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12 september 2013
E-handelssnack
ABOUT BRIGHTSTEP
Our references
It all depends…
Conversion - Optimisation
?
So what does your customer see?
Attract
Welcome
Interest & engageConvert
Nurture
Ads, search…
Landing pages…
Product display, search, content…
Basket, checkout, cart recovery mail…
Confirmation e-mails, newsletters… But also delivery of the product
Desktop
Mobile
Tablets
Phone
Store
Digital
Visitor journey
What’s the flow between channels?
Attract Welcome Interest Convert Nurture
Web
Phone
Store
10
Define Goals
Monitor Analyse
Report
ActImprove
PROCESSSKILLS
TOOLS
Sales
Customer Experience
Operational Excellence
Cost Reduction
Is there something with our site?Is there something with our offer?Is there something with our terms?Is there something with the technology?Is there something with the organisation?
Svarstider
Traffic
Offer
Conversion
Fulfilment
Retention
Product range /
mix Selected target group
Customer analysis
Market analysis
SEO
E-mail marketin
g
Mobile ads
In Store Media
Social
Usability
Payment methods
A/B testing
Search and
navigation
Landing
pages
Customer service
Delivery methods
Delivery on-time
Return manageme
ntPick and
pack process
Loyalty programs
E-mail marketin
g
Campaigns
Events
Customer / product lifecycle
Pricing/ discounts
Personalization
OPTIMIZE YOUR E-COMMERCE
Adwords
Affiliate
Re-marketing
Merchandising
Gamification
Send to site What I get
So what do we do?
”Best practice is somebody elses best practice”
Brightstep ABMäster Samuelsgatan 42111 57 StockholmSweden
Åsa Jonsson+46 70 536 03 [email protected]: @sayonsson