Direct Mail Market Research

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Text of Direct Mail Market Research

  • 1. Direct Mail research

2.

  • Countries
  • Statistics
  • Companies (by country)
    • Value proposition
    • Price (if available)
    • Contact (if available)
  • Cameo

Agenda 3. 4. 5. 6. 7. Marketing Research Fact Sheet (October 2008) 8. Im Geert! 9. Power Distance Individualism Uncertainty Avoidance Masculinity Long Term Orientation 10. Lets jump in andsee 11. 72% of Canadians look forward to whats in the mail box 12. 41% are more likely to read mail if they have seen the same concept on TV or heard about it in another medium 13. 67% of Canadians agree mail is the preferred way to receive advertising information (vs18%email,1 %telephone) 14. 18.1 billion pieces of DM sent out (2007) *181 billionin the USA *12 billionin Australia *50 billionin Germany *rough conversion approximation by population 15. $1.696 million in expenditures compared to 2005 (9.6% increase) 16. 84% of Canadians spend some sort of time attending to DM each day 17. So who are the MAJOR players? 18. 19. 20. 21. 22. Services Provided Full service (in house?) Outsourced DIY 23.

  • Addressed & unaddressed
  • National & international mailings
  • Consumer & business addresses
    • Cleansing & refinement (addresses)

Value Propositions 24.

  • acquisition mail
  • competition mail
  • impact mail
    • clean mail
    • sensory mail

Extras (varies)* * Australia Post 25.

  • Canada Post
  • Fivemain sets of data
  • $1625 to$8625per year

Postal Code Data 26. CanadaPost Pricing 75.00 75.00 75.00 75.00 75.00 Ship Only (ship cost) 0.34 0.34 0.29 0.29 0.22 Ship Only (per piece) 0.61 0.46 0.37 Unaddressed (with postage +$0.01 for businesses) 1.00 0.90 0.69 Addressed (per piece withpostage) Bi-fold Brochure Tri-foldBrochure Flat flyer Oversized Postcard Postcard Standard 27. Method of contact Phone or email Phone Online Form Could attempt to contactCustomer service 28. Callcredit Information Group CAMEO International 30+ countries 29. End of presentation