energy efficiency Rexel survey

General Consumers and Energy Efficiency

Report redacted by:

Jean-Daniel Lévy, Head of the Public Opinion Department

Gaspard Lancrey-Javal, Research Executive at the Public Opinion Department

Jamie Bettison, Research Executive at NetObserver09/2011 1© Harris Interactive

Methodology

• A quantitative online survey conducted by means of the Harris Interactive access panel among a representative sample of the national 18+ population in each of the 4 countries : France, UK, Germany, USA. 4,000 interviews total (1,000 in each country)

• Field work conducted between 9-19 July 2011

• The representativeness of the samples was ensured using the quota method along with an adjustment of data

• Sample :

- After weighting of the data, the sample was representative of the national 18+ population in each country based on the following criteria :

• Sex

• Age

• Level of occupation

© Harris Interactive 2

Reputation, Definition and Relevance

3© Harris Interactive

The purpose of energy efficiency is to reduce energy consumption without sacrificing service, therebylowering the environmental, economic and social costs associated with energy generation, distribution andconsumption. Would you say the issue of energy efficiency is very important, somewhat important, not veryimportant or not at all important?

47%

62%

60%

63%

45%

32%

36%

32%

5%

4%

3%

3%

2%

1%

1%

1%

1%

1%

1%

France

United Kingdom

Germany

United States

Very important Somewhat important Not very important

Not at all important NA

92%

94%

86%

95%

7%

5%

4%

4%

4

Importance Attributed to Energy Efficiency

How much do you personally pay attention to your energy consumption: very much, somewhat, not verymuch or not at all?

26%

37%

27%

37%

62%

50%

60%

52%

10%

10%

12%

8%

2%

3%

1%

3%

France

United Kingdom

Germany

United States

Very much Somewhat Not very much Not at all NA

88%

87%

87%

89%

12%

13%

13%

11%

5

Attention Paid to One’s Own Energy Consumption

Summary Chart: Evaluating Various Reasons to Promote Energy Effiency

Do you believe the following reasons for encouraging energy efficiency are very good, somewhat good, somewhatbad or very bad?

67%

66%

52%

51%

43%

37%

37%

26%

62%

73%

49%

52%

31%

46%

38%

21%

57%

53%

54%

56%

46%

44%

44%

31%

58%

75%

42%

55%

44%

53%

41%

27%

Environmental protection

A desire to reduce your expenses

An opportunity to use renewable energies

A feeling of responsibility towards future generations

Job creation

Ensuring energy security

The technological advances it generates

Following regulations and standards

France United Kingdom Germany United States

% Very good reason

6

Below are some of the measures in your country designed to encourage energy efficiency. Have you heard ofthem?

Energy Efficency-Encouraging Measures Recognition in France

France

74%

45%

41%

14%

34%

31%

12%

21%

28%

The ban on incandescent lightbulbs

The Eco-Zero Interest Loan

The new Low Energy Construction Standard (BBC)

Yes and I know it well Yes, but I don't really understand it No

88%

79%

72%

7


Energy Efficency-Encouraging Measures Recognition in the United Kingdom

United Kingdom

54%

33%

10%

13%

21%

32%

34%

19%

25%

35%

56%

68%

The ban on incandescent light bulbs

The roll out of smart metering to all homes by the end of 2018

Carbon Trust Loans

The feed in tariffs for PV


75%

65%

44%

32%

8


Energy Efficency-Encouraging Measures Recognition in Germany

Germany

51%

42%

33%

38%

23%

21%

26%

31%

38%

27%

26%

24%

23%

27%

29%

35%

51%

55%

Sparten (z.B. Photovoltaik)

EnEV (Energieausweis nach Energieeinsparverordnung)

EEG (Erneuerbare Energie Gesetz)

KfW (Kreditanstalt für Wiederaufbau)

Versicherungen

Banks (z.B. Deutsche Bank)


77%

73%

71%

65%

49%

45%

9


Energy Efficency-Encouraging Measures Recognition in the United States

United States

69%

54%

46%

24%

34%

29%

7%

12%

25%

Energy Star Appliances and purchase rebates

US Federal and State Government Tax Incentives related to Home insulation,

heaters and air conditioning systems, and Renewable Energy generation devices

The upcoming ban on incandescent light bulbs

Yes and I know it well

Yes, but I don't really understand it

No

88%

93%

75%

10

The Stakeholders of Energy Efficiency


For each of the stakeholders below, say whether you think they have a very important role to play in encouraging energy efficiency, somewhat important, not very important or not at all important.

91%

88%

88%

88%

87%

86%

86%

93%

93%

93%

91%

91%

89%

89%

93%

90%

89%

87%

84%

90%

89%

86%

93%

91%

90%

76%

78%

89%

85%

71%

Consumers, i.e. individuals

Energy producers and distributors

Electrical equipment manufacturers

The State

Das Land (Germany) / The State (USA)

Architects/Developers

Corporations

Local authorities


% Important

12

The Stakeholders of Energy Efficiency: Summary Chart (1/2)

For each of the stakeholders below, say whether you think they have a very important role to play in encouraging energy efficiency, somewhat important, not very important or not at all important.

83%

83%

81%

79%

79%

70%

67%

62%

89%

86%

82%

80%

83%

79%

74%

73%

75%

80%

83%

81%

65%

57%

71%

68%

85%

81%

76%

74%

73%

60%

54%

Electrical equipment distributors

Installers & electricians

Consumer advocacy associations

Europe

Specialised big box stores (i.e. DIY, home decorating, etc.)

