Entrepreneurship 101: Managing Intellectual Property with Arshia Tabrizi

  • View
    2.090

  • Download
    1

Embed Size (px)

Transcript

  1. 1. INTELLECTUAL PROPERTY (IP)FOR TECH START-UPSMARS DISCOVERY DISTRICT ENTREPRENEURSHIP 101 WEDNESDAY JANUARY 26, 2011 ARSHIA TABRIZIB.A.SC. COMPUTER ENGINEERING (HON) (UOFT) JURIS DOCTOR (LAW) (UOFT) MEMBER OF ONTARIO & CALIFORNIA BARSWWW.TABRIZILAW.COM ARSHIA@TABRIZILAW.COM
  2. 2. Tabrizi Law Office PC Start-up/technology law for over 12 years Full-service start-up practice since 2002 Incorporation, Financing, IP, Trademark, Licensing, Web Strategic Advisors/Partners with Clients Client list NeXJ Systems (founded by William Tatham, previouslyfounder of Janna Systems, acquired by Siebel for $1.7 b.) RedFlagDeals.com (acquired by YPG in March 2010) WedSnap Inc. (acquired by The Knot Inc. in Feb 2009) CognoVision (MaRS client, recently acquired by Intel) 6N Silicon Inc. (MaRS client, acquired by Calisolar Inc.)Copyright 2008-2011 Tabrizi Law Office PC
  3. 3. Business of Innovation What is a start-up? Business of innovation What makes a start-up? Intangible assets Invention Brand Software Know-howCopyright 2008-2011 Tabrizi Law Office PC
  4. 4. What is IP? IP protects intangible assets IP gives competitive advantage Keeps competitors outside market IP is intellectual property Your intangible piece of real estate IP is a business tool Service of business objectives IP is not just about patentsCopyright 2008-2011 Tabrizi Law Office PC
  5. 5. IP #1 Trade Secrets What is a Trade Secret? Information of value Protected via secrecy Types of information Source code Algorithm Chemical process Business plan Customer list Pricing listCopyright 2008-2011 Tabrizi Law Office PC
  6. 6. Trade Secrets Tip #1 Non-disclosure agreements (NDA) Agreement to treat information in confidence Disclosure to: Potential hire Potential customer Potential partner Potential investor Mutual versus one-way NDA Read them!Copyright 2008-2011 Tabrizi Law Office PC
  7. 7. IP #1 Trade Secrets 8PROS CONSCompetitors in the dark WikiLeaksUnlimited protection period Reverse engineeringPatent Copyright 2008-2011 Tabrizi Law Office PC
  8. 8. IP #2 - Patents What is a Patent? Invention New (not prior art) Not Obvious (e.g. car with 5 wheels) Utility (commercial application) Why get a Patent? 20-year monopoly Exclusive marketCopyright 2008-2011 Tabrizi Law Office PC
  9. 9. IP #2 - Patents How do I get a Patent? Patent registry search Do yourself, hire someone Draft and file application Description Claims (Scope of Invention) Previous Publication 1-year grace period Rights on registration ~ 3-5 years to registrationCopyright 2008-2011 Tabrizi Law Office PC
  10. 10. Patents Tip #2 Patents are business tools Offensive strategy Litigation License-out Biotech, IBM, RIM Patent trolls Other strategy Cold war (defensive) Start-up Venture capital Competitors outCopyright 2008-2011 Tabrizi Law Office PC
  11. 11. IP #2 - Patents12PROSCONS20-year monopolyTell the worldNo good guy defense Costs: file ($3-15k),registration ($25k),enforcement (?)Internal resourcesCopyright 2008-2011 Tabrizi Law OfficePC
  12. 12. IP #3 - Copyright What is Copyright? Right to copy Other rights (perform, display) Automatic on creation Content (website, music, text) Software (firmware) Documentation, drawings, designs Exclude competitors Prevent copying of your creation License your creationCopyright 2008-2011 Tabrizi Law Office PC
  13. 13. Copyright Tip #3 Copyright assignment Authors own original copyright Written assignment required Employment contracts Consulting contractsCopyright 2008-2011 Tabrizi Law Office PC
  14. 14. IP #3 - Copyright 15PROS CONSCheapDoes not protect ideaAutomaticOnly against copycats Enforcing (P2P) Copyright 2008-2011 Tabrizi Law Office PC
  15. 15. IP #4 - Trademarks What is a Trademark? Word Company name, product name Logo Nike,Windows, Apple Registration $1-2kper mark, 318 months Market (country) analysis Why Get a Trademark? Stop copying Stop confusing marksCopyright 2008-2011 Tabrizi Law Office PC
  16. 16. Trademarks Tip #4 Trademarks must be used Registration not enough Use it or lose it Useit Document itCopyright 2008-2011 Tabrizi Law Office PC
  17. 17. Thank You Tabrizi Law Office P.C. www.tabrizilaw.com arshia_tabrizi arshia@tabrizilaw.com 416.510.2600 x.306Copyright 2008-2011 Tabrizi Law Office PC

Recommended

View more >