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Marketing Blunders to Avoid, by Jeff Yang of eWebMarketing - one of the earliest e-marketing agencies in Sydney Part of the Skillsapien Business Insights Master Class series
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Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase• CONTENT Marketing now drives 49% of traffic to
websites, SEO Link Building is 36%
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase• CONTENT Marketing now drives 49% of traffic to
websites, SEO Link Building is 36%• In Q1 of 2012, 45.9% of online shoppers researched
products IN-STORE with MOBILE devices before ultimately purchasing online
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase• CONTENT Marketing now drives 49% of traffic to
websites, SEO Link Building is 36%• In Q1 of 2012, 45.9% of online shoppers researched
products IN-STORE with MOBILE devices before ultimately purchasing online
• 27% of total time spent is on SOCIAL networking
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is CONTENT marketing
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is CONTENT marketing
• 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is CONTENT marketing
• 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions
• 84% of shoppers use SOCIAL media sites
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is CONTENT marketing
• 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions
• 84% of shoppers use SOCIAL media sites• Women aged 35 to 54 are the most active group in
MOBILE SOCIALISATION
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is CONTENT marketing
• 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions
• 84% of shoppers use SOCIAL media sites• Women aged 35 to 54 are the most active group in
MOBILE SOCIALISATION• 51.9% of marketing professionals worldwide cite VIDEO
as the type of CONTENT with the best ROI
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS
Even More BLUNDERS with Marketing
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS
• Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not
Even More BLUNDERS with Marketing
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS
• Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not
• 86% of MOBILE internet users are using their devices while watching TV
Even More BLUNDERS with Marketing
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS
• Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not
• 86% of MOBILE internet users are using their devices while watching TV
• Offline retailers believe that 42% of sales will come from ONLINE, MOBILE and SOCIAL commerce by 2016
Even More BLUNDERS with Marketing
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Know Your Score!Profit Trigger Amount Increase Amount Additional
Budget
Leads / Traffic
Conversion Rate
Number of Sales
Avg. Transaction Value
Avg. Profit Margin
Lifetime Value
Total Revenue
Total Profit
Return on Investment
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Online Profit Accelerator
www.ewebmarketing.com.au/opa/profit.html
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia
Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au
#ewebers
Jeff YangDirector of Sales and marketing
[email protected](02) 9438 5633
au.linkedin.com/in/jeffyang01
Get in Touch!