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How important is Digital Marketing in 2014
Digital media is an exigent environment. Perpetual innovation, and technology and people
directed at creating a well oiled formula of winning team of technology experts who are
„Mega-focused‟ are vital in