RADIO TUK TUKAUTO ON CALL

(24 X 7) GURGAON

THE NEED

The main key behind launching this service is non availability of safe & reasonable transport to pick from

doorstep for local user in gurgaon. People in Gurgaon face problems when travelling

by ordinary transport:1. Have to bargain on rates.

2.Faulty billing (without / tampered meter).

3.Unreliable drivers.4.Refusal of service.5.Safety concerns.

 Need: A safe, reliable, hassle-free, easy-to-access and affordable transport service

for local gurgaon users.

BUSINESS MODEL

1. The company owns the vehicle & drivers has to pay daily subscription fees in lieu of the vehicle.

2. The driver has to follow the rules & regulation abide by the company.

3. The driver has to provide quality service to the clients.

4. The company awards the drivers performing best.

CURRENT SCALE

The company currently owns a fleet of 100 hi-tech tuk tuks

fitted with GPS, panic button,

mobile charger and auto fuel cut-off system.

FUTURE VISION FOR SCALING UP

The company plans to expand the business to other

cities.

ENVIRONMENTAL AND SOCIAL BENEFITS OF OUR SERVICE

The Radio Tuk Tuk was greeted by the gurgaon population for

starting this service as it is first service launched in the city

which was lacking up of such basic need .

OUR PROPOSAL

We have launched Radio Tuk Tuk (Auto On Call) service in Gurgaon, Haryana, India

with the following features:1. Availability: Initially in one city with a

fleet of 100 vehicles and then to expand to other cities.

2.Convenience: Book through Website, SMS, Phone-call.

3.Price: Rate at par cheaper than ordinary taxi/auto rate.

4.Reliable Billing: Tamper-proof meters, point to point billing.

5.Safety & Security: Trained drivers, Safety devices, Panic Buttons, fuel cut & regular

monitoring from base station via GPS.6.Enhanced Customer Experience:

Delighting the customer.

CUSTOMER SEGMENT

Our Customers Segment – Common Man, middle

class & upper class customers are availing the

facility on regular uses. Our Customers – Any

Person needs to go railway station, bus station, Metro

stations or anywhere within city limits.

THE COMPETITION

Existing Radio Cabs:Refusal by radio taxis for short distance.On ground level, we are serving the last

milestone.Competition

Ordinary Auto Rickshaw :1. More safety and security

2. Ease of booking3. Pick up from your address

4. Transparency and uniformity of billing (Point to Point charges)

Car Rental Services:Less charges than car rental service provider

(which charge garage to garage)More safety and security

Faster response time as compared to car rental services

Transparency and uniformity of billing

MARKET & INDUSTRY

Market: People in Gurgaon who want to avail taxi services

locally but have been refused by service providers.

Industry: The Radio Auto Rickshaw industry is currently

in an ascent stage and has presence in a few of the cities

in India.

SULABH MEHRA (FOUNDER OF RADIO

TUK TUK) VIEWS

“Inability of taxis and autos to provide service for local commuting at door step.

Radio Tuk Tuk is a common man’s radio cab”-Sulabh Mehra (Head Operations,

Radio Tuk Tuk)

RadioTukTuk.flv

TARGETS

1. Initial Target Segment : Lower segment & Middle Class

customers.2.Growth:With the economy on the upswing, this segment is increasingly demanding auto

services that are easily available, are hassle-free, have reliable

metering and are safe.3. Target: To meet the current

demand.

CRITICAL SUCCESS FACTORS

High utilization rate of the fleetAbility to increase revenue

from auto servicesAbility to increase revenue

from advertisementsAbility to drive down

operational costs by leveraging technology 

Ability to expand rapidly to other cities

CHALLENGES AND BARRIERS

State policies for radio auto rickshaws could be a hindrance to expansion plans

(We are trying to serve the gurgaon population till airports & railway station in

delhi).

Adequate funding is required for expansion plans.

Managing the drivers attitude/discipline through training is crucial for growth

Ability to manage legal issues in case of accidents is vital.

THANKS