Sun-Pat Peanut Butter Jar: lightweighted

three pack weights by changing from glass to

PET and incorporated 50% recycled content

• This saves 2,404 tonnes of packaging and

886 tonnes of CO2e

•90% weight reduction led to transport cost

savings and a further reduction in CO2e

•Consumers like the lighter, non-breakable

jars.

Page 57: Food and Drink Seminar, London - 29 September 2011

Reducing water use

Parripak:• Water use per tonne of product decreased 20%

between 2008 and 2010

• Reduced incoming water pressure by 18%

• Installation of more efficient pumps

• Simplifying effluent streams

• Employee engagement: water awareness campaigns

Page 58: Food and Drink Seminar, London - 29 September 2011

Fewer & friendlier transport miles

Coca-Cola:

• First company in the GB logistics

industry to trial a bio-methane

distribution vehicle

• Transport collaboration with other

companies

• Shared freight train service

reduced its carbon footprint by 195

tonnes in 2009 compared to road,

equivalent to 294,073 lorry miles

every year

Page 59: Food and Drink Seminar, London - 29 September 2011

Thank you

www.fdf.org.uk

Page 60: Food and Drink Seminar, London - 29 September 2011

Final Remarks

and Questions?

Page 61: Food and Drink Seminar, London - 29 September 2011

Eversheds Food and Drink Sector Seminar

Lunch

Page 62: Food and Drink Seminar, London - 29 September 2011

Implementing the new European rules on labelling

Owen Warnock, Eversheds LLP

29 September 2011

Page 63: Food and Drink Seminar, London - 29 September 2011

Implementing the new European rules on labelling

• The Food Information Regulation – what is changing?

• The latest on the implementation of the Nutrition and Health Claims Regulation.

This session will cover:

Page 64: Food and Drink Seminar, London - 29 September 2011

The Food Information Regulation

• Minimum font size for mandatory information

• Nutrition labelling

• Mandatory information on allergens

• Extension of rules for origin of food labelling

• Food authenticity

• Distance selling

• Alcohol

What is changing?

Page 65: Food and Drink Seminar, London - 29 September 2011

Requirements for mandatory information

• The name of the food

• The list of ingredients (extended)

• Allergens / intolerances from a prescribed list (eg wheat, eggs, mustard, milk etc).

• Quantity of certain ingredients

• The net quantity of the food

• Date of minimum durability or use by date

• Any special storage conditions/conditions of use

What is mandatory information? Article 9

Page 66: Food and Drink Seminar, London - 29 September 2011

Mandatory information cont …

• Name / business name and address of the food business operator

• Country of origin / provenance

• Instructions for use

• The actual alcoholic strength by volume (beverages containing more than 1.2%);

• A nutrition declaration

Minimum font size for mandatory information

Page 67: Food and Drink Seminar, London - 29 September 2011

Requirements for mandatory information

• Mandatory food information must be:

– marked in a conspicuous place

– easily visible, clearly legible

– cannot be hidden, obscured, detracted from or interrupted by any other written or pictorial matter or any other intervening material

Article 13

Page 68: Food and Drink Seminar, London - 29 September 2011

Requirements for mandatory information

• Standard rule - any lower case characters must be equal to or greater than 1.2mm

• Largest surface area is less than 80 cm squared the minimum lower case height must be equal to or greater than 0.9mm

• Exemptions

– glass bottles

– small items (largest surface area is less than 10 cm squared – only name, allergens, net quantity and use by date need appear. What about the remaining information?).

Presentation - minimum font size

Page 69: Food and Drink Seminar, London - 29 September 2011

Mandatory nutrition labelling

• The nutrition declaration will include:

– energy value; and

– the amount of fat, saturates, carbohydrate, sugars, protein and salt.

• This declaration may be supplemented with details such as starch, fibre etc (as prescribed in the Regulation).

• No requirement for front of pack labelling.

