Distribution ProjectMariah MartinJanuary 30th, 2012½ Orange

Market Coverage Strategy-Nike Sneakers•Selective Distribution •It’d sell better, I can get it to places

where I can make the most money.•I can sell my product to places where I

know people will by them.

Region for Initial Sale of Product•US•It’d sell better and it’s more popular.•People have more money to buy this

product

Distribution Channel Structure

•Agents•Retailers•Wholesalers•I can get my product sold to everyone that

I want and I could get more money out of everything.

Manufacturing Plants

•4 manufacturing plants•I can get more done•US, California, Miami•China, Beijing Shi, Shanghai Shi•I can get cheap labor and I can also make

sure my product reaches places I want it to go faster.

Transportation Methods•Train-They are cheaper, they can carry a

lot, and they can get to where they need to go faster.

•Truck- they go just about anywhere there is a road.

Distribution Plan

Distribution Plan

LegendTarget MarketManufacturing PlantAgentsWholesalersRetailersAirplaneBoatTrainTruck