Finding gold in digital data - Vodafone

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  1. 1. October 8 11 2013, LondonThe original, premier event for the Mobile Marketing Research IndustryWWW.MRMW.NET
  2. 2. TITLE SPONSORDIAMOND SPONSORPLATINUM SPONSORSILVER SPONSORSPREMIERE SPONSORGOLD SPONSORSWORKSHOP SPONSORSAPP SPONSORPREMIERE SPONSORWWW.MRMW.NETNETWORKING SPONSOR
  3. 3. MEDIA & ASSOCIATION PARTNERSWWW.MRMW.NET
  4. 4. Finding GoldPresentation information in footer1
  5. 5. Data Mining2
  6. 6. More of a river than a mountain3
  7. 7. Identifying things in the Digital River is difficult 4
  8. 8. How do we find gold in a river? 5
  9. 9. Spot the gold in this river6
  10. 10. Spot the gold in this river7
  11. 11. Analytics Opportunity: Insights & Service Differentiation The Principles: Identity, Location, Time & Usage Spot the gold in this riverThe Caveat: Permission 8
  12. 12. Working Space TrackingInteractions Analytics Innovation AreasM2M Network9
  13. 13. Small Cell Technology Network 10
  14. 14. Femto cells We can link Femtos together to provide entire coverage schemesSmall Cell Technology Working SpaceLocation accuracy is improved: cells are smaller. Time accuracy is improved: mobiles will register on a femto cell as soon as they are in range. 11
  15. 15. Femto cells We can see where people are in a building We can see transition from the macro network Small Cell Technology TrackingWe can provide service dependent on role and location We dont need special devices 12
  16. 16. Femto cellsAccurate indoor locationSmall Cell TechnologyCan trigger interactions with back end systems Time & UsageEnable new apps InteractionsStadiums sports venues 13
  17. 17. Zepto cells We made the femto cell smaller We created an alternative to NFC Small Cell Technology InteractionsExtremely accurate location Can trigger interactions with back end systems Stadiums sports venues14
  18. 18. Presentation information in footerInsert Confidentiality Level on title master15
  19. 19. Small Cell Technology Analytics 16
  20. 20. Small Cell Technology Analytics 17
  21. 21. Capture device dataVodafon e NetworkTransmit the dataM2M M2M ApplicationUse the data 18
  22. 22. Remote Security & Monitoring Solutions for local and state Government Organisations8,871 Insert Confidentiality Level on title masterIllegal dumping incidents in one city council alone
  23. 23. A zone is virtual space over geographic location.Context-aware computing and geo-fencingServices are types of content that the Zone Administrator, can customize for a Zone.Applications InteractionsAnyone who enters or connects to a particular zone will receive its services directly on their mobile device.20
  24. 24. CollaborationOIX, Assure UK Digital by DefaultDigital Identity21
  25. 25. Start creating GoldIdentity Location Time Usage Permission is the catalyst22
  26. 26. TITLE SPONSORDIAMOND SPONSORPLATINUM SPONSORSILVER SPONSORSPREMIERE SPONSORGOLD SPONSORSWORKSHOP SPONSORSAPP SPONSORPREMIERE SPONSORWWW.MRMW.NETNETWORKING SPONSOR
  27. 27. MEDIA & ASSOCIATION PARTNERSWWW.MRMW.NET
  28. 28. October 8 11 2013, LondonThe original, premier event for the Mobile Marketing Research IndustryWWW.MRMW.NET