• Information to be presented in tabular format where possible

• Exemptions

Requirements

Page 70: Food and Drink Seminar, London - 29 September 2011

Mandatory allergen information

• Allergens

– includes any ingredient or processing aid specifically listed in the Regulation (eg wheat, eggs, fish, milk etc)

– the typeset should clearly distinguish the wording and be set out in the list of ingredients

– not required where the name of the food clearly refers to the substance or product concerned

Requirements

Page 71: Food and Drink Seminar, London - 29 September 2011

Mandatory country of origin/ place of provenance labelling

• Mandatory if failure to indicate would mislead

• Extension of the rules for origin of food labelling.

– fresh, chilled or frozen meat from pigs, sheep, goat and poultry

• If the country of origin of primary ingredient differs then:

– country of origin of the primary ingredient shall also be given; or

– country of origin shall be indicated as being different to that of the food

• Implementing rules to be produced within two years of the Regulation‟s entry into force.

Requirements

Page 72: Food and Drink Seminar, London - 29 September 2011

Mandatory country of origin/ place of provenance labelling cont …

• Country of origin labelling could be extended in the future (eg to milk, milk used as an ingredient in dairy products, unprocessed foods, other meats).

• Commission to

complete an

impact assessment.

Possible future changes

Page 73: Food and Drink Seminar, London - 29 September 2011

Food authenticity…

• Food authenticity:

– Ban on saying a product does not contain an ingredient if that kind of product never does –eg fat in wine gums

– Ingredient substitution

made clear on packaging.

– Added water and protein

made clear on meat and

fish products.

Requirements

Page 74: Food and Drink Seminar, London - 29 September 2011

Distance selling

• All mandatory information must be made available before purchase (save for „use by date‟ or date of minimum durability).

• All mandatory information must be available on delivery.

• Catalogue selling must also make required information clear.

Requirements

Page 75: Food and Drink Seminar, London - 29 September 2011

Non pre-packed food

• Mandatory provision of allergen info

• Implications for restaurants

• Members States could adopt more

stringent requirements and insist

that more particulars are highlighted to the consumer (eg full list of ingredients).

• Members States may specify how the particulars are to be made available and, where appropriate, their form of expression and presentation.

Requirements

Page 76: Food and Drink Seminar, London - 29 September 2011

Future Coverage

• Alcoholic beverages are exempt from the requirements to include:

– An ingredient list; and

– Nutritional information.

• This is subject for review three years after implementation.

Alcoholic Beverages

Page 77: Food and Drink Seminar, London - 29 September 2011

Timetable for Implementation

• The labelling requirements are to come into effect 3 years after the adoption of the legislation.

• The obligations for nutrition labelling will not apply until 5 years after adoption.

• Do you comply with nutrition labelling already on a voluntary basis?

Page 78: Food and Drink Seminar, London - 29 September 2011

Issues

• Supply of raw materials change regularly

• Practical management of product

• Cost and practicality of changing labelling and packaging

• Restrict trade

• Food costs increase as flexibility diminishes?

• Increased bureaucracy for business?

• Are consumers benefiting?

• Difficult to enforce

Page 79: Food and Drink Seminar, London - 29 September 2011

The Nutrition and Health Claims EC Regulation 1924/2006 transitions into effect

• Nutrition and Health Claims (England) Regulations 2007

• Nutrition and Health Claims may be used in labelling, presentation and advertising provided they comply with Regulation 1924/2006.

• Claims must not be:

– False, ambiguous or misleading;

– give rise to doubt about the safety and/or the nutritional adequacy of other foods

– encourage or condone excess consumption of food

– suggest a balanced diet cannot provide appropriate nutrients etc.

Page 80: Food and Drink Seminar, London - 29 September 2011

The Nutrition and Health Claims Regulation 1924/2006 transitions into effect

• Nutrition claims

– include “low in fat” / “high in fibre” etc

– Since 19 January 2010 must be listed in the Annex

– Annex now includes omega claims

– More claims are being added

• Health and slimming claims

– More complicated

– More claims have been added

Page 81: Food and Drink Seminar, London - 29 September 2011

Nutrition claims

• If a claim is not going to get listed in the Annex

– Use a nutrition table instead

– Rely on consumer knowledge

– Turn to the media

If a claim is not included in the Annex?

