Innovation ManagementFinal Assignment

Gladys, Samir, Fatih, Gulcin, Yifu , Kivanc

I bet that our final assignment will be the winner.

Who has 5

Euro?

And this is a real and fair bet…

Who bet on their innovation ideas will be the winner tonight?

But

Why?

No ODDS

Underground organizations…Hurt Sports…

Betting Company

Legal feasibilityConflict of interest issue between “Commercial” and “Integrity” (Gambling and Sport betting industry vs. International and national sporting bodies)

No issues with obtaining an operation license in EU: Some EU member states have monopolistic public or private operators with exclusive right (e.g. ToTo in the Netherlands). Others have established licensing systems for more than one operator.

Orthodoxies of betting

You can only bet against betting companies.

You can only bet on certain sport events which are selected by betting companies.

Betting companies define the odds.

Some winners and some losers, but betting companies always win!

No license fee required for betting on events.

How to?Managed Process: Betting is embedded into cable TV offering

Strategic Alignment: Awareness of viewers, partnerships with cable TV providers and content creators.

Industry foresight:

Source: http://csimarket.com/Industry/industry_growth_rates.php?&ind=902

Digital TV Provider Network

• White team wins

• 5 Euro• +3120778361

0• White team

wins• 5 Euro• +31207783620• Accept? Or

reject?

Accept

1-)How

to

Play

0207783610

0207783620

Digital TV Provider Network2-)B

usines

s M

odel

Invoice80 euro

Invoice80 euro

4,70 Euro

5,00 Euro

75,30 euro

85,00 euro

0,30 Euro

Why is this an innovative project?

Game changer in terms of process and service by cutting middle man out

Embed in an economic system and an industry. Easier and cheaper to create a platform or an ecosystem and have trials as pretotypes

Creates significant value by presenting more effective product, process and service

Right technology for existing desiresBet anytime you want; Self confidence , fun and convenience

Bet for whoever or whatever you want; Freedom of choice and freewill

Win or Lose, no 3rd option; Higher emotional satisfaction

Bet at any cost you like: No middle man, odds or suprises involved

Dimensions touched

Finance -> Networking: Each household with cable TV

Process -> Enabling process by cutting middle man

Offering -> Product performance: Any TV show which has potential to bet

-> Product system: Through cable TV, online, live

-> Service: Online, live, very low cost

Delivery -> Channel: Infrastucture that cable TV providers have

-> Customer experience: Unique, entertaining, effortless

This innovative project touches 7 dimensions out of 10.

Global sports betting vs. other gambling gross win in €bns

(2004-2012)

Cognitive emotional side: Betting on sporting events is appealing to consumers, hence a product in demand

BenefitsIncrease of client base

Enhanced competitive advantage

Good Timing : 90 days left for the World Cup 2014

A digital network provider social platform that people enjoy by fair and fun betting

Via service provider you can earn/spend point like airlines.

Subscribers will use the feature by checking monthly invoice.

You can share your bet results and monthly bet balance on Facebook, twitter.

“I want people to understand, gambling is not a bad thing if you do it within the framework of what it's meant to be, which is fun and entertaining.”

Michael Jordan

“A dollar won is twice as sweet as a dollar earned. ” 

Paul Newman