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100%Open 2015 Innovation Accelerator Echo Workshop 19/5/15 Thursday, May 26, 2022 1

Echo Open Innovation Masterclass 19th May 2015

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Page 1: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

Innovation AcceleratorEcho Workshop 19/5/15

April 15, 2023 1

Page 2: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015April 15, 2023 2Workshop Behaviours

Page 3: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015April 15, 2023 3Workshop Behaviours

Page 4: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015April 15, 2023 4Workshop Behaviours

Page 5: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015April 15, 2023 5Workshop Behaviours

Page 6: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015April 15, 2023 6Chatham House Rule

Participants are advised not to share anything

confidential, and so are free to use any information

received, but neither the identity nor the affiliation

of any other participant, may be revealed.

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Page 7: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 7100%Open 2015

Before we continue…

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Questions or Clarifications?

Page 8: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 8100%Open 2015

Introductions

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Constellations

Page 9: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 9© 100%Open 2015The Birthday Paradox

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What are the chances that two people in

this room share the same birthday?

Page 10: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 10100%Open 2015

Birthday Paradox

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The probability of 2 people sharing the

same birthday is over 50% with just 23

people in a group, and 99% in a group

of just 57 people.

Page 11: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 200915/04/2023 11

3 minute JV

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“A new idea is nothing more

or less than the combination

of old elements.”

James Webb Young

Page 12: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

3 Minute Joint Venture

1. Turn to somebody you don’t know.

2. Introduce yourselves to each other.

3. Find something you could do together.

4. Give your joint venture a name.

Page 13: Echo Open Innovation Masterclass 19th May 2015

3 Minute JV

Page 14: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 2015Give > Get

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1415/04/2023

“Connect on your similarities, and benefit

from your differences.” Valdis Krebs

Page 15: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 15© 100%Open 2012Defining Innovation

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Innovation is… ?

Page 16: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 2010

Defining Innovation

Innovation =

a. ideas + impact

b. problem x solution x execution

c. the successful exploitation of new ideas

d. the design, invention, development and/or implementation of new or altered products, services, processes, systems, organizational structures, or business models for the purpose of creating new value for customers and financial returns for the firm

e. not an end in itself but a byproduct of productive and engaged networks Click icon to add picture

15/04/2023 16

Page 17: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 17© 100%Open 2015Open Innovation is…

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Innovating with partners

by sharing the risks

and the rewards.

Page 18: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 201515 April 2023 18100%Open Innovation Process

BARCLAYS

Co-created a new open innovation

strategy that was approved by CMO and currently in process of

implementation and training.

P&G

100’s of consumer insights

identified based on analysing and coding

10,000’s social media

comments from 6 countries.

E.ON

Sourced and co-created new

£10m ideas with 5000 customers

including an E.ON electric

vehicle breakdown recovery service.

LEGO

New online platform with

500,000 customers leading to

several of the most profitable recent product

launches.

OXFAM

Flexible giving app co-created and prototyped

with Oxfam donors and

customers and now in the

process of being built.

CARLSBERG

Successfully launched

Somersby Cider reaching 20% of

the Swiss population

without traditional

media.

IDEATE

with your crowd

in response

to insights

LISTEN

& extract

insights from

consumers

FRAME

& design

focused

challenge

TEST

ideas &

design

concepts

REFINE

the best

concepts

pre-launch

LAUNCH

& evaluate

your product

or service

Page 19: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 2015Case Study – The LEGO Group

We helped LEGO create their open innovation strategy and develop an ideas platform rolled out to all employees and to an external community of 1 million people.

15/04/2023 19

Page 20: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 20100%Open 2015

2 degrees of Separation

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"There are more smart people outside

your company, than within it. It’s the

law of numbers. Be adaptive.”

Reid Hoffman

Page 21: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 21100%Open 2015

Case Study – Unilever

New Proposition Development

Global search of 250,000+ high growth companies globally and secure development of opportunities through an “Innovation

Airlock” leading to £8.5m in new partnerships.