Page 82: Food and Drink Seminar, London - 29 September 2011

Nutrition claims

• Forthcoming amendments to the Annex:– “no added sugars” – if sugars are naturally

present and are higher than <0.5g/100g or ml must say “contains naturally occurring sugars”.

– “no added sodium/salt” – provided it does not contain more than 0.12mg/100g or ml

– Reduced [name of nutrient] – reduction at least 30% compared to a similar product.

– “now X % less ” claims – must be 15% less energy/fat/saturated fat/sodium/salt/sugars than original product• valid for 1 year after reformulation

Future new claims

Page 83: Food and Drink Seminar, London - 29 September 2011

Health Claims

1. „General function claims‟. Well understood by the average consumer and based on generally accepted scientific data (Art 13.1). These describe:

- the role of a nutrient or other substance in growth;

– psychological and behavioural functions;

– slimming or weight control / reduction in

hunger.

Two main streams

2. „New science, proprietary, children‟s health and disease risk reduction (Arts 13.5 and 14).

Page 84: Food and Drink Seminar, London - 29 September 2011

Health Claims

• Both streams of health claims:

– must go through an approval process.

– will appear on an approved list of authorised health claims in the Community Register

1. General function claims

– January 2008 - Member States provided the Community with a list of claims.

– EFSA to provide an opinion on each claim with the Commission to consider adding them to the Community Register by January 2010. Deadline not met.

– July 2011 EFSA published final set of opinions

– Commission to adopt final list (non-botanicals) by the end of 2011.

Page 85: Food and Drink Seminar, London - 29 September 2011

Health Claims

2. „New science, proprietary, children‟s health and disease risk reduction (Arts 13.5 and 14).

– Claims are made by individual applicants

– EFSA considers the claim and produces an opinion

– Opinion is then referred to the Commission Standing Committee

Page 86: Food and Drink Seminar, London - 29 September 2011

Practical application - health claims If the claim is not approved

• Make a nutrition claim

– and rely on consumer knowledge and the media

• Re-apply, making a better case

• Conduct fresh research and then re-apply

• Find a new proposition to market the product to the consumer

• Go to court to challenge to EFSA/Commission

– procedural errors

– challenge on basis of free speech (cf USA)

• Use other routes to continue to make the claim

Page 87: Food and Drink Seminar, London - 29 September 2011

Health claims - Using other routes

• Background:

– NHCR applies to “nutrition and health claims made in commercial communications” (Art. 1.2) in the labelling, presentation and advertising of foods placed on the market in the Community” (Art. 3)”

Page 88: Food and Drink Seminar, London - 29 September 2011

Health claims - Using other routes

• The media– They can carry articles which make the claims– But

• possible risk if what they do is regarded as “presentation” or “advertising” or “commercial”

• associated advertising must avoid making the claim• labelling cannot make the claim

– Is the act of providing information to the media a “commercial communication presenting or advertising the food”?

• Where the product is placed in the shop– Health claim “by association”

Page 89: Food and Drink Seminar, London - 29 September 2011

NHCR - Implications for the Food Sector

• Reduction in the nutrition, slimming and health claims that can be made

• Impact on unethical competitors

• May reduce demand for certain foodstuffs and ingredients

• Products will be reformulated so that claims can be made or introduced

• Changes to the sales proposition for some products

• New ability to make a claim for disease reduction may stimulate the sale of certain foodstuffs and ingredients

• NHCR may stimulate research directed at developing new products, new ingredients or new strains of crops

– NB apparent “quasi patent” for proprietary claims

Page 90: Food and Drink Seminar, London - 29 September 2011

Final Remarks

and Questions?

