EBAYBy : Wahono Sutanto (Liong)

Company Profile Founded in September 1995 Fortune 500 Company World leading online marketplace Million item listed on eBay across

thousands of categories 1.2 Billion Monthly Traffic

Product and Service Selling Platfrom in 39 Countries and

distributed around the world eBay.com Immediate payment though PayPal Fulfillment support to ship the Items

though FedEx

External Analysis The Industry Competitor Porter’s Five Force PESTEL Analysis

E-Retailing Industry Economic growth leading us to

globalization internet boom leading us an access to almost everything everywhere anytime.

Demanding customer that makes global market more viable.

Competitor Ebay market

cap : 35.37 B

Amazon market cap : 390.71 B

Alibaba market cap : 251.18

Ps : market cap calculated at October 12 2016

Porter’s Five Forces Rivalry : High Rivalry Among the

competitor Supplier Power : Low Power Buyer Power : High Power New Entrance : Medium Subtitute : High

PESTEL Analysis Political : Marketplace fairness act Economic : Exchange rate, Global

recession. Social : Different culture in different

market. Technology : Mobile payment. Environment : Waste disposal. Legal : Set which item can/can’t sell.

Internal Analysis Vision and Mission Statement VRIO Analysis Generic Competitive Strategies Corporate Strategies SWOT Action Plan

Vision and Mission Statement

VISION To provide consumers with an intercontinental marketplace through the world wide web, allowing almost anyone to trade a host of items easily, with this mechanism allowing for a host of financial opportunities across the globe

Vision and Mission Statement

MISSION Our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world

VRIO Analysis Value = Yes = eBay gave value to almost everyone

who want to sell a product and services (competitive advantage).

Rarity = No = eBay business model are easy to copy (no competitive parity).

Imitability = Yes = eBay provide a marketplace for people to sell their product (unexploited competitive advantage).

Organization = Yes = eBay company structure are firmly strong (sustained competitive advantage).

Generic Competitive Strategies Price Leadership eBay create a place where buyer can surf

a lot of items and pick the best price

Opportunities & Challenges

SWOT Economic Scale Diversity on Products Technological

Advantage Brand Reputation

Opportunities & Challenges

Inability to Measure Illegal activity

Technological Malfunctions

Cost of shipping High fee No further growth

strategy Inability to penetrate

some foreign markets

Opportunities & Challenges

Mobile usage International expansion New markets Market penetration Increase service

portfolio though acquisition

Opportunities & Challenges

Online security Increasing competition

from Amazon & Alibaba Exchange rates Regional Low cost

retailers

Corporate Strategy Intensive = Rent.com Integration = Paypal Diversification = Meetup.com

INTENSIVEINTEGRATION

DIVERSIFICATION

Action PlanTackle Weakness : Do more expansion through aquisition Keep malfunctions as low as possible Revise and adjust fee system

Action PlanOpportunity Enable the process Payment System Further it’s internatioal expansion efforts Consider the retail markets

Contact & Info If you want to use this slide

please directly email me :

More on my Twitter & Instagram@liong3388@liong3388

wahono.liong@gmail.com