Unilever Foundry – sourcing and vetting new ideas partners and partnersOnline Collaboration

Page 22: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

Open Innovation Principles

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April 15, 2023 22

“Nearly every problem has been solved

by someone, somewhere. The challenge

of the 21st century is to find out what

works

and scale it up.”Bill Clinton

Page 23: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 2014Case Study - Oxfam

We worked with Oxfam to train their senior leadership team in innovation and to design a new innovation toolkit an award winning internal innovation platform.

15/04/2023 23

Page 24: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 24100%Open 2015

Explore > Extract > Exploit

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“Innovation is a

U-Shaped Process.”Paul Vanags

Page 25: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 25100%Open 2015

Case Study – Interface

Interface are a $1bn carpet company driven by environmental sustainability and helped them develope a new carpet tile made

out of recycled discarded fishing nets.

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Page 26: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 26100%Open 2015

3 + 1

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1.What three things could we take from these case studies?

2.What one thing does not apply from these case studies and why?

Page 27: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

Page 28: Echo Open Innovation Masterclass 19th May 2015

1. Setting the innovation strategy – Vectors, Co-Lab Test

2. Finding unmet needs – Personas, Unmet Needs, Blueprint

3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd

4. Building prototypes – Prototyping Techniques, Prototype Evaluator

5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates

6. Making business models – Open Innovation Metrics, Business Model Canvas

Page 29: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 29100%Open 2015

100%Open Toolkit

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www.toolkit.100open.com

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April 15, 2023 30100%Open 2014

Toolkit

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1. Co-Lab Test

Page 31: Echo Open Innovation Masterclass 19th May 2015

31100%Open 2014April 15, 2023Co-lab Roles

Activators

CultivatorsInfluencersExplorers

ProducersConnectors

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April 15, 2023 32100%Open 2015

Co-Lab Roles

Explorers

You're great at:

• Being creative and inquisitive

• Original thinking & testing different concepts

• Spotting insights

But watch out:

• Can be prone to over-excitement and a lack of focus Insert cropped logo white/grey logo

Page 33: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 33100%Open 2015

Co-Lab Roles

Connectors

You're great at:

• Spotting similarities or differences

• Brokering new opportunities

• Taking interest in others

But watch out:

• Can be distracted and unaccountable

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Co-Lab Roles

Producers

You're great at:

• Understanding everyone's diverse motivations

• Navigating challenges

• Communicating with sensitivity

But watch out:

• More interested in the process than results Insert cropped logo white/grey logo

Page 35: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 35100%Open 2015

Co-Lab Roles

Activators

You're great at:

• Leading by example

• Mobilizing others

• Communicating with authority

But watch out:

• Can stifle innovation by jumping into solution mode too quickly

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Page 36: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 36100%Open 2015

Co-Lab Roles

Cultivators

You're great at:

• Empathy

• Intuition

• Inspiring others

But watch out:

• Can blend into the background and lack confidence

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Page 37: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 37100%Open 2015

Co-Lab Roles

Influencers

You're great at:

• Being creative and inquisitive

• Original thinking & testing different concepts

• Spotting insights

But watch out:

• Can be prone to over-excitement and a lack of focus Insert cropped logo white/grey logo

Page 38: Echo Open Innovation Masterclass 19th May 2015

38100%Open 2014April 15, 2023Collaborative Innovation Landscape

I n n o v a t i o n

Co

ll

ab

or

at

io

n

Ideas Implementation

1 to 1

1 to Many

Reference: 100%Open, SPM Model, Cranfield University

Page 39: Echo Open Innovation Masterclass 19th May 2015

39100%Open 2014April 15, 2023Co-Lab6 Social Collaboration Archetypes

I n n o v a t i o n

Co

ll

ab

or

at

io

n

Ideas Implementation

1 to 1

1 to Many

Activator

CultivatorInfluencers

Explorer

Connector Producer

Reference: Jankel Collaboration IQ

Page 40: Echo Open Innovation Masterclass 19th May 2015

40100%Open 2014April 15, 2023Co-Lab Test

Page 41: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 41100%Open 2015

Co-Drawing

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1. Draw one line at a time

2. No talking whilst drawing

Page 42: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

Co-Drawing

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April 15, 2023 42

1. Leave room for other people’s

contribution and interpretation.

2. Respond well to the unexpected

actions of your partner.

