Empowering Camp Moxie teens to establish and manage their social reputation

© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction

BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE

Susan Emerick

Manager, Enterprise Social Strategy & Programs

IBM CHQ Digital Strategy & Development


Hello …. A bit about me

Susan Emerick

Manager, Enterprise Social Strategy & Programs


Views shared in the presentation on my own and do not reflect those of my employer


What you’ll learn

Importance of establishing your personal brand

What is a personal brand?

Why is it important?

What benefits will you achieve from establishing and enhancing your personal brand?

Recommendations on how to get started


Social Media plays 3 key roles in young people’s lives

News

Schedules

Searching for information

Learning

Games

Videos

Music

Instant messaging

Photo galleries

Discussion boards

Blogs

Resources

EntertainmentSocial

Environment


Very useful for young people

•You can express yourself on the Internet.

•You can influence things on the Internet.

•You can talk about their feelings anonymously.

•There is always company for gaming and chatting.

•You can find useful information on the Internet.

•The Internet connects people.


Did you know that every interaction you have can be tracked and analyzed?

To post, or not to post?

45% of online teens in the United States don’t consider whether a posted picture might reflect badly upon them in the future.

67% of online 17-year-olds – who are likely to be preparing for or in the midst of college and job applications – say they have withheld content that might damage their reputations.

Pew Research Center, 2011


www.womenworking.com


THINK! … Before you speak

T – is it true?

H – is it helpful?

I – is it inspiring?

N – is it necessary?

K – is it kind?


So what does all this mean for your personal brand?

Have you ever heard of the saying “Your reputation proceeds you”?

Your brand = your on-line persona

It’s shaped by every interaction you make online

It creates an overall impression about you credentials & personal style

Branding yourself is a fantastic way to put your best face consistently forward and market yourself toward potential employers

Think of it as your elevator pitch


What’s in your word cloud? What does is tell others about you?

� Whatever you post on line is who you become to others

� Content you share is key to communicating who you are and your interests, experience, expertise

� These can be related to topic, passion or purpose


Tips to brand yourself online

�Be yourself, there’s only one YOU!

�Be true & consistent with your personal brand

�Share and demonstrate your knowledge, expertise, passion or purpose as much as possible

�Help others in your network

�Add Value

�Give people a reason to talk about you in a positive way that also matches your personal brand


Consider the company you keep

Define your network carefully

Likeminded individuals that share your common interest

• Students, Teachers

• Group Members

• Recruiters, Hiring managers

• Industry Leaders, Other Professional Colleagues


Data analytics allow for relationship eco-system mapping


Plan where to engage in digital conversations

Keep in mind that where you interact online also conveys messages about you

Stick to the websites and communities that will help most in reaching your goals.

� Search for groups and communities to join

� Identify who is contributing to the conversation

� Connect and grow your digital network

with like minding individuals


Sharing Messages Across Multiple

Digital Channels

(Effect: One to Many)

Social messages extend your reach

� Speed of engagement is very fast

� Messages can be searched and used when needed

� Digital dialogue can be discovered when needed

� Increasing your chances of facilitated serendipity


Rules of the road

Whatever you post on line is who you become to others

No

Copyright

Infringement

Respect

your

Audience

Add Value

pick a

Identify Yourself

No Delete

Button on

Internet


Share content that provides value & engages people

4 Steps to Building Relationships

EngageEngage

Manage

FeedbackManage

Feedback

Listen

ActivelyListen

Actively

Add

ValueAdd

Value


You’re EMPOWERED!

■ What does your online reputation offer?

■ What would influence others to reach out and build trust?

■ How can you make yourself available?


Here are some examples of how I’ve built my reputation ….


Branding yourself is a fantastic way to put your

best face consistently forward

© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction21

For professionals, completing a LinkedIn profile is a good way to establish and manage your online professional reputation

Profile Picture:

Personalize your profile by

adding a business-appropriate

image of yourself. Using the

same picture across social

platforms will make it easy

for others to identify and

connect with you.

Summary:

Describe what you do and

how you can help others, or

what you do as an outcome

(By default it’s your last

position)

Connections:

Build you network of

connections, by inviting clients,

colleagues, those whom you

have met and trust

Recommendations:

Ask for recommendations

from clients as well as from

colleagues. Client ones are

stronger and will help

demonstrate to potential new

ones where you have added

value to others

© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction22

Authoring a blog is a great way to share your knowledge & help others

www.susanemerick.com


Anything is possible!

Share your passion

Share your knowledge

Help others

Volunteer

YOU are in control

Start Now!


Inspiring women leaders are everywhere …

Will you become one?

My inspiration ….

“In a social enterprise, your value is established not

by how much knowledge you amass, but by how

much knowledge you impart on others.”

~ Ginni Rometty, CEO IBM


Thank you!

Questions? Contact me

Twitter: @sfemerick

LinkedIn: www.linkedin.com/in/sfemerick

Blog: www.susanemerick.com

Susan EmerickManager, Enterprise Social Strategy & Programs


Views shared in the presentation on my own and do not reflect those of my employer


In partnership with Institute for Learning & Performance Improvement, College of Education at

Wayne State University http://coe.wayne.edu/ I’m volunteering my time and expertise as part

of IBM’s Corporate Citizen Initiative http://www.ibm.com/ibm/responsibility/initiatives/

This presentation was prepared for Camp Moxie http://www.campmoxiegirls.org/ a leadership

adventure for girls who want to make a difference in their world! At camp, girls explore their

interests and talents, build confidence, and strengthen leadership skills. They make lasting

personal friendships while cultivating valuable professional relationships. Girls will develop

leadership skills by participating in exciting, interactive, hands-on workshops and activities

facilitated by local women leaders in business, philanthropy, and elected office.

This talk is intended to stimulate their understanding & interest social entrepreneurism,

personal reputation management and social media analytics. Campers will learn about visual

rendering of data, how it can increase knowledge and communication. They’ll be provided the

opportunity to analyze basic social network structures and understand their implications. As

well as explore the complexity and reach of digital communications, while recognizing how to

apply social media to increase awareness of issues relevant to their lives.

Business

Empowering Camp Moxie teens to establish and manage their social reputation