DYNACAST™DYNACAST

TWO SCREEN INTERACTIVE VIEWING ANDTWO-SCREEN, INTERACTIVE VIEWING AND LISTENING EXPERIENCE FOR TELEVISION AND RADIO

PREPARED FOR:LINKEDIN

8-May-09

WHAT IS DYNACAST?

ONE TV PROGRAMME – TWO SCREENS

TV PRESENTING BROADCAST CONTENT•TV PRESENTING BROADCAST CONTENT

•PC PRESENTING ADDITIONAL

RELEVANT WEB-BASED INFORMATIONRELEVANT WEB BASED INFORMATION

Complement broadcast content with web content

Create an integrated multi-media experience

Engage viewers with contests, blogs, on-line ordering, surveys, feedback

Provide a synchronized on-air/web sell to advertisers

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THE DYNACAST EXPERIENCE

AUTOMATED AND SYNCHRONISED PLAYOUT OF SUPPLEMENTAL INFORMATION VIA DEDICATED WEB PAGES

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WHY IMPLEMENT DYNACAST?

CAPTURE THE INCREASING NUMBER OF CONSUMERS WHO ENJOY BROADCAST MEDIA WHILE USING THE INTERNET

U i PC

Talking on Phone

Instant MessagingFemaleMaleAll

Sitting Still

Moving About

Using a PC

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Watch Alone

Watch with Others

Source: In-Stat, 2/09

Multitasking While Watching TV by GenderUS market research In-Stat Reed Business Info – March 09

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WHAT IS THE IMPACT OF DYNACAST?

BUILD AND RETAIN AUDIENCE LOYALTY BY PROVIDING

AN ENGAGING MEDIA EXPERIENCEAN ENGAGING MEDIA EXPERIENCEconcurrent online webcast via www.ABCXYZ.COM/live/event :

Backstage Camera during live eventVoting

Different camera angle(s) sports eventsDifferent camera angle(s) sports eventsreal time statistics

Synchronised online chat sessionsy

Programme related €-commerceimmediate conversion

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WHAT’S THE RETURN TO BROADCASTERS?

INCREASE ADVERTISING REVENUE AND DIFFERENTIATE yourself FROM OTHERDIFFERENTIATE yourself FROM OTHER

BROADCASTERS BY OFFERING ADVERTISERSBY OFFERING ADVERTISERS

SYNCHRONISATION OF ON-AIR AD DELIVERY WITH ADVERTISER BRANDED WEB PAGES

INCREASED EFFECTIVENESS AND HIGHER RETURNINCREASED EFFECTIVENESS AND HIGHER RETURN ON INVESTMENT ON ADVERTISING CAMPAIGNS

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WHAT IS DYNACAST’S REACH?

DYNACAST CAN BE IMPLEMENTED SWIFTLY WITH EXISTING TECHNOLOGYSWIFTLY WITH EXISTING TECHNOLOGY

THE LATENT INSTALLED BASE IS HUGE!!!!!TOTAL POPULATION ?? M NUMBER OF HOUSEHOLDS ?? M

TV SUBSCRIPTIONS ?? MBROADBAND CONNECTIONS ?? M PENETRATION ?? %PENETRATION ?? %

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DYNACAST IN EURO’S/DOLLARS/YEN/POUNDS

LINEAR BROADCAST TV PROGRAMME ONLINE SUPPLEMENT n WEB PAGES

TV VIEWERS xDYNACAST POTENTIAL y% (INTERNET PENETRATION)

DYNACAST CONVERSIONy% times x VIEWERS @ n WEB PAGES = z PAGE VIEWS

WEBPAGE: TV PROGRAMME RELATED; ADVERTISER BRANDED/CLICKABLE (INTERACTIVE)

ADDED VALUE PER PROGRAMME:Z PAGE VIEWS TIMES CPM/CPC

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DYNACAST AND THE CONSUMER

TV VIEWER (CONSUMER) CONNECTS TO A LINK ON THE BROADCASTER WEB SITEBROADCASTER WEB SITE

DYNACAST DISPLAYS WEB CONTENT AUTOMATICALLY WEB PAGES AND INFORMATIONAL MESSAGES FROM THE BROADCASTER

CONSUMER MAY SIT BACK AND VIEW THE CONTENT, OR LEAN FORWARD AND INTERACT

CONSUMER MAY PAUSE AND RESUME THE AUTOMATIC PLAYOUT, OPEN THE CURRENT CONTENT IN A NEW TAB, VIEW THE CONTENT HISTORY TO REOPEN PREVIOUSLY DISPLAYEDTHE CONTENT HISTORY TO REOPEN PREVIOUSLY DISPLAYED

CONTENT, OR EMAIL SELECTED LINKS FOR LATER REFERENCE

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TECHNICAL REQUIREMENTS- CONSUMER

ALL A CONSUMER NEEDS, ARE PC, INTERNET ACCESS, AND A BROWSER THAT CAN USE DYNACAST. NO ADDITIONAL HARDWARE OR SOFTWARE IS REQUIRED.

INTERNET BROWSERS TESTED FOR DYNACAST:– APPLE SAFARI

MICROSOFT INTERNET EXPLORER 6 OR 7– MICROSOFT INTERNET EXPLORER 6 OR 7– MOZILLA FIREFOX

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DYNACAST SYSTEM ELEMENTS

Web Server –Web Server browser polls the server for web addresses

Dynacast Producersends web addresses to the server

Dynacast Browser Sessionautomatically loads web pages to consumer’s browser

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TECHNICAL OVERVIEW

• Broadcast Signal UnchangedBroadcast Signal Unchanged• Dynacast Producer Communicates Web

Content to the Web Server• Dynacast Web Session Polls Server• Web Content Displayed On PC

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• Web Content Displayed On PC

DYNACAST FOR RADIO

DYNACAST COMPLEMENTS RADIO DELIVERED OVER THE AIR, BY SATELLITE AND ON THE INTERNET

AS WITH TELEVISION, DYNACAST ENHANCES AUDIO WITH CONTENT DELIVERED TO THE CONSUMER’S BROWSER

WEB CONTENT IS TIMED TO THE RADIO PROGRAMMING* ARTIST WEBSITE DURING MUSIC* ORDER THE CURRENT SONG* AUDIENCE INTERACTIVE PAGES FOR CONTESTS* AUDIENCE INTERACTIVE PAGES FOR CONTESTS,

REQUESTS, SPONSORSHIP* ADVERTISER WEB SITES AND ORDER PAGES TIMED TO

ON-AIR ADSON AIR ADS

FOR INTERNET-DELIVERED RADIO YOU CAN SURROUND THE AUDIO PLAYER WITH RELEVANT WEB CONTENT

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