蔣紫緹/曾浩瑜/曾欣/李欣怡

Dry Bath , Dry Your Best

Agenda • Why we develop the product

• Objective

• S.T.P

• 4P

• Campaigns

• Advertising

Taking a bath

However……

Objective

Using in more convenient

and comfortable way

without water

Segmentation Postpartum mother

• Taiwan tradition • Easily get cold • Infection to the wound

Be unable to take bath but still want to take bath

Outdoor activities

• Without water for bath • Travel with few luggage • Clean only some part • Nature environment • Adventurous

Feel uncomfortable after sweating

Elderly caring

• Lying on bed for long time

• disable • Easily feel (get) cold

Hard to get to the bathroom to get bath

Postoperative caring

• Wound would easily be infected

• Hard to move

Need to keep the wound dry

Position

U.S.P

Convenient to carry

Easy to use without water

Nature and be produced by professional

from J＆J

Product--Dry Bath

• Including herbal ingredients

• Non-alcoholic components

• Heat-generating component

• Can be torn one by one

Dry Bath

Dry Bath

Dry Bath

Dry Bath

Dry Bath

Price

• a bottle is 25ml

• a set including 5 bottles

• a set costs＄199

Dry Bath

Dry Bath

Dry Bath

Dry Bath

Dry Bath

Price

Average NT.170

Place

• Travel accessory stores

• Pharmacy

Campaign—experiential marketing

• Where?

on the floor of travel goods in shopping malls

• How?

→set up three treadmills and a big screen

→people try to win the mission

→ people would be tired and brow beaded with

sweat

→try some “dry wash”

Campaign--Water charity Campaign

• Buy 1 set, we’ll donate 1000ml water to the water shortage place

I want to refresh

myself

and carry on the

journey...

Advertising

Website

Wholesale

Product placement

Book and magazine

Database

Social media

Travel agency website

Advertising

Website

Wholesale

Product placement

Book and magazine

Bath Care and Shower Products corner

Wholesale

Advertising

Website

Wholesale

Product placement

Book and magazine

Television

• Product placement

Advertising

Website

Wholesale

Product placement

Book and magazine

Book and magazine

30% off

Dry Your Best