Nguyen Chien Thang Nguyen Thi Yen VyDuong Danh Chung

Nguyen Dac QuyVu Viet Dung

Nguyen Lan Huong

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eeBBaayy overview overview

1.1. Advantages of using an Advantages of using an eeBBaayy store store

2. Promoting your eeBBaayy store

3. Up selling on eeBBaayy

4. Electronic Payment Systems

EEbbaay y came into existence in 1995came into existence in 1995

American company- Owner Pierre OmidyarAmerican company- Owner Pierre Omidyar

An online auction and shopping website in which An online auction and shopping website in which people can buy or sell good and services people can buy or sell good and services worldwideworldwide

EEbbaayy has established localized websites in thirty has established localized websites in thirty other countriesother countries

EEbbaayy Inc. also own PayPal, Skype. StubHub, Inc. also own PayPal, Skype. StubHub, Bazee.com and other businessesBazee.com and other businesses

Core message was that Core message was that EEbbaay y is a company that is a company that is in the business of connecting people, not selling is in the business of connecting people, not selling themthem

overviewoverview

1.Advantages of using an eBay store1.Advantages of using an eBay store

• Over 147 million people are registered users on the site which means more potential customers to purchase your inventory.

• A professional – looking Store gives you credibility as an online retailer and makes shopping easier for your buyers.

• Drive buyers both on and off eBay, directly to your Store

• The store also enables you to easily market your store merchandise.

• eBay has provide the ability to list your items in a professional manner, so you can focus on selling your merchandise rather than the technical details of building and running a website.

2. Promoting your eBay store

eBay’ features help promoting your store

• eBay provides a dedicated Search Box in each store so buyers

can search all items.

• eBay show your Store’ icon on all your listing pages placing a

link to the Shop eBay Stores on all search box and category

pages.

• It takes some minutes to set up a basic store, customize and

brand your store ( Custom graphic, additional information)

• Cross promotion.

Store Referral Credit

• You promote your eBay Store or your Store Inventory items

from locations outside of eBay.

• A buyer sees your promotion and goes directly to your eBay

Store and purchase.

• The Store Referral Credit is equal to 75% of the standard Final

Value Fee.

• You must use the correct code.

Driving Sales from Auctions to eBay Store

• Launch auctions that generate Lots of interest and traffic and

then lead buyers to eBay Store.

• Create a smart and appropriate eBay Store Categories.

• Use free Shipping offer to attract visitors to eBay Stores.

3.Up-selling on eBay

Up-selling on eBay

• Up-selling is a process where you encourage a customer to purchase one or more products in addition to the product they are buying.

• 3 ways to work the eBay up-sell.– Make an offer and have the buyer purchase the second item

– Direct the buyer to web store

– Make a direct offer in email or a link to website

Up-selling off eBay

• Up-selling off eBay occur after completing an auction and you have the right to market to that customer directly.

• This type of up-selling is usually done by e-mail.

• Keep reselling to customer by newsletters and announcements.

4.Electronic Payment Systems

Marketplaces

Payments CommunicationsCommunications

Electronic Payment Systems

• The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts…

• The PayPal accounts were free, no transaction fee

• There are 2 ways to execute payment through PayPal– Create “ Buy Now Button” : appropriate for buyers only purchasing one

item

– Create PayPal shopping cart : don’t have to purchase shopping cart software

PayPal