Digital Summit - Video is not an Option - Jeff Perkins Presentation - 5.21.14

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Presentation I delivered at the Digital Summit in Atlanta. I talked about the importance of video as a key tactic for marketers. I showed examples of what we do at PGi.

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<ul><li>1.Jeff Perkins Digital Summit June 18, 2014 VIDEO IS NOT AN OPTION </li></ul> <p>2. 2 #DSUM14 @JeffPerkins8 PGi 3. 3 ABOUT ME Pic of kids 3 #DSUM14 @JeffPerkins8 4. 4 #DSUM14 @JeffPerkins8 @jeffperkins8 www.linkedin.com/in/jeffperkins1 SingleMindedProposition.com 5. 5 THE GOOD OLD DAYS 5 #DSUM14 @JeffPerkins8 6. 6 Only 2% of cold calls result in an appointment 3% of emails result in a click (Source: Mail Chimp) (Source: Leap Job) 7. 7 YOUR CUSTOMERS JUST ARENT THAT INTO YOU 7 #DSUM14 @JeffPerkins8 8. 8 #DSUM14 @JeffPerkins8 Your prospects are 70% of the way through the sales process before they engage a rep. TRADITIONAL SALES FUNNEL 9. 9 #DSUM14 @JeffPerkins8 WHAT ARE THEY DOING 70% OF THE TIME? 10. 10 #DSUM14 @JeffPerkins8 Source: Google &amp; Compete B2B Customer Study June 2013 ONLINE RESEARCH 11. 11 #DSUM14 @JeffPerkins8 MEET YOUR NEW SALES REP 12. 12 #DSUM14 @JeffPerkins8 DO YOU WANT YOUR SALES REP TO BE SILENT? 13. INTERACTIONS ONLINE CAN BE AS DYNAMIC AS HUMAN INTERACTIONS 13 #DSUM14 @JeffPerkins8 14. THE VIRTUAL DEALERSHIP 50%of car shoppers used video while shopping for a car. 14 #DSUM14 @JeffPerkins8 15. 15 #DSUM14 @JeffPerkins8 ITS ABOUT CREATING ENGAGEMENT ITS NOT JUST ABOUT CREATING A VIDEO. 16. 16 #DSUM14 @JeffPerkins8 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety. People are 64% more likely to buy a product after watching a video. http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/ 17. VIDEO AINT EASY Timing Budget Approval process Quickly outdated What kinds of videos? 17 #DSUM14 @JeffPerkins8 18. 18 #DSUM14 @JeffPerkins8 HOW DO YOU DO IT? 19. 19 HAVE A CLEAR VISION 19 #DSUM14 @JeffPerkins8 20. 20 #DSUM14 @JeffPerkins8 CATEGORIES OF VIDEO Product Overview/Ad How-To Tips Product Story Testimonials 21. 21 #DSUM14 @JeffPerkins8 22. 22 #DSUM14 @JeffPerkins8 23. 23 #DSUM14 @JeffPerkins8 24. 24 #DSUM14 @JeffPerkins8 25. 25 #DSUM14 @JeffPerkins8 26. 26 #DSUM14 @JeffPerkins8 27. 27 #DSUM14 @JeffPerkins8 28. 28 #DSUM14 @JeffPerkins8 29. 29 #DSUM14 @JeffPerkins8 CREATE A VIDEO PRODUCTION MACHINE 30. 30 #DSUM14 @JeffPerkins8 31. 31 #DSUM14 @JeffPerkins8 32. 32 #DSUM14 @JeffPerkins8 33. 33 #DSUM14 @JeffPerkins8 34. 34 #DSUM14 @JeffPerkins8 Find the right production team Bring in your production team on a regular basis Get footage in the can for later use Get timely feedback to your production company 35. 35 #DSUM14 @JeffPerkins8 WIDE DISTRIBUTION 36. 36 #DSUM14 @JeffPerkins8 37. 37 #DSUM14 @JeffPerkins8 38. 38 #DSUM14 @JeffPerkins8 39. 39 #DSUM14 @JeffPerkins8 40. 40 #DSUM14 @JeffPerkins8 41. 41 #DSUM14 @JeffPerkins8 42. New User Ads 42 #DSUM14 @JeffPerkins8 43. 43 #DSUM14 @JeffPerkins8 New Users Retargeting Cost Per View $0.20 $0.19 Click Thru Rate .8% 2.24% Watched half the video 45% 54% Watched entire video 10% 15% 44. 44 #DSUM14 @JeffPerkins8 CREATE A VIDEO CULTURE 45. 45 #DSUM14 @JeffPerkins8 46. 46 #DSUM14 @JeffPerkins8 47. 47 #DSUM14 @JeffPerkins8 48. 48 #DSUM14 @JeffPerkins8 221% increase in video views 40 leads a month from video VIDEO RESULTS 49. 49 #DSUM14 @JeffPerkins8 VIDEO IS NOT AN OPTION ITS A REQUIREMENT. 50. THANK YOU #DSUM14 @JeffPerkins8 Jeff Perkins VP Global Online Marketing, PGi www.linkedin.com/in/jeffperkins1 @JeffPerkins8 50 #DSUM14 @JeffPerkins8 </p>