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Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

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XPO FLOWERS & GARDEN (International flower, landscaping, horticulture and gardening exhibition) will take place between 10th and 13th April 2014, at Romexpo Exhibition Centre, Bucharest. The event is addressed especially to importers, exporters and distributors of flowers, plants and gardening supplies, to consultants from companies in landscaping and to visitors interested in practical solution for gardening design and landscaping. Floral design is more than a profession - it is an artistic interpretation. It is very important for floral designers or florists to keep the traditions of this art alive, as handicraft products will always be appreciated now that the world has become aware of the environment. EXPO FLOWERS & GARDEN is an opportunity to attract new customers and to network with competitors.

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Page 1: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

Organisers:

www.expoflowers.ro

ROMEXPO Exhibition Centre,

Bucharest

Page 2: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

ABOUT

ROMEXPO S.A., the leader of the Romanian fair and exhibition industry, will organize

between 10th – 13th April 2014, the 6th edition of

The International flower, landscaping, horticulture and gardening exhibition –

EXPO FLOWERS & GARDEN.

www.expoflowers.ro

The exhibition is addressed to importers, exporters and distributors of flowers, plants and

gardening supplies, to traders, landscaping architects and consultants from companies in

landscaping, horticulture businessmen, distributors of products necessary for green area

maintenance and greenhouse owners. In the same time, the exhibition offers the interested

visitors practical solutions for gardening design and landscaping, weather is a garden or a

small green space inside the apartment.

EXPO FLOWERS & GARDEN offers an efficient method to

promote flower services and products, being a launching platform

for the latest trends in gardening and lanscaping decoration.

Page 3: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

POSITIONING

The 2013 edition of EXPO FLOWERS & GARDEN took place in the same period with the

International trade fair for products and systems for interior and outdoor decoration, furniture

and swimming pool – AMBIENT EXPO, the International trade fair for construction

EXPO FLOWERS &GARDEN represents the ideal communication and networking space

between the visitors interested in practical design solutions for green areas and the landscaping

consultancy companies, traders, producers and distributors in the field of horticulture and of

necessary products for green areas maintenance.

www.expoflowers.ro

technologies, equipment and materials – CONSTRUCT EXPO, the International exhibition for

installation, heating, cooling and air conditioning equipment – ROMTHERM and the Antique

and art objects fair – ANTIQUE MARKET.

The events ended with great success:

►300 exhibiting companies of which

►64 from abroad

►11.000 square meters exhibiting area

►Cumulated traffic: 17.000 specialized visitors

Page 4: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

LANDSCAPING AND GARDEN

MAINTENANCE, PATIOS, BALCONIES,

PERGOLA FLORAL ARRANGEMENTS

Flower arrangements

Seeds and rolls of turf

Trees and bushes

Bulbs and seeds

THEMATIC

LANDSCAPING

Consulting

Design

FLOWER MARKETCut flowers

Flowers in potsRolls of turf

www.expoflowers.ro

Bulbs and seeds

Plant treatment

Tools and care products for horticulture

Garden furniture

Garden ornaments

Elements of design: ponds, waterfalls, fountains,ornamental rocks

Page 5: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

PHOTO RETROSPECTIVE 2013

www.expoflowers.ro

Page 6: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

EXHIBITORS:

• Importers, exporters and distributors of

flowers and plants;

• Landscape architects and landscaping

companies;

•Horticulture businessmen;

• Distributors of products necessary for

green spaces maintenance;

TARGET

VISITORS:

• Landscape gardeners, architects;

• Students at specialized faculties;

•General public interested in novelties and

trends.

www.expoflowers.ro

green spaces maintenance;

•Greenhouses owners;

• Small merchants.

The exhibition offers sales and prospection

opportunities, as well as access to new markets and

sectors in the field, in order to establish business

contacts and recruit distributors and sales agents.

Visitors will find the best solutions and products

for home and garden: seeds and flower beds,

ornamental plants, tools, equipment, accessories

and traditional agricultural products.

Page 7: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

• 15 TV commercials

• 3 TV promos

• 50 radio commercials

• Newsletters sent in the period January - April

• Online ads and news on more than 35 specialized and general

PR & ADVERTISING CAMPAIGN

www.expoflowers.ro

• Online ads and news on more than 35 specialized and general

websites

• 15 print ads

• 300 advertisements in indoor spaces

• 50 advertisements in outdoor spaces

• Social media: Facebook, Twitter

• www.expoflowers.ro

Page 8: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

•Throughout the four days of the exhibition, Romexpo and its partners will organize thematic

conferences, workshops for students and professionals, technical scientific seminars and

educational initiatives that aim to develop the aesthetic sense of the general public.

• Every event offers a unique opportunity to meet professionals in the field of gardening and

landscape design, to develop new business relations and find out the newest trends in the field.

SIDE EVENTS

Side events:

www.expoflowers.ro

Side events:

►workshops on landscaping architecture subjects;

► ikebana contests;

► flower arrangements and decorations demos;

►workshops on design: gardens and parks;

► seminars and conferences that will approach

landscaping design subjects: cascades, fountains, rocks.

Page 9: Expo Flowers & Garden - International flower, landscaping, horticulture and gardening exhibition

CONTACT

MARKETINGCarmen DOBROVAT

Phone: +40 21 207.70.00 ext. 1072

PROJECT COORDINATORValentin IORDACHEPhone: +40 21 207.70.00 ext. 1112Mobile: +40 758.837.725Fax: +40 21 207.70.70E-mail: [email protected]@romexpo.ro

www.expoflowers.ro

Phone: +40 21 207.70.00 ext. 1072Mobile: +40 758 837 713

Fax: +40 21 207 70 70E-mail: [email protected]

PR & ADVERTISINGCatalina MIHAI

Phone: +40 21 207.70.00 ext. 1210Mobile: +40 758 837 760

Fax: +40 21 207.70.70E-mail: [email protected]

SALESOlga GALBURPhone: +40 21 207.70.00 ext. 1078Mobile: +40 757.065.656Fax: +40 21 207 70 70E-mail: [email protected]

Andrei PARASCAPhone: +40 21 207.70.00 ext. 1188Mobile: +40 749.071.405Fax: +40 21 207 70 70E-mail: [email protected]