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This presentation discusses common mistakes people make when starting an eCommerce site and integrating it with their back-end inventory and accounting ERP software.
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www.BlueLinkERP.com
Who we are?
Samantha HornbyMarketing Coordinator
David SilvaMarketing Manager
www.BlueLinkERP.com
Poll• How many people here work for or own a start-up?• How many companies here use a 3rd party
warehouse?• How many years have you been involved with
eCommerce?– 1 or less– 2 or 3– 4 or more
www.BlueLinkERP.com
“My current order volume is manageable, why do I need to worry about integrating my
backend system?”
• Increased order volume requires an appropriate back-end system with proper integration
• A realistic timeline for getting a new system is not overnight
• Realistic timeline = 3 months for backend implementation + time searching
www.BlueLinkERP.com
“I just need order information pulled down from my eCommerce store”
• Orders• Credit card
authorization• Customer information:
Shipping address, billing info etc.
• Inventory availability• Order status• Pricing• Product information:
descriptions, images, attributes
Other Important Information:
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“I can just pass info to my 3rd party warehouse, right?”
3PLWarehouse Back-end Inventory & Accounting System
Front-end eCommerce
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Summary
• Be proactive in finding an appropriate system• There’s more to integration than just order
info• Your backend system should be the
foundation of eCommerce integration– ERP is the relationship– eCommerce is the sex
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Problems With NO Integration
• Selling an item that you don’t have in stock– Now you have to call the customer and explain the
situation• Delay in received product being reflected on the site– Now you have lost sales because they are still “out of
stock”• Manually update product information – pricing, descriptions
etc.• Maintaining customer information
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Questions?
• Any other integration issues that we haven’t discussed today?
• What major changes have seen with eCommerce integration in the last several years?
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Thank You!
Blue Link Associates www.BlueLinkERP.com
905-660-0599 [email protected]
@BlueLinkERP