Page 91: Food and Drink Seminar, London - 29 September 2011

Managing Health and Safety

The Proactive Stance

Ashleigh Birkett, Eversheds LLP

29 September 2011

Page 92: Food and Drink Seminar, London - 29 September 2011

Aims and objectives

• Reminder of key legislative provisions

• What is “reasonable practicability”?

• Core elements of safety management system

• Pitfalls v proactive steps

• Culture

Page 93: Food and Drink Seminar, London - 29 September 2011

Key Health & Safety offences

Page 94: Food and Drink Seminar, London - 29 September 2011

Key Legislation

• Section 2 HSWA 1974

• Section 3 HSWA 1974

• Regulations

Duties flow from the main legislation for individual offences and for organisation specific criminal offences

Page 95: Food and Drink Seminar, London - 29 September 2011

Qualified Duty

• Regulation 40:

– …it shall be for the accused to prove (as the case may be) that it was not practicable or not reasonably practicable to do more than was in fact done to satisfy the duty or requirement…

Page 96: Food and Drink Seminar, London - 29 September 2011

What is reasonable practicability?

• Balancing exercise

• Risk – what is the potential for harm and the chance of it occurring?

• Forseeability – the more forseeable, the graver the offence

• Ultimately only the Court can decide…

Page 97: Food and Drink Seminar, London - 29 September 2011

Successful Health and Safety Management

The Core Elements

Page 98: Food and Drink Seminar, London - 29 September 2011

HSG 65

• “…organisations need to manage health and safety with the same degree of expertise and to the same standards as other core business activities, if they are to effectively control risks and prevent harm to people.”

Page 99: Food and Drink Seminar, London - 29 September 2011

HSG 65

• Current guidance

• Consultation on proposed changes to HSG 65

Page 100: Food and Drink Seminar, London - 29 September 2011

Core Elements of Management System

• Plan – determine your policy and plan its implementation;

• Do - organise and implement;

• Check – measure performance;

• Act – review performance. What are the lessons learned?

Page 101: Food and Drink Seminar, London - 29 September 2011

Pitfalls

What will prevent the system from working as it

should?

Page 102: Food and Drink Seminar, London - 29 September 2011

Pitfalls – low level

• Policies and procedures inadequate

• Training not up to date

• Culture amongst employees of not following procedures

• Monitoring breaks down – not a localised failure

• Internal/external audits not acted upon

• Minutes and other corporate documents tell a poor story

• Previous similar incidents – no lessons learned

Page 103: Food and Drink Seminar, London - 29 September 2011

Pitfalls – high level

• Poor industrial relations - where to find reliable witnesses

• Customer/publicity aversion - a commercial factor but often important

• Cost v prospects of success

• Perception of harm to relationships with food authority/local EHOs

Page 104: Food and Drink Seminar, London - 29 September 2011

What are the consequences of getting it wrong?

Page 105: Food and Drink Seminar, London - 29 September 2011

Health and Safety Offences 2004/2005

Penalties imposed by the courts following work-related fatalities

Year of verdict Total penalty Average penalty Average penalty per

per case conviction

1999/00 £1,618,250 £24,896 £16,683

2000/01 £1,577,250 £21,030 £13,597

2001/02 £4,376,300 £37,727 £24,586

2002/03 £2,387,137 £31,410 £23,176

2003/04 £3,540,300 £43,707 £27,876

2004/05p £2,867,250 £42,795 £29,867

Feb-Apr 10 £1,640,000 £136,666 £109,333

Page 106: Food and Drink Seminar, London - 29 September 2011

Proactive Steps

Improving Culture and Commitment

Page 107: Food and Drink Seminar, London - 29 September 2011

Culture – which is your organisation?

Generative

Safety is how we do business around here

Proactive

We work on problems that we still find

Calculative

We have systems in place to manage all hazards

Reactive

Safety is important, we do a lot every time we have an accident

Pathological

Safety? Who cares as long we we’re not caught

Page 108: Food and Drink Seminar, London - 29 September 2011

Challenge your organisation …

• What could go wrong?

• Why won‟t that happen?

– today?

– tomorrow?

• What else should we do?

