13th EACD Lisbon Debate “LUXURY COMMUNICATIONS: Creative, Effective,

Innovative, Communicative | A roadmap communication strategy transformation of people’s experience, self

perception and feeling from ordinary into extraordinary”

2ND JUNE 2015

Rui Martins | Portugal Regional Coordinator rui.martins@dianova.pt

The leading network for in-house communication

professionals from all fields across Europe (EACD)

The Association

• With more than 2,300 members from 42 countries, the EACD is Europe’s leading network for in-house communicators.

• True to the motto “By Peers,

For Peers” we unite in-house communicators in a pan-European community and provide members with the support, tools and expertise they need to overcome the challenges we face and excel as communicators.

Engagement

• The EACD aims to provide a truly engaging peer-to-peer community and to offer an environment enabling members to build networks across cultural, linguistic and political borders, allowing communication professionals to exchange experiences, opinions and knowledge.

• To tackle these challenges and to discuss the latest developments in the communications landscape the EACD hosts central events such as the annual European Communication Summit in Brussels as well as Working Groups, Regional Debates, Coaching Days and Webinars.

Regional Activities

• Regional events give participants the chance to meet peers from their respective region and share communication-related experiences and ideas with colleagues who also work on an international level.

• The EACD operates through a network of Regional Coordinators who help organise events on a local level. These strengthen the network by connecting EACD members and further promoting the Association's vision.

• Regional Coordinators are the 1st point of contact for regional

EACD members and represent the EACD in their respective countries.

Networking Activities

EACD Coaching Days 2 - 3 hour workshops for EACD members interested in learning in depth about a particular topic. Topics have included: • Storytelling • Communicating Success • Using Data for Social

Media

Regional Debates These events bring together members for informative discussions, knowledge-exchange and networking.

EACD Webinars Online sessions with various themes & communication trends in cooperation with EACD Working Groups. Topics have included: • Digital Disaster

Resilience Programme • Neuroscience &

Communications

Working Groups

• Members of the EACD regularly convene in workshops and meetings that focus on specific topics.

• Their goals are to establish

cross-institutional networks within specific fields and to develop and enhance topic-related standards.

• Each Working Group is led by

a Group Head who acts as coordinator for all members.

10 EACD Working Groups

Events

• European Communication Summit: June 25th and 26th, 2015 in Brussels; 80 high-ranking and inspiring speakers.

• European Communication

Award and Young Communicators Award.

• EACD Forum: November 26th,

2015 at HSBC Headquarters in London, UK.

ECA 2014 Winner Paul Polman, CEO of Unilever and YCA Winner 2014 Julia Bell, Corporate Public Relations Manager for Visa Europe.

Publications

EACD members enjoy a free subscription to our Communication Director magazine and other EACD publications such as service brochures.

Online Community

EACD Website

EACD Intranet

Facebook

Twitter and LinkedIn

Research

• European Communication Monitor 2014: 8th annual survey of 2,777 communication professionals from 42 countries.

• The C-Suite: project, conducted by the Amsterdam School of Communication and Research (AsCoR) in cooperation with the EACD and Russell Reynolds Associates, analyses the prevalence and membership of Chief Communication Officers in executive committees.

Thank you for your attention!

For further information please visit: www.eacd-online.eu And stay in touch:

@eacdonline | www.facebook.com/eacd.online rui.martins@dianova.pt

As always, we are open to new ideas or comments about any EACD activities or initiatives!