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October 8 – 11 2013, London
WWW.MRMW.NET
The original, premier event for the Mobile Marketing Research Industry
WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR GOLD SPONSORS
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MEDIA & ASSOCIATION PARTNERS
Finding Gold
Presentation information in footer 1
Data Mining
2
More of a river
than a
mountain
3
Identifying
things in the
Digital River is
difficult
4
How do we
find
gold in a
river?
5
Spot the gold
in
this river
6
Spot the gold
in
this river
7
Spot the gold in
this river
8
Analytics Opportunity:
Insights & Service
Differentiation
The Principles:
Identity, Location, Time &
Usage
The Caveat:
Permission
Innovation
Areas
9
Working Space
Tracking
Interactions
Analytics
M2M
Network
Small Cell
Technology
10
Network
Small Cell
Technology
11
Femto cells
We can link Femtos together
to provide entire coverage
schemes
Location accuracy is
improved:
cells are smaller.
Time accuracy is improved:
mobiles will register on a
femto cell as soon as they are
in range.
Working Space
Small Cell
Technology
12
Femto cells
We can see where people are
in a building
We can see transition from
the macro network
We can provide service
dependent on role and
location
We don’t need special devices
Tracking
Small Cell
Technology
13
Femto cells
Accurate indoor location
Can trigger interactions with
back end systems – Time &
Usage
Enable new apps
Stadiums – sports venues
Interactions
Small Cell
Technology
14
Zepto cells
We made the femto cell
smaller
We created an alternative to
NFC
Extremely accurate location
Can trigger interactions with
back end systems
Stadiums – sports venues
Interactions
Insert Confidentiality Level on title master 15 Presentation information in footer
Small Cell
Technology
16
Analytics
M2M
18
M2M Application
Capture device data
Use the data
Vodafone Network
Transmit the data
Insert Confidentiality Level on title master
Remote Security & Monitoring Solutions for local and state Government Organisations
8,871 Illegal dumping incidents in one city council alone
Applications
20
Interactions
Context-aware
computing
and geo-fencing
A zone is virtual
space over
geographic
location.
Services are types
of content that the
Zone Administrator,
can customize for
a Zone.
Anyone who enters
or connects to a
particular zone will
receive its services
directly on their
mobile device.
Start creating
Gold
22
Identity
Location
Time
Usage
Permission
is the
catalyst
WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR GOLD SPONSORS
WORKSHOP SPONSORS SILVER SPONSORS
PREMIERE SPONSOR
APP SPONSOR NETWORKING SPONSOR PREMIERE SPONSOR
WWW.MRMW.NET
MEDIA & ASSOCIATION PARTNERS
October 8 – 11 2013, London
WWW.MRMW.NET
The original, premier event for the Mobile Marketing Research Industry
![Finding the gold in Big [social] data](https://img.dokumen.tips/doc/110x75/554f0468b4c90580698b4ff6/finding-the-gold-in-big-social-data.jpg)
