U BoxChia Lin LeeNigel GnohJin Hao Ng

Eric OngZi Yi Kok

Denise Lui Priscilla Tan

An explorative first glance of our new business and how you stand to

make money from it.

Nigel Gnoh Denise Lui Kok Zi Yi

Seeking $20k for a 20% stake

The Problem

Excessive belongings? Good business idea?

High startup Costs!

What’s the perfect solution for U?

Low Startup Costs Convenience

Big Businesses Start Small

We are calling it Box

BoxWHAT’S UP

Box, IN-BRIEF

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34

To provide a one stop solution for customers who want to experience entrepreneurship

Sell their pre-owned items in a retail locker space as well as have people to help them sell

Virtual shopping experience

Unique business model leverages on the strengths of both an online store and a physical one

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Retail locker box concept around for 10 yearsNew players still entering the market despite early adopters

Focus on differentiation on 4PsHuge market potential

Environmental Analysis

And uBox is DIFFERENT from other players!

Industry Analysis: Porter’s 5 ForcesBargaining Power of Buyers

MODERATE

Students & Professionals Students & Professionals Students & Professionals Lack of controlLack of controlLack of control

Threats from

SubstitutesLOWLOW

Competitive Prices Niche ItemsNiche Items Wider Variety Online Preview

Bargaining Power of Suppliers

LOW

Diversified ClienteleDiversified ClienteleDiversified ClienteleDiversified ClienteleDiversified ClienteleDiversified Clientele

Threat of New

EntrantsHIGHHIGH

Low BTE Low BTE Low BTE Easily Imitable Easily Imitable

Competition Rivalry

MODERATEMODERATE

Many CompetitorsMany CompetitorsMany Competitors ProximityProximity

STRENGTHS WEAKNESSESSTRENGTHS WEAKNESSES

OPPORTUNITIES THREATSOPPORTUNITIES THREATS

Industry Analysis: SWOT

• Experienced founders with wealth of connections

• Comparative advantage (larger variety, alt revenue streams, better than online)

• Excellent location with low rental and high human traffic

• Low BTE

• Restriction of certain products

• Main driver of revenue and profits is limited by shop space

• Idea can be easily copied

• Future expansion in other schools

• Liaise with corporate companies, retail shops and blog shops to provide the concept of retail locker space for events or flea markets

• Possibility of new entrants• Online retailers• Lower customer stream

during off-season period on school holidays

• Fluctuating # of clients• Future probable high

competition price war

What’s our STRENGTHS?

Connections

Larger Variety

Excellent location

Low BTE

Restriction of certain products

Limited by Shop Space

Imitable idea

What’s our WEAKNESSES?

Future expansion in other schools

Corporates Retail ShopsBlog Shops

What’s our OPPORTUNITIES?

Possibility of new entrants Online retailersSeasonal

Fluctuating no. of clients Competition Price War

What’s our THREATS?

Primary Market Research

15%

21%

25%

40%

5%10%

15%

70% ClothesAccessoriesBooksTechnology  gadgets

Better gauge of demand and sales mix,

We want to buy these! We want to sell these!

60%

40%

$30$20

Primary Market Research

Pricing policy:I

will pay $20!

60% 40%

I will pay

$30!

Primary Market ResearchPROBLEM PROBLEM

Secondhand Stigma Hygiene & quality issues

Quality Assurance Manual Product Check

NO COUNTERFEIT/EXPIRED!Incentive to sell high quality

products

SOLUTIONS

• “Singaporean youth consumers have been described as having six pockets of income, including income from parents, grandparents, and part-time jobs.”

