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12 september 2013 E- handelssnack

E handelssnack-sthlm-Åsa Jonsson

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Page 1: E handelssnack-sthlm-Åsa Jonsson

12 september 2013

E-handelssnack

Page 2: E handelssnack-sthlm-Åsa Jonsson

ABOUT BRIGHTSTEP

Our references

Page 3: E handelssnack-sthlm-Åsa Jonsson

It all depends…

Page 4: E handelssnack-sthlm-Åsa Jonsson

Conversion - Optimisation

?

Page 5: E handelssnack-sthlm-Åsa Jonsson

So what does your customer see?

Page 6: E handelssnack-sthlm-Åsa Jonsson
Page 7: E handelssnack-sthlm-Åsa Jonsson

Attract

Welcome

Interest & engageConvert

Nurture

Ads, search…

Landing pages…

Product display, search, content…

Basket, checkout, cart recovery mail…

Confirmation e-mails, newsletters… But also delivery of the product

Desktop

Mobile

Tablets

Phone

Store

Digital

Visitor journey

Page 8: E handelssnack-sthlm-Åsa Jonsson

What’s the flow between channels?

Page 9: E handelssnack-sthlm-Åsa Jonsson

Attract Welcome Interest Convert Nurture

Web

Phone

E-mail

Store

Page 10: E handelssnack-sthlm-Åsa Jonsson

10

Define Goals

Monitor Analyse

Report

ActImprove

PROCESSSKILLS

TOOLS

Sales

Customer Experience

Operational Excellence

Cost Reduction

Page 11: E handelssnack-sthlm-Åsa Jonsson

Is there something with our site?Is there something with our offer?Is there something with our terms?Is there something with the technology?Is there something with the organisation?

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Svarstider

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Traffic

Offer

Conversion

Fulfilment

Retention

Product range /

mix Selected target group

Customer analysis

Market analysis

SEO

E-mail marketin

g

Mobile ads

In Store Media

Social

Usability

Payment methods

A/B testing

Search and

navigation

Landing

pages

Customer service

Delivery methods

Delivery on-time

Return manageme

ntPick and

pack process

Loyalty programs

E-mail marketin

g

Campaigns

Events

Customer / product lifecycle

Pricing/ discounts

Personalization

OPTIMIZE YOUR E-COMMERCE

Adwords

Affiliate

Re-marketing

Merchandising

Print

Gamification

Page 14: E handelssnack-sthlm-Åsa Jonsson

Send to site What I get

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So what do we do?

Page 16: E handelssnack-sthlm-Åsa Jonsson

”Best practice is somebody elses best practice”

Page 17: E handelssnack-sthlm-Åsa Jonsson

Brightstep ABMäster Samuelsgatan 42111 57 StockholmSweden

Åsa Jonsson+46 70 536 03 [email protected]: @sayonsson