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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe. The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.
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6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
Christine Hermann
CSR Communication Director,
Orange
Engaging web influencers to nourish our CSR
communication strategy and get crowdsourced
ideas for a better telco industry
commitment changes with Orange
fair economy
broadband smart city
local development
energy
responsibility
mobility
accessibility
quality service
connected territory
simplicity
diversity
customers digital
education
employees privacy
personnal data
ethics dialogue women & men
social model
children
radio waves
integration
remote healthcare
recycling eco- design
digital coach
health
CO2 responsible marketing
sustainable innovation
discover all the Orange’s
CSR on orange.com/CSR
orange.com / CSR
11
www.hello-mobo.com a refreshing communication for Orange *
* golden award at the W3 Awards 2012 – category « Charitable Organizations / Non-profit »
so what?
need to re-shape our CSR communications
from a many-sided CSR
communication approach with
poor acknowledgement
to a unique CSR theme
to enhance Orange’s Image
more than 10 internal workshops to co-create the shared CSR story
blogers meeting
lively and committed contributions, a shared report to act a first promissing meeting…
CSR story
because our business stimulates others
because exchange and trust nurture cultural, social and economic wealth
because we promote environmental, societal and sustainable balance
because we must create the conditions for future prosperity
Orange acts for the development of each and every one of us, individuals, countries and communities
6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
