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09-05-2000 Discontinuities Summary findings

Discontinuities May 2000

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09-05-2000

Discontinuities

Summary findings

09-05-2000

Discontinuities

From

• How old are you?

• Standalone, dedicated rooms

• Product to service

• Alignment

• Drugs are bad

• Environmentally friendly

• Old

• Matter

• Linear relationship

• Two mutually exclusive poles of attraction

• 9 to 5 office work

• Ownership

• Being subjected to nature

• Time = money

• Average

• Stand alone dumb objects

To

• How old do you feel?

• Networked home

• Experience economy

• Creativity

• Drugs are cool

• Environmentally zero tolerance

• New beliefs

• Software

• Borderless relationship

• Complementary multipolarity

• Flexible time, work from home

• Just use it!

• Playing God

• Time = life

• Hgh end/ low end - polarisation

• Connected intelligence

09-05-2000

age doesn’t matter

Title: Age doesn't matter

Headline: From: How old are you?To: How old do you feel?

Description: The desire to be, look and act younger is stronger and stronger. Also the desire to stop aging is very strong. Life expectancy is rising. Value and the amount of elderly is increasing as well.

09-05-2000

age doesn’t matter

From: How old are you? to: How old do you feel?

09-05-2000

alive home

Headline:

From: standalone, dedicated roomsTo: networked home

Description:Due to many reasons, the role of the home is changing:1. Home is becoming a place where to work, to meet people, to rest, to play, to surf the web, to chat -physically and virtually- , to learn, to interact with (smart appliances)....2. Home will be a cocoon, not a constraint: it will be easy to change; it will not create problems, but solve them.3. Home will be more flexible, due to increase flexibility in lifestyle: families are more flexible (one parent only, divorced parents, less children...), traditional roles (mom as an housewife, dad at work, kids at school) are disappearing and new roles are rising

09-05-2000

alive home

09-05-2000

customized experience

Title: From product to service to experience economy

Description:From buying the ingredients and making a birthday cake to ordering a birthday cake to having someone organising the party and "throwing in" the cake.

09-05-2000

customized experience

09-05-2000

creativity revolution

Title: creativity revolution

Headline:

From: alignmentTo: creativity

Description:With the acceleration in speed of change in the business environment and the world overall, old systems of hierarchy, top down and centralised management are being replaced by fast, flat and bottom up ones.

09-05-2000

creativity revolution

From: alignment to: creativity

09-05-2000

cool drugs

Title: From drugs are bad to drugs are cool

Description:The accellerated pace of life has put more pressure on the individual. The need to use time effectively and to it's fullest is increasing. Therefore the youth of today`s Europe (tomorrows consumers)are increasingly resorting to drugs in order to make the most of their spare time (Raves, clubbing ..). This is especially true since the reasons for not taking drugs (side effects, addiction and social stigma) are disappearing. Marihuana is already "almost" legal and considered less harming to f.ex. alcohol. A lot of these new drugs are designer drugs like extacy.

09-05-2000

cool drugs

From drugs are bad to drugs are good

09-05-2000

green world extremist

Title: Green World Extremist

Headline:

From: Environmentally friendlyTo: Environmentally zero tolerance

Description:"Zero tolerance" means that environmentally friendly is just an entry ticket and who does not comply is not even in the game. The new challenge is environmentally beneficial. There is an increasing and widespread awareness about the huge impact of human activity on the Earth and our quality of life possibilities. Sustainability is questioned. The interdependencies are so complete that there is no place to hide (from pollution and for polluters!).

09-05-2000

green world extremist

09-05-2000

my holy trinity

Title: My Holy Trinity (Body, Mind and Soul)

Headline:

From: oldTo: new beliefs

Description:Static traditional values and faiths do not fit the discontinuous nature of the world. Technology is empowering us beyond imagination, but does not guide us. We are left with a quest for meaning that takes on new directions. A deeper and personal search for balance at all levels. The solutions need to address at the same time the needs of the body, mind and soul. It is a 360 well-being concept. It is about making an individual connection to the rest of the universe and with the human story: past and future. Look, feel, being good.

09-05-2000

my holy trinity

From: oldTo: new beliefs

09-05-2000

nanotech

Title: Nanotechnology revolution

Headline:

From: matterTo: software

Description:Nanotechnology will revolutionise the world of products. It means manufacturing from the molecular level up. Products will be assembled atom by atom and software will have all the information necessary so matter will be software.

09-05-2000

nanotech

09-05-2000

boardless relationship

Title: New level of relationship

Headline:

From: linear relationshipTo: borderless relationship

Description:Establishing relationships is changing in all segments of our life- family life, work and community. Information is being exchanged constantly in global communities, family, friends and neighbours, and also between people who don't personally know each other. The relationship between different ethnic, linguistic and religious backgrounds is changing. Family is becoming a "relationship platform", with a peer relation between parents and their children. From top down hierarchy to pizza pie model of organisation - regional and global institutions move from vertical to horizontal, from hegemony to diversity.

