Learn Marathon Petroleum’s Top Data Management Best Practices for Incident Communication

Pat McCaffrey

ER Coordinator, Marathon Petroleum

Keith Tyndall

Product Marketing, Everbridge

• Everbridge empowers better decisions with interactive communications throughout the incident lifecycle to protect your most important assets

• The world’s recognized leader in incident notification and management solutions

• Everbridge helps more than 30 million people communicate in a crisis and connect on a daily

About Everbridge

communicate in a crisis and connect on a daily basis.

• The company’s notification platform is backed by an elastic infrastructure model that delivers near infinite scale, advanced mobile connectivity, and real-time reporting and analytics.

• More than 1,000 organizations in over 100 countries rely on Everbridge for their emergency needs

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Agenda

Part 1: Presentation

• Learn Marathon Petroleum’s notification process best

practices

• Identify new opportunities to utilize your notification system

•

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• Optimize the ROI on your notification system deployment

Part 2: Q&A

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Emergency NotificationPat McCaffrey

Emergency Coordinator

Overview

� Notification history

� Justifying the need

� Heirarchy

� Future application

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� Future application

Notification History

� In The Beginning there was the phone tree

– Banging rocks together, smoke signals and pony express just as

effective

– Slow and labor intensive

– Did not meet the intent of regulatory requirements

� Then there were pagers

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� Then there were pagers

– Initial pagers were numeric, but 911 was well understood

– AlphaMate paging was awkward

– Nationwide and Local service do not have full coverage

Notification History, cont

� Multi-device paging is good

– With better technology character limits aren’t an issue

– Multi-pathways give assurances during regional outages

� Reports drive accountability

– Effectiveness of Paging system

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– Effectiveness of Paging system

– No more, “I didn’t get my page”

Meeting Marathon’s needs

� Top level responders are based and travel nationwide

� Minutes count when battling refinery fires

� Hurricanes and Pandemics drove new BC needs

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� Paging must be done as simply as possible

Everbridge meets the need

� Everbridge

– Simpler interface with QuickLaunch – 4 intuitive steps

– Unique page to unique group easily accomplished

– Great acceptance by group leaders

– Client base is growing

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– Client base is growing

Current usage

� Most Critical – Calling out internal fire departments; minutes count; best practice

– Initial page

– Follow-up page or two

– All clear

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� Degree of damage is directly related to ROI

Current usage, cont

� ROI for Marathon

– Previous non response rate of 30 – 50%

� Those who did not receive the page

– With Everbridge, the non response rate is now 10 – 30%

� Those who did not receive the notifications have legitimate reasons, such as vacation, sickness, etc.

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� Notification of Incident Teams

– Management, community monitoring, medical, security, operations……

Current usage, cont

� Maintaining notification during regional power outages

– Texting almost always works

– Cell towers start dieing ~ 36hrs

– Out of area backups can send pages

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� Internal humanitarian feedback

– Supplement to Web based Pier system

– Head counts

– Basic necessity determination

Hierarchy, Marathon’s Approach

� CERT owns the system (master Org)

– Business Unit (BU) determines their needs

– Corporate does the setup and site training

– BU maintains contact information

– BU administrator is site owner (sub-Org)

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– BU administrator is site owner (sub-Org)

– Corporate does higher level support

� Our Philosophy: This is an emergency notification system

Wide Usage of System

Marathon CERT

Refinery 1 Refinery 2 Refinery 3 Marine

Transportation Retail Pipelines IT

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Transportation Retail Pipelines IT

Refinery 4

potential add

Headquarter

Office Complex

9 BC Groups

Future Usage

� Reverse 911

– Community notification

� Hazard weather alerts

– Incoming conditions – lightning, high winds

– Office status open or closed – flooding, severe snow

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– Office status open or closed – flooding, severe snow

– Maintenance condition – ice and snow

� Hazardous condition alerts

– Security conditions

– HazMat situation

Managing Data

� Response teams are best managed manually. Org leaders know who comes in and out.

� Lead administrator reports on accountability

� HQ office complex is working on an automated dump from SAP

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from SAP

� Adopted the use of Super group leaders for BC groups

The Office is Closed Today

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Keith TyndallProduct Marketing, EverbridgeProduct Marketing, Everbridge

Aligning Your Data with Everbridge

Everbridge’s Organizational Hierarchy

� Align member data to match current business structure

� Manage members based on your team’s � Manage members based on your team’s communication needs

� Improve message effectiveness with tailoredmessages to specific groups

Data Management with Everbridge

• Communicate from anywhere, under any circumstances or conditions

• Low-bandwidth optimized to ensure reliability in adverse conditions

• Native application designed for specific mobile platforms

Advanced Connectivity for a Mobile World

Contact Information

Pat McCaffreypsmccaffrey@marathonpetroleum.com

Keith Tyndall

Everbridge Resources

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White papers, case studies and more

www.everbridge.com/resources

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@everbridge

facebook.com/everbridgeinc

Keith TyndallKeith.tyndall@everbridge.com

Thank you for joining us today!

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Item Number (Schedule II): 26.3Activity Group: A1 Point for each webinar