- From Young Consumers Singapore 2008

Carrie La Ferle, Ph.D.Associate ProfessorTemerlin Advertising InstituteSouthern Methodist University

Kara Chan, Ph.D.*Professor Department of Communication StudiesHong Kong Baptist University

Market Strategy and Plan

Market Strategy and Plan

Segmentation FactorsSegmentation Factors

GeographicGeographic location of customers and proximity of uBox

to them

Psychographic

Preference and neutrality to second hand items

Behavior

Lifestyles and Interests

Targeted Groups:

Market Strategy and Plan

Students Office Staff Advertisers

SMU, SOTA, YMCA SMU StaffManulife Centre NTUC Income

Centre

Brands that target students

and young working adults

Market Strategy and Plan

Re-categorization of Targeted Groups

uBoxers Customers

Advertisers

BoxLocker Rental Service which allows the uBoxers to sell a wide array of products and

embark on their own business Product VarietyProduct VarietyProduct VarietyProduct VarietyProduct VarietyProduct Variety

2 months deposit

Pricing OptionsPricing OptionsPricing OptionsSpaceSpace Internet

2 months deposit

Pricing OptionsPricing OptionsPricing Options Extra ChargesExtra ChargesExtra Charges

uBox seeks to increase awareness among its target

groups by engaging in aggressive promotional

efforts Direct MarketingDirect Marketing Word of MouthWord of MouthWord of MouthWord of Mouth

Location: SMU Concourse Large Volume of Students

Lunch Crowd from offices

Lunch Crowd from offices

Lunch Crowd from offices

Proximity to Bras Basah

MRT

Proximity to Bras Basah

MRT

Basic $30Premium $55

Philantrophy

Option to donate sales

Free rental to charity

Sales Strategy

Maximizing Value and Yields

Students Discounts

Refer a Friend Policy

Student Unions

Catering to Blogshop owners

Cheaper Solution for Flea Marketers

- Persuading Potential uBoxers to sign up for larger size boxes when they express interest in our boxes

- Better value for customers (Attractive Prices)

- One-off $5 discounts to students for the first month of their rental periods

Sales Strategy

Maximizing Value and Yields

Students Discounts

Refer a Friend Policy

Student Unions

Catering to Blogshop owners

Cheaper Solution for Flea Marketers

- Offers Students a 10% discount on the total value of their next contract for getting friends to become uBoxers as well

Sales Strategy

Maximizing Value and Yields

Students Discounts

Refer a Friend Policy

Student Unions

Catering to Blogshop owners

Cheaper Solution for Flea Marketers

- Securing SMU staff and student representative groups

- A special offer for every batch of 4 small retail boxes is offered to each of these major student representatives

- Helps to increase awareness of uBox among SMU students

Sales Strategy

Maximizing Value and Yields

Students Discounts

Refer a Friend Policy

Student Unions

Catering to Blogshop owners

Cheaper Solution for Flea Marketers

- Luring well-known Blogshop owners to sell some of their wares at uBox

- Low Cost Brick and Mortar shop that has a large base of customers

- Serves as a storage and distribution point- Eliminates postage fees for the blogshop owners

Agnes Elle

Love Bonito

Sales Strategy

Maximizing Value and Yields

Students Discounts

Refer a Friend Policy

Student Unions

Catering to Blogshop owners

Cheaper Solution for Flea Marketers

- Flea Markets currently charge booth owners 50-80 dollars a day for booth space- uBox Provides lower monthly rent of $30 with the same or even greater amount of customer flow

Sales Strategy

Maximizing Value and Yields

Students Discounts

Refer a Friend Policy

Student Unions

Catering to Blogshop owners

Cheaper Solution for Flea Marketers

Toy OutpostCactus Farm Otaku House

Competitor Analysis

Direct Competition:

1. Bigger Market

1. Focus on selling products eg. toys, IT gadgets

2. Strong brand association

2. Greater Product Variety

Direct Competitors

BlogShops

Indirect Competitors

I prefer to examine (see, touch, feel) the products in

real life!

Customers

Expensive rental, need to manage the

stall personally

SellersFlea Market

Management Policy

Flat Organisation

Minimum Labor Costs

Marketing Operations Finance

Part Timer Full Timer Expansion!

Inventory & Quality Assurance

Online System to manage their inventory

Product Variety

Quality Assurance

Revenue Projections

Business Ratios

• Low fixed cost• Low debt, almost a pure equity firm• Do not expect to make credit sales or

credit payments• Cash conversion cycle

Start Up Investment