23. Personalized emails improveclick-through rates by 14%.Source: The Aberdeen Group
24. 4 Nurture Your Leads
25. Top of the funnel Middle of the Funnel Bottom of the Funnel The decision process
26. Nurtured leads have a23% shorter sales cycle. Source: Market2Lead
27. 7 Tips to Increase Your5 Ways to Increase1. Lead Generation ebookYour Return onInvestment Live Webinar on Free ROI Assessment2. Improving ConversionRates Report3. Demo of Contacts/EMDemo Of Analytics
28. 5 Measure Emails Impact
29. 83% of email marketers arenot analyzing or reportingtheir email metrics.Source: Marketing Sherpa
30. Measure your email performance.
31. Measure your email performance.
32. Focus on the metrics that matter to you.
33. Get a full-funnel picture.
34. Testing brings consistent, immediate results.
35. A/B testing with HubSpots email tool45
36. Dont obsess over subject lines.
37. Test everything, test often.
38. HOMEWORK.(WE PROMISE ITS MORE FUN THAN CALCULUS.)
39. 1. START A TRIAL.2. GO TO THE EMAIL TOOL.3. BUILD AN EMAIL AND ADD PERSONALIZATION TAGS.4. TRY DIFFERENT TEMPLATES AND STYLES.5. SEND A TEST EMAIL TO SEE HOW IT LOOKS.49
40. Discuss With a HubSpot ExpertContacts DatabaseTargeted Lists Nurturing WorkflowsEmails#HubSpotEmail