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Businesses using social media typically share common goals - to increase brand awareness and generate leads. There are many benefits when using social channels for business, but opportunities are often two-faced and hide an underlying challenge.
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www.act-on.com | @ActOnSoftware | #ActOnSW
Don’t #Fail Me NowCommon struggles businesses face when using social media
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You probably don’t have 63 useful things to say every day. (key word: useful) Moderation is key!
Excessive tweeting
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#Don’t #overuse #hashtags, but know when one can propel your #marketing message. Try using Topsy to identify #tags relevant to your biz.
Incorrect use of hashtags
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Stay social, ask questions, engage and listen. Your customers have options, you don’t.
Ignoring your users (aka potential customers)
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Adding media to your G+ page adds interest and provides value to your customers (e.g. video, reports, photos…).
Using only text on G+
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Whatever your expertise is, chances are there is a group for it. Use this opportunity to network & connect.
Disregarding LinkedIn groups
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Social media = constant change. Keep exploring, learning & embracing new social media methods.
You snooze, you lose
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