• What else could we do?

• Are we improving?

• Is the safety management system working as it should?

Page 109: Food and Drink Seminar, London - 29 September 2011

Brainstorming…

1. How are you able to demonstrate the company‟s commitment to health and safety?

2. How are you ensuring all staff – including the board – are sufficiently trained and competent in their health and safety responsibilities?

3 How confident are you that your workforce, particularly safety representatives, are consulted properly on health and safety matters, and that their concerns are reaching the appropriate level?

4 What systems are in place to ensure your organisation‟s risks are assessed, and that sensible control measures are established and maintained?

5 How well do you know what is happening on the ground, and what audits or assessments are undertaken to inform you about what your organisation and contractors actually do?

6 What information does the company collate regularly about health and safety, eg performance data and reports on injuries and work-related ill health?

7 What targets have you set to improve health and safety and do you benchmark your performance against others in your sector or beyond?

8 Where changes in working arrangements have significant implications for health and safety, how are these brought to the attention of the board?

Page 110: Food and Drink Seminar, London - 29 September 2011

Proactive Steps

1. Review your systems and processes – legal audit?

2. Consider training of “senior managers”

3. Engage the business in H&S

4. Documents and Record Keeping

5. Risk assessments

6. Culture

Page 111: Food and Drink Seminar, London - 29 September 2011

• Work at Height

• Respiratory risks

• Asbestos risks

• Managing Contractors

Health and Safety Hot Topics

Page 112: Food and Drink Seminar, London - 29 September 2011

Final Remarks

and Questions?

Page 113: Food and Drink Seminar, London - 29 September 2011

Eversheds Food and Drink Sector Seminar

Break

Page 114: Food and Drink Seminar, London - 29 September 2011

Guide to Better Contracts

Mary Kelly, Eversheds LLP

29 September 2011

Page 115: Food and Drink Seminar, London - 29 September 2011

Planning – saving time and cost

• What we have seen – a shift in contracting approach

• Prevention of problems is key

• Early relationship challenges

• SLA issues

• Everything changes over time

• You need:

– practical management of the problems that will arise

– future proofing

Page 116: Food and Drink Seminar, London - 29 September 2011

Contract Rules / Issues Log / Risk Matrices

Page 117: Food and Drink Seminar, London - 29 September 2011

Common issues / themes

• Early relationship challenges – customer view

– Due diligence or post contract verification

– Testing before transfer

– Need to tie in with termination for superseded contracts

– Transformation

• timing

• remedies for failure to achieve it

– Service level / service credit free / ramp up for “bedding in period”

Page 118: Food and Drink Seminar, London - 29 September 2011

Common issues / themes (Cont…)

• Early relationship challenges – supplier view

– Has the supplier deceived anyone (BSkyB v EDS)

– What if the supplier‟s discover phase is inaccurate?

– Objectivity and fairness (is the remedy of any issue determined by the customer?)

– Difficult/incumbent supplier contracts

– Mitigating early phase risks (no service levels or credits, etc.)

Page 119: Food and Drink Seminar, London - 29 September 2011

Managing the contract

• Letters of Intent

• What are you buying?

– Description of the Services is key

– Importance of the project language

• Services Levels – drive performance but keep it simple!

• Remediable action plans

Page 120: Food and Drink Seminar, London - 29 September 2011

Managing the contract (Cont…)

• Change Control Procedure

– Importance of clear procedure

– How will costs be calculated?

• Governance – tie into the CCP?

• Step – in

• Variations

Page 121: Food and Drink Seminar, London - 29 September 2011

Planning for termination

• Who wants to terminate?

• Consider the various termination rights

• Analyse the impact of each termination trigger –risk matrix

• How long do you need? Different for each trigger or e.g. between 0 – 180 days?

• A specific right to terminate for breach of service levels – otherwise risk of remediable breach relief applying

Page 122: Food and Drink Seminar, London - 29 September 2011

Final Remarks

and Questions?

Page 123: Food and Drink Seminar, London - 29 September 2011