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DOS IMAGING MARKETING PROPOSAL August 15, 2013

Dos marketing proposal aug13

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Page 1: Dos marketing proposal aug13

DOS IMAGINGMARKETING PROPOSAL

August 15, 2013

Page 2: Dos marketing proposal aug13

INTRODUCTION

Page 3: Dos marketing proposal aug13

Mantra Creative:

> In business since 2004

> Over 20 years developing marketing strategies that work

> Provides clients strong graphic design and effective messaging

> Low-overhead equates to reasonable pricing structure

> Clients get the results they seek

Page 4: Dos marketing proposal aug13

& DOS ImagingMantra Creative

Page 5: Dos marketing proposal aug13

Program AdsCompany Logos

Mantra Creative & DOS Imaging

Working as a team since 2004 creating : Business CardsOutfield BannersRadio Spots

Page 6: Dos marketing proposal aug13

Moving Forward…

> Continue Valuable Partner Relationship

> Perform as an Integral Team Member

> Act as full-time, Experienced in-house Agency

> Provide Reliable, Constant Availability for phone calls, meetings, brain-storming sessions, rush projects

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PHASE 1 (duration: 6 months)

Strategic Marketing Plan

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BRANDING

> New company name

> New company logo and tagline

> Corporate identity package: stationery, biz cards, pocket folder, etc.

> Possible additional materials

Specific Tasks:

Page 9: Dos marketing proposal aug13

Internal Communications STAFF

> Company mission statement

> Vision & values posters

> Consider: desktop screen saver

> Brand standards/corporate ID sheet

Specific Tasks:

Page 10: Dos marketing proposal aug13

Sales TOOLS

> Laptop presentation> Capabilities brochure> Product sheets> Promotional items> Tradeshow materials> Possible additional materials

Specific Tasks:

Page 11: Dos marketing proposal aug13

External Communications BRANDING/ADVERTISING

> Trade journal ad> Local newspaper ad (branding)> Local newspaper ad (lead generation)> Media placement> New tradeshow display and program > Consider: regional outdoor board> Wine fest ad> Pirates/Marauders program ads> Pirates/Marauders schedule> Field banners

Specific Tasks:

Page 12: Dos marketing proposal aug13

External Communications CUSTOMER

> Closed deal thank you> Welcome to the company

> Message on hold> E-newsletter> Equipment sale notices> What’s new eblasts> Invoice stuffer promotions> Direct mailers

Specific Tasks:

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External Communications LEAD GENERATION PROGRAM

> Discovery

• Designate targets

• USP/value proposition

• Define areas of expertise

Process:

Page 14: Dos marketing proposal aug13

External Communications LEAD GENERATION PROGRAM

> Website • Design and build

          • Home page video

• Blog integration

• Photography

• Analytics integration and webmaster tools coordination

• Integrate CRM coordination

• Microsite (for lead gen program) – clean leads

• SEO 

Specific Tasks:

Page 15: Dos marketing proposal aug13

External Communications LEAD GENERATION PROGRAM

> Editorial print ad> Free guide> Direct Mail> Establish Marquee Content • Theme • Interview questions (outline) • Conduct interview (record) • Transcribe •  Format (guide) •  Publish (on Amazon)

Specific Tasks:

Page 16: Dos marketing proposal aug13

External Communications LEAD GENERATION PROGRAM

> Shock & Awe Package • Contents (guide, promo items, etc)

• Packaging

Specific Tasks:

Page 17: Dos marketing proposal aug13

External Communications PARTNER PROGRAM

> Connect with trusted, qualified associates with big databases realavent to your business

> Search partner database with appropriate keywords

> Partner would endorse DOS Imaging and vice-versa

Process:

Page 18: Dos marketing proposal aug13

Miscellaneous SERVICES

> Social media (LinkedIn, Google+, Twitter, Facebook)

> Public Relations

> Recruitment classified ad (consider job fairs)

> Email marketing?

Specific Tasks:

Page 19: Dos marketing proposal aug13

Benefits WORKING WITH MANTRA CREATIVE

> Our team is Professional, experienced, and dependable

> The account is serviced by the principals of the company

> Our history and proven track record with DOS Imaging

> Low overhead = reasonable rates

> We are ethical, talented & fun