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DOS IMAGINGMARKETING PROPOSAL
August 15, 2013
INTRODUCTION
Mantra Creative:
> In business since 2004
> Over 20 years developing marketing strategies that work
> Provides clients strong graphic design and effective messaging
> Low-overhead equates to reasonable pricing structure
> Clients get the results they seek
& DOS ImagingMantra Creative
Program AdsCompany Logos
Mantra Creative & DOS Imaging
Working as a team since 2004 creating : Business CardsOutfield BannersRadio Spots
Moving Forward…
> Continue Valuable Partner Relationship
> Perform as an Integral Team Member
> Act as full-time, Experienced in-house Agency
> Provide Reliable, Constant Availability for phone calls, meetings, brain-storming sessions, rush projects
PHASE 1 (duration: 6 months)
Strategic Marketing Plan
BRANDING
> New company name
> New company logo and tagline
> Corporate identity package: stationery, biz cards, pocket folder, etc.
> Possible additional materials
Specific Tasks:
Internal Communications STAFF
> Company mission statement
> Vision & values posters
> Consider: desktop screen saver
> Brand standards/corporate ID sheet
Specific Tasks:
Sales TOOLS
> Laptop presentation> Capabilities brochure> Product sheets> Promotional items> Tradeshow materials> Possible additional materials
Specific Tasks:
External Communications BRANDING/ADVERTISING
> Trade journal ad> Local newspaper ad (branding)> Local newspaper ad (lead generation)> Media placement> New tradeshow display and program > Consider: regional outdoor board> Wine fest ad> Pirates/Marauders program ads> Pirates/Marauders schedule> Field banners
Specific Tasks:
External Communications CUSTOMER
> Closed deal thank you> Welcome to the company
> Message on hold> E-newsletter> Equipment sale notices> What’s new eblasts> Invoice stuffer promotions> Direct mailers
Specific Tasks:
External Communications LEAD GENERATION PROGRAM
> Discovery
• Designate targets
• USP/value proposition
• Define areas of expertise
Process:
External Communications LEAD GENERATION PROGRAM
> Website • Design and build
• Home page video
• Blog integration
• Photography
• Analytics integration and webmaster tools coordination
• Integrate CRM coordination
• Microsite (for lead gen program) – clean leads
• SEO
Specific Tasks:
External Communications LEAD GENERATION PROGRAM
> Editorial print ad> Free guide> Direct Mail> Establish Marquee Content • Theme • Interview questions (outline) • Conduct interview (record) • Transcribe • Format (guide) • Publish (on Amazon)
Specific Tasks:
External Communications LEAD GENERATION PROGRAM
> Shock & Awe Package • Contents (guide, promo items, etc)
• Packaging
Specific Tasks:
External Communications PARTNER PROGRAM
> Connect with trusted, qualified associates with big databases realavent to your business
> Search partner database with appropriate keywords
> Partner would endorse DOS Imaging and vice-versa
Process:
Miscellaneous SERVICES
> Social media (LinkedIn, Google+, Twitter, Facebook)
> Public Relations
> Recruitment classified ad (consider job fairs)
> Email marketing?
Specific Tasks:
Benefits WORKING WITH MANTRA CREATIVE
> Our team is Professional, experienced, and dependable
> The account is serviced by the principals of the company
> Our history and proven track record with DOS Imaging
> Low overhead = reasonable rates
> We are ethical, talented & fun