09-05-2000

boardless relationship

09-05-2000

kapital world

Title: One Centerless Capital World

Headline:

From: two mutually exclusive poles of attractionTo: complementary multipolarity

Description:Globalisation is enabling at the same time convergence and divergence, standardisation and differentiation. At the macro level, as much as capitalism and free market economy is becoming the only economic paradigm, at the same time the sources of cultural models and creativity are fragmenting and originating from what we used to consider the peripheries of the world.

09-05-2000

kapital world

09-05-2000

[email protected]

Title: [email protected]

Headline:

From: 9 to 5 office workTo: flexible time work from home

Description:Going from home to the office, in well-defined time, is no more a necessity. The necessity is to get results and successes.

Enablers of this disco are the new technologies: fast and cheap communication, low cost and micro end user tools.

Flexibility is a new way of life and a cause.

09-05-2000

From 9 to 5 to flexibility

[email protected]

09-05-2000

just use it!

Title: "Use ownership"

Headline:

From: ownershipTo: just use it !!

Description:The increasing of rental services from companies, expecially for mass produced or luxury products, is changing the consumer not to own products themselves but only the usage and service..This discontinuity can also be explained as the shift from commodities to experience, in which the use is much more important than possession.

09-05-2000

just use it!

09-05-2000

genetic

Title: From being subjected to nature to playing god

Description:The unravelling of the human genome and other advances in genetic engineering are allowing us to alter nature, including us humans, in a profound way. This is going to have profound influences on all parts of life. It places in human hands the capacity to redesign living organisms, the products of some three billion years of evolution. We essentially get the possibility to play god

09-05-2000

genetic

09-05-2000

timeeeeeee

Title: From time = money to time = life

Description:Time will become more valuable than money; people are struggling in balancing the information overload, rapid change in industries and technology and managing careers with family responsibilities.

09-05-2000

timeeeeeee

09-05-2000

multiplicity

Title: From average to high end/ low end - polarisation

Description:The gap between the have`s and the not have`s is widening - in all aspects.

Polarisation of/in;- ages; young-old.- natural reserves.- incomes; middle class shrinking.- countries and between continents(GDP/capita).- wellfare.

09-05-2000

multiplicity

09-05-2000

connectivity

Title: From stand alone dumb objects to connected intelligence

Headline:

From: stand alone dumb objects To: connected intelligence

Description:All objects that surround us are becoming connected. They will have computing power (computer chips) and will communicate with each. The world around us will be "smart", it will recognise us and make information available everywhere and anytime.

09-05-2000

connectivity

09-05-2000

Always-On Generation

Headline: From Internet as a database to Internet as a communication tool

Description: the new generation stays online for different reasons than their elders. They use Internet for instant messaging and they have become completely dependent upon Internet to complete their studies and to access audio and video.

Opportunity: appliances with Web-pads

09-05-2000

Shared work spaces

Headline: From videoconferencing to shared work spaces

Description: a kind of remote meeting that is suited for most day to day tasks: shared work spaces. In these meetings rooms participants chat and share on-screen presentations and documents.

Opportunity: also for household use?

09-05-2000

Feeling Safe

Headline: From security devices considered too expensive, intrusive and time consuming, to security devices considered absolutely necessary

Opportunity: home safety devices

09-05-2000

Wireless Services

Headline: From wireless carriers to wireless services

Description: Combining powerful brands and customer service experience will compete against incumbent wireless carriers. Result: bifurcation of the industry, with some operators and selling services directly form the net.

Opportunity: Can Whirlpool sell their customer service expertise?

09-05-2000

Renewable energy

Headline: From oil and coal To renewable energy sources like wind, solar and fuel cells.

Description: Developing countries looking to improve their electrical infrastructure will install wind turbines, solar panels and fuel cells. This will lower energy generation cost

Opportunity: appliances adapted to new energy sources

09-05-2000

Gadget madness

Headline: FROM expensive traditional devices TO inexpensive, multifunction, portable computer devices

Description: prices for displays, memory chips, microprocessors etc have dropped tremendously in the past years. This will spark the emergence of inexpensive, multifunction, portable computing devices.

Opportunity: appliances could be the cradle for multifunction gadgets

09-05-2000

On-line learning

Headline: From e-learning for school applications, to e-learning for home applications

Opportunity: IFU online, cooking classes online...

09-05-2000

Personalization

Headline: From mass production goods, TO customised products and services, TO custom tailed experiences

Description: theme funerals and theme weddings, design-it-yourself shoes, create your own cereals etc.

Opportunity: personalised products

09-05-2000

Ethnic Foods

Headline: From traditional cuisine TO ethnic foods

Description: After Thai and Korean, Caribbean and Middle Eastern dishes are becoming popular

Opportunity: Ethnic recipes in cookbooks, Ethnic grocery

09-05-2000

Boomburbs

Headline: From ‘suburb’ to ‘boomburb’

Description: A boomburb is home to between 100,000 and 400,000 residents, yet still feels distinctly suburban.

Opportunity: anything to do with servicing and constructing new households

09-05-2000

Luxury trickle-down

Headline: From certain products and services only for the rich TO affordable also for the middle-income customer

Description: A middle-class consumer with more wealth and a sense of entitlement.

Opportunity: affordable ‘luxury’ products