Facebook 210: Professional Friends, Personal Privacy

Lee AaseChancellor

Social Media University, Global (SMUG)

http://social-media-university-global.org

Prerequisites

Join Facebook

Facebook 101

Facebook 102

Add some friends (make me one if you’d like)

Convergence Case Study

The Death of Land Lines

VOIP/Cable Modems

DSL

Cell Phones

iPhone - Pocket Internet

Factors Driving Social Network ConvergenceAs Networks grow, “network effect” becomes more pronounced

VHS vs. Beta

Rapid Facebook growth, Platform

Convenience of single place to connect personally, professionally

Barriers to Facebook Hegemony

Misperceptions of MySpace-ness

Concerns about personal activities causing professional embarrassment

Photos

Videos

“Wall” Posts

Solution: Friend Lists and Privacy SettingsFormerly one class: Friend or Not

Every friend sees what every friend sees

One exception: Limited Profile

Now unlimited grouping of similar friends, e.g. High School, College, Family, Church, Community, Workplace, Customers

Facebook is Electronic “Rolodex”

You can limit profile access for some lists

Beginning Friend Lists

Basic Privacy Settings

Contact Info Privacy

Privacy Settings Defined

My Privacy Settings - I

My Privacy Settings - II

Homework Assignments

Enroll in SMUG if not yet a student

Create a Professional Friends list and decide which areas you want off limits

Add me (Lee Aase) to that friends list

I will send you a screen shot of what I see on your profile

Recommended Reading

http://social-media-university-global.org

Visit especially the “Facebook Business” section for thoughts on how you can use Facebook professionally.