FACEBOOK FOR REAL ESTATE

Presented By Scott Bothel | FourTen Creative

Our Goals

Establish a Personal and Business Presence on Facebook

Promote Our Website Promote Our Listings Encourage Others to Promote Us

Establishing a Personal Profile Visit Facebook.com and follow directions Don’t forget to complete info section

PRIVACY: You can make your personal profile as private as you like.

Creating a Business Page

Visit facebook.com/pages

Select Official Page, Local Business, Name it

Filling Out Your Business Page Add logo or personal photo Add official contact info. THIS IS PUBLIC

INFO! Make sure you add your website address

Promoting Your Page

Use the Facebook tools to notify current friends and email contacts

You can suggest at any time

Promoting Your Page (cont.)

Email your current contact directly. Ask them to go to your page and LIKE you. Your page address is ugly More on this later…

Make an image or text link.

Promoting Your Listings

Automated (Woo hoo! No Work!) Find your RSS feed from your IDX provider. Copy address and visit twitterfeed.com

Share a link Copy url of a given listing and share it on

your business page wall.

Encouraging Others to Promote You Mining your personal Facebook contacts.

BEWARE! Create valuable content. Use socially aware blogging tools. Direct email contact with tools like

Mailchimp. Remember to ask!

Other Considerations

Advanced facebook tools What content is appropriate? Am I driving people to my website? Does my website contain valuable

content? Is it easy for people to share my

content? Advertise on Facebook Custom username:

facebook.com/username Requires that you have 30 people who Like

you.