Introducing theFierceMarkets

Social Media Task Force!“Those companies that have mastered Twitter are

creating extraordinary opportunities for their organizations.” – Forbes Magazine

Create a team of social media savvy Fierceites and Fiercettes to optimize and improve the social media strategy at all publications.

Use Twitter to grow subscribers, not for just sharing articles.

Get involved in top conversations during trade shows and events.

CONSISTENCY and COHESION across Twitter accounts is key!

Social Media Task Force Goals

How does it work? Each account gets a “Social Media Makeover”

to ensure consistency across the company.

The Social Media Taskforce meets once per month to share ideas on how to grow our social media presence and teach the tools needed to effectively use Twitter (Hootsuite, Buffer, SocialOomph, etc,).

These meetings help facilitate new ideas and

keep the tone and energy on Twitter fresh!

Examples from our current Twitter accounts…

This account has a strange purple background that does not fit with the Fierce color scheme.

Examples from our current Twitter accounts…

This account has a navy blue background that seems a bit stale and boring.

Examples from our current Twitter accounts…

This account has a more interesting background, however it’s the wrong size and does not cover the entire screen when viewed on a large monitor. (There’s a large white space on the right.)

Here’s how the Retail group revamped our Twitter pages

Clean, consistent and “on brand!” So FIERCE!

We don’t just tout content, but we cross promote & grow subscribers!

Why would this work? We’ve seen tremendous

success in the Retail group

During the National Retail Federation trade show, we gained over 100 Twitter followers in 3 days!

@FierceRetail was named as Top 50 accounts to follow at NRF and we were retweeted by the National Retail Federation, Sephora, Microsoft and Tory Burch.

We track our progress using bit.ly to see how much traffic comes from Twitter.

We can also use unique URLs to track subscriber growth. The Retail group uses this simple URL in our tweets each day: http://www.fierceretail.com/offer/signup?sourceform=twitter

How do we track it?