Problem

Praça Luís de Camões

Route Schedule Guide

Not everyone’s an extrovertHard to hear Available in only one language

Problem

Walking tours on your terms

Market

?“Compared to other holiday expenses, sightseeing is the most common “special treat”. In fact, more travelers are likely to spend more on sightseeing

than on shopping, souvenirs and nightlife combined.”

-Trip Advisor

https://www.tripadvisor.ca/TripAdvisorInsights/n2582/tripbarometer-2015-five-key-traveller-trends

• Created by Niantic Labs• Serves up text summary of local

sites• Integrating into Google Now and

Google Glass• Locations and summaries from a

variety of sources (Food Network, Google Maps, others), no way for locals to add locations

• Controversy over listings being more like ads and most sites limited to major tourist locations

• Specific, themed narrated routes• Audio play style with voice actors• Limited to 10 cities worldwide, 50%

of which are in the USA• Pay per tour or for an entire city via

in app purchases

• Specific, themed routes• Basic photo and text

summary of each location

Competition

Revenue Model

• a la carte $$ with subscription option

• keep free with donation option

• inject real-time audio ads based on geolocation

AchievementsWe built the app

Prototype

Momentum

Proof

Email collection

Unique Advantage

• Team is traveling together

• Pilot test in 8 more cities

• Other RY cohorts criss-crossing cities

• PR engine of RY

Team

Why this all matters

José gets $$

City tells its stories