Page 43: Echo Open Innovation Masterclass 19th May 2015

100%Open 2014

2. Personas & Unmet Needs

April 15, 2023 43Toolkit

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Page 44: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 44100%Open 2014

Personas & Unmet Needs

1. Who are we innovating for?

2. Who are we innovating with?

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Page 45: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 45100%Open 2015

2 Degrees of Separation

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Is there anyone in particular that it

would help you to meet at

the moment?

Page 46: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 46100%Open 2014

Personas & Unmet Needs

Page 47: Echo Open Innovation Masterclass 19th May 2015

100%Open 2014

3. Innovation Airlock

April 15, 2023 47Toolkit

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Page 48: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 48100%Open 2014

Innovation Airlock

The Innovation Airlock’s job is to encourage and facilitate collaboration between two organisations by providing:

1. Insulation - For confidential information in both directions – entering into NDAs, receiving confidential information without communicating anything inappropriate or too early

2. Coaching – Helping both Challenge Holders and Innovation Partners to compellingly represent their needs and offers to each other in a common language

3. Simplicity – Reducing the administrative and logistical challenges of the many separate dialogues with other Innovation Partners

4. Process facilitation – Leading the dialogues through a defined series of steps over a defined time period towards their intended conclusion

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Page 49: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 49100%Open 2014

Innovation Airlock

Page 50: Echo Open Innovation Masterclass 19th May 2015

100%Open 2014

4. Network Builder

April 15, 2023 50Toolkit

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Page 51: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 51© 100%Open 2015Networking Not Working

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“Networking is only one letter away from

not working.”

Chris Powell

Page 52: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

10,000 hours

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April 15, 2023 52

“Networking is index linked to

productivity.”

Julia Hobsbawm

Page 53: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 53100%Open 2015

The Net Works

Page 54: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

The Dunbar Number

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April 15, 2023 54

“The number of people with whom we

can maintain stable social

relationships is no

more than 150.”

Robin Dunbar

Page 55: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 55© 100%Open 2015Your Core Network

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“Trust is the glue that holds a network

together, which at any point in time is

more powerful than

any authority”

Karen Stephenson

Page 56: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 56100%Open 2015

Your Innovation Network

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“You don’t own your

reputation. It lives and

breathes in those that

interact with you.”

Ron Burt

Page 57: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 57100%Open 2015

Physical Telephone

1. Form a line and all face in one direction

2. When someone behind you taps you on the shoulder, turn around and see what they do.

3. Watch what they do, then turn around and tap the next person on the shoulder and show them.

Objective: To send a message down the line without speakingAudience: Watch carefully what

happens and report back

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Page 58: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 2015Perception Is Reality

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5815/04/2023

“Connect on your similarities, and benefit

from your differences.”

Valdis Krebs

Page 59: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 59100%Open 2015

Network Builder Basics

1. Talk to somebody you don’t know

2. Ask questions and listen carefully

3. Find common ground that interests you both

4. Share your ideas, opinions & enthusiasm

5. Try to be helpful quickly and easily

6. Ask for help and/or introductions

7. Be clear what might be in it for them

8. Keep in touch just enough

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Page 60: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 60100%Open 2015

Using Social Media – The 5:3:2 Rule

For every 10 status updates…

• 5 should be content from others, relevant to your audience

• 3 should be content from you, relevant to your audience (and not directly selling)

• 2 should be personal, something non-work related

Source: TA MaCann from Gist.com

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Page 61: Echo Open Innovation Masterclass 19th May 2015

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2 Degrees of Separation

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Is there anyone in particular that it

would help you to meet at

the moment?

Page 62: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

100%Open NetworksApril 15, 2023 62

Page 63: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 63100%Open 2015

100%Open Union Network Members

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3i, 3M, Abercrombie & Fitch, ABTA, AgeUK, AHL Man Group, Altran, Amazon, American Express, Anglian Water, Arts and Business, ARUP, ASDA, Associated

British Foods, Asthma UK, Asus, Atkins, Avanade, Aviva, Bacardi Martini, BAE Systems, Bank of America, Barclaycard, Barclays Bank, BAT, BBC, BCS, BG Group,

Big Society Network, Boots, BP, British Gas, British Library, British Museum, Broadcom, BskyB, BT Group, Cadbury's, Cambridge University, Cambridge Wireless,

Campbells Soup, Cancer Research UK, Canon, Capital One, Catapult Venture Managers, Centrica, Charities Aid Foundation, Children's Society, Cisco Systems,

Citigroup, Clorox, Comic Relief, Coventry University, Crown Estates, Crown Packaging, Danone, Deloitte, DCLG, Design Council, Detica, Deutsche Telekom,

Diageo, Discovery Channel, Dow Corning Ltd, Dyson, E.ON, EDF Energy, England & Wales Cricket Board, Ericsson, Everything Everywhere, Faber & Faber,

Filtrona, Financial, Times, Findus Group, Finmeccanica, France Telecom, Fujitsu, GE, General Mills, Givaudan Flavours, Goodyear, Google, GroupAMA, GSK,

Haier, Herman Miller, Home Retail Group, Honeywell, HP Labs, IBM, Infineum, Infosys, Institution of Civil Engineers, Intel, Interface, Invensys, IPSO Ventures,

JWT London, Kimberly-Clark, KPMG, Kraft Foods, lastminute.com, LEGO, Lilly, Linde, Lloyds Banking Group, Logica, Lombard, London Business School, LSE,

Lufthansa, M&G Investments, Marie Curie, Marks & Spencer, MARS, MBDA, McLaren Applied Technologies, Media Trust, Mencap, Merism Capital, Merlin

Entertainments Group, Microsoft, Mind, Mobile VCE, MOD Centre for Defence Enterprise, Mozilla, MTI Partners, National Express, National Theatre, National

Trust, NATS, Natwest, NEC Europe Ltd, NESTA, Nestle, News International, NHS, Nike, Nokia, Northgate, Novartis, NSPCC, O2, Octopus Ventures, Orange,

Ordnance Survey, Organix, Oxfam, Oxford Technology, PACE, Pay Pal, Pearson, Pepsi Co, Pera, Pernod Ricard, Pfizer, Philips, Premier Foods, Prince's Trust,

Procter & Gamble, Productiv, PWC, Qinetiq, Qualcomm, Random House, Reckitt Benckiser, Rethink, Riverside, RNIB, Rolls-Royce Group, Royal Bank of Scotland

Group, Royal Mail, Royal Pharmaceutical Society, RSA, SABIC, Samsung Electronics, Save the Children, Scottish Water, Seraphim Capital, Severn Trent, Siemens,

Sony, Sport England, Swisscom, Tate & Lyle, Taylor Wimpey, Technology Strategy Board, Tesco, THT, UK Green Building Council, UKTI, UKTV, Unilever, Unipart,

United Response, United Utilities, University College London, University of Exeter, UnLtd, Virgin Group, Virgin Atlantic, Vocalink, Vodafone, Wireless Innovation,

WRVS, WWF, Zurich Insurance.

Page 64: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 64100%Open 2014

Network Builder

1. Visualise your current core innovation

network

2. Make the most of your current network

3. Identify your new open innovation

partners

4. Search, share and scan

5. Engage and keep in touch Insert cropped logo white/grey logo

Page 65: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 65100%Open 2014

Networks Builder

Page 66: Echo Open Innovation Masterclass 19th May 2015

100%Open 2015

We Are More Connected Than We Think…

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April 15, 2023 66

We are just one conversation away from

pretty much anything and everything…

Page 67: Echo Open Innovation Masterclass 19th May 2015

April 15, 2023 67100%Open 2014

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Page 68: Echo Open Innovation Masterclass 19th May 2015

© 100%Open 2012

“The future reveals itself through the

peripheral.”

J.G. Ballard

April 15, 2023 68Unlocking Opportunities

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Page 69: Echo Open Innovation Masterclass 19th May 2015

100%Open 2014

Thank You

April 15, 2023 69

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Roland Harwood

Co-Founder & Managing Partner

100%Open | Somerset House | London | WC2R 1LA | UK

Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435

Email: [email protected]

Web: www.100Open.com

Twitter: @rolandharwood @100Open