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One of the Largest Car Insurance Providers in the United States.

New and Affordable Insurance

Online Service: Easy and Fast

COMPANY GOALS FOR 2015:

• Provide more conveniences and benefits• Increase brand awareness

• The Unique Mobile App

THE BIG IDEA:

TARGET AUDIENCE• People would like to use internet.

THE MOBILE APPFollow the development and trend of technology

TO PROVIDE MORE CONVENIENCES AND BENEFITS TO EXIST CUSTOMERS

• Auto payment

Loyalty program

• Birthday greetings

TO PROVIDE MORE CONVENIENCES AND BENEFITS TO EXIST CUSTOMERSPromotion is always important!Promotions for customers who refer another one Lower price for consistent and return customers

TO INCREASE BRAND AWARENESS

Social Media Networks

MAKE USE OF FACEBOOK PAGEGather customers together, leave them a space

to talk and comment

TO INCREASE BRAND AWARENESSAdvertising is always important, try to use Google Adward!

ADVERTISING BUDGET For Progressive Corporation, the estimated advertising budget for Progressive is around $71000 a month.

Facebook Page: $15000Twitter:$15000Instagram: $10000YouTube: $10000Google Adwards: $21000

ANALYZE CUSTOMER ACTIVITIES

• Track customers’ activities

• Upgrade and optimize systems and service

• Provide better service to customers

Sidekick: an approach of inbound marketing to get more information from customers.