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The ROI of Listening & Engaging in Social Media @davidalston of @radian6

Executing Social Media

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Page 1: Executing Social Media

The ROI of Listening & Engaging in Social Media

@davidalston of @radian6

Page 2: Executing Social Media

Social Mediais not a media.

Page 3: Executing Social Media

Social Mediais a two-way communications channel.

Page 4: Executing Social Media

Complaints

IdeasMemes

Influencers

Campaign

Crisis Competition

Crowds

Needs

Compliments

Page 5: Executing Social Media

The New Framework:The 5 C’s

Page 6: Executing Social Media

Content

Page 7: Executing Social Media

Community

Page 8: Executing Social Media

Conversation

Page 9: Executing Social Media

Collaboration

Page 10: Executing Social Media

Connections

Page 11: Executing Social Media

EngagementValues

Mea

sure

men

t & A

naly

sis

Social Media Maturity Model

Page 12: Executing Social Media

What’s are the results fromlistening & engaging?

Page 13: Executing Social Media

Find & Build Communityon Passion

Page 14: Executing Social Media

Propel Campaigns through Listening

Page 15: Executing Social Media

Push leads into the Funnel

Page 16: Executing Social Media

Track & Activate Advocates

Page 17: Executing Social Media

Answer Questions In Your Field

Page 18: Executing Social Media

Uncover Contentthe Community Needs

Page 19: Executing Social Media

2

Find & Resolve

Complaints

Page 20: Executing Social Media

Track Resonanceof Issues

Page 21: Executing Social Media

What’s gonna stop you?

Page 22: Executing Social Media

Policies

Page 23: Executing Social Media

culture

Page 24: Executing Social Media

Bureaucracy

Page 25: Executing Social Media

Momentum

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WindowDressing

Page 27: Executing Social Media

Misinformation

Page 28: Executing Social Media

Lack of Top Level Support

Page 29: Executing Social Media

Lack of a Plan

Page 30: Executing Social Media

Lack of Commitment

Page 31: Executing Social Media

Lack of resources

Page 32: Executing Social Media

Please Connect:Twitter.com/davidalston

Linkedin.com/in/[email protected]

www.radian6.com

http://www.radian6.com/

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