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Five Ways to Drive Business Using Social Media (Instantly)

Marcus Taylor, SEOptimiseHead of Social Media

@MarcusATaylor

Probably the most commonly asked question in social media…

What’s the ROI? “The ROI of social media is that yourBusiness will still exist in 2015.”- Gary Vaynerchuk

“What’s the ROI of painting the walls in the conference room?”- David Meerman Scott

“What’s the ROI of your mother?”- Brian Solis

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The majority of the value in social media comes frombuilding relationships – how do you measure the ROIof relationships?

Building relation-ships & communityDriving sales through social channels

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What five things would I do if I had one month to create a positive impact on bottom line for a Business using social media channels?

1) Use Twitter Search to listen and act upon opportunities

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2) Offer perks on social event networks

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3) Video Marketing around keywords

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“Optimised video is 53 times more likely to rank first page in Google than a normal page”

4) Utilise Facebook Landing Pages to Drive Leads

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5) Reach out to bloggers in your niche and involve them.

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Q & AAny questions?

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