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How to Generate Traffic and Leads with Facebook.
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A publication of
BEYOND THE FACEBOOK BUSINESS PAGE
How to Generate
with Facebook
INTRODUCTORY
IS THIS BOOK RIGHT FOR ME?
INTERMEDIATE
ADVANCED
BEYOND THE FACEBOOK BUSINESS PAGE: HOW TO GENERATE TRAFFIC AND LEADS WITH FACEBOOOK
author of Facebook Marketing for Dummies,
All-in-One
FOLLOW ME ON TWITTER@ANDREAVAHL
2
CONTENTS
HOW TO DRIVE WEBSITE TRAFFIC WITH FACEBOOK /8
WHAT CONTENT TO POST ON FACEBOOK /12
HOW TO ADVERTISE ON FACEBOOK /19
HOW TO CAPTURE LEADS ON FACEBOOK /28
FACEBOOK CONTESTS & SWEEPSTAKES /46
CONCLUSION & ADDITIONAL RESOURCES /53
As you engage with your audience they
will begin to know, like, and trust you.
This critical step is what is often required
for them to purchase from you.
“”
Driving
6 7
CHAPTER 1
HOW TO DRIVE WEBSITE TRAFFIC WITH FACEBOOK
More
click on that More
More if
9
Give people resources that will drive “ ”
You
11
CHAPTER 2
WHAT CONTENT TO POST ON FACEBOOK
13
Content is king on Facebook, too. “ ”
14 15
1
The NetworkedBlogs application offers a couple
of advantages as a means to automatically post
to your Page:
16 17
A FREQUENTLY ASKED QUESTIONS PAGE
SPECIAL ARTICLES
2
3
?
18
EXAMPLES OF YOUR WORK
A
TESTIMONIALS
Request Recommendations
CHAPTER 3
HOW TO ADVERTISE ON FACEBOOK“
$$$$$$
HOW TO ADVERTISE YOUR FAN PAGE
21
Once you have answered these key
questions, you can get your cam-
paign started at http://www.face-
book.com/business/ads/. Read
the material there to become more
familiar with the best practices
and then click the green Create an
Ad button.
2322
FACEBOOK ADVERTISING CAMPAIGN PLAN
24
CONNECTIONS ON FACEBOOK
ADVANCED DEMOGRAPHICS
The targeting section of the ad creation process will be where you select the demographics and
LOCATION
AGE
SEX
INTERESTS
I
25
26
MEASURING YOUR TRAFFIC
27
PRICING & SCHEDULING
CHAPTER 4
HOW TO CAPTURE LEADS ON FACEBOOK
If content is king then email is queen. “ ”29
31
WHAT IS A LEAD?
vary between companies and the “sales funnel” can look different for
Someone who likes your page may not have the authority or means to purchase your
Before someone can purchase from you, they must also have a need for your
-
already have a similar product or they could be hesitant to change
that will capture
32 33
34
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APPS
37
OFFERING FREEBIES REWARDS
note: only available with the Top Fans Pro ac-
count
WEBINARS ON FACEBOOK
Webinars that teach your audience
something valuable are a fantastic way to capture leads.
“ ”39
41
4342
REMIND PEOPLE
ASK PEOPLE TO SHARE
clear call to action within the
PROMOTE EARLY AND OFTEN
44 45
CHAPTER 6
FACEBOOK CONTESTS & SWEEPSTAKES
A
A contest can draw attention
to your business and give you
a list of people who want your
product or service.
“”
47
48
CONTESTS:
SWEEPSTAKES
win
51
You shouldn’t admin-
ister a contest through
Facebook except
through an application.
CONCLUSION & ADDITIONAL RESOURCES
52
54
“ ”The fortune is in the follow up. MEASURE THE ROI OF FACEBOOK
www.HubSpot.com/demo