General big box stores

NGOs

The United Nations


% Important

13

The Stakeholders of Energy Efficiency: Summary Chart (2/2)

Methods of Encouraging Electrical Efficiency


Summary Chart: Energy Saving Habits

We are now going to talk more specifically about electrical efficiency in your home and all the ways you can use less electricity throughout your day. For each of the following methods, say whether you already do it, would be willing to do it or would not be willing to do it.

80%

78%

72%

70%

66%

61%

57%

48%

81%

65%

31%

66%

70%

69%

55%

43%

71%

79%

77%

83%

70%

66%

62%

71%

69%

52%

64%

61%

56%

71%

33%

38%

Buy low-consumption light bulbs

Fill the washing machine to the top before starting the wash cycle

Use power strips with an off switch

Cover a pot of water so it boils faster

Shut off your devices (TV, computer, etc.) instead of putting them on stand-by power

Lower the heat (or lower cooling) by one degree in my home

Regularly defrost your freezer and refrigerator

Shut off the stove and oven a few minutes before the food is finished cooking


15

% Already does it

For each of the following investments, say whether you have already done it, would be willing to do it or would not be willing to do it.

88%

83%

58%

55%

53%

92%

90%

78%

56%

67%

93%

71%

44%

33%

56%

90%

83%

68%

63%

68%

Buy low-energy household appliances

Install double-paned windows

Install a system that alerts you to unusual consumption levels

Install an environmentally-friendly ventilation system (controlled mechanical ventilation, or CMV, etc.)

Install sensors that shut off lights when there is no movement in the room


% has already done it / is willing to do it

16

Summary Chart: Energy Saving Investments (1/2)

For each of the following investments, say whether you have already done it, would be willing to do it or would not be willing to do it.

44%

42%

40%

32%

22%

70%

73%

72%

63%

43%

45%

46%

51%

44%

27%

72%

75%

60%

59%

46%

Install an environmentally-friendly hot water system (solar water heater, etc.)

Install an environmentally-friendly heating system (heat pump, etc.)

Install a system with a simple interface that monitors and controls household appliances (home automation)

Install photovoltaic solar panels

Install a residential wind turbine / windmill


17

Summary Chart: Energy Saving Investments (2/2)

% has already done it / is willing to do it

Obstacles and Drivers


What are the main obstacles stopping you from saving energy and increasing the efficiency of your energyconsumption? (you may choose three answers)

Summary Chart : Obstacles in Saving Energy (1/2)

45%

42%

30%

26%

19%

14%

11%

50%

45%

8%

38%

8%

12%

13%

43%

30%

20%

22%

26%

9%

12%

54%

29%

5%

33%

6%

6%

11%

Products (LEDs, occupancy sensors, dimmers etc.) are too expensive regardless of their energy savings

Not many financial subsidies

A lack of political will

A lack of information on prices and products

Your belief there are no technological solutions that are truly effective

It is difficult to choose a service provider

Not knowing what the short-term benefits would be

France

United Kingdom

Germany

United States

19

What are the main obstacles stopping you from saving energy and increasing the efficiency of your energyconsumption? (you may choose three answers)

Summary Chart : Obstacles in Saving Energy (2/2)

10%

9%

9%

7%

14%

2%

15%

10%

8%

7%

16%

2%

7%

10%

17%

8%

13%

3%

13%

5%

9%

6%

25%

2%

Not knowing who to talk to

A feeling that one individual cannot make a difference

Habits you have that you cannot manage to change

A fear of technology that is too complicated

Other

NA

France

United Kingdom

Germany

United States

20

What are the main things that encourage you or would encourage you to save energy and increase theefficiency of your energy consumption? (you may choose two answers)

38%

34%

33%

30%

20%

10%

8%

8%

2%

37%

38%

36%

18%

26%

9%

10%

6%

3%

30%

31%

34%

41%

21%

6%

7%

7%

2%

36%

38%

35%

16%

23%

7%

10%

4%

6%

Financial subsidies in the form of tax credits

Being able to easily measure how much you are saving

Other kinds of financial subsidies (tax breaks, etc.)

Technologies that look nice and are easy to use

Financial subsidies in the form of interest-free eco-loans

National or local awareness campaigns with information on energy-saving habits

A specialist coming to my home to advise me

Stricter legislation

NA

France

United Kingdom

Germany

United States

21

Summary Chart: Motivations for becoming Energy Efficient

Expectations


What are the most important topics you would like to receive information about? (you may choose two answers)

27%

27%

23%

23%

20%

16%

10%

6%

1%

12%

2%

35%

24%

24%

18%

5%

31%

9%

4%

2%

15%

1%

31%

16%

28%

26%

6%

10%

14%

8%

1%

17%

1%

23%

26%

21%

20%

3%

32%

10%

5%

3%

18%

1%

Financial subsidies/current legislation

Small gestures you can make every day

Measuring my electricity consumption

Technological innovations (renewable energies, lighting, heating)

Depreciation timeframe for equipment

What work needs to be done in the home to make it energy-efficient

Diagnostic tests to perform

Understanding the labels on household appliances

Other

None

NA

France

United Kingdom

Germany

United States

23

Summary Chart: Most Important Topics to Receive Information about

And would you personally be willing to make any additional efforts to save energy?

76%

69%

61%

18%

82%

72%

71%

31%

80%

72%

70%

32%

75%

78%

52%

34%

Time-related efforts, as in spending more time doing some tasks and adopting certain time-consuming habits like shutting off all the power

strips in the house every night, etc.

Efforts to invest in equipment that costs more, but pays for itself in the short or medium terms

Efforts to give up certain habits or ‘convenience’ appliances, such as not using a clothes dryer, taking colder showers, limiting the number of

electronic devices, etc.

Budget-related efforts, as in paying more for energy


% Willing

24

Summary Chart : Acceptable Efforts to Save Energy

Business

energy efficiency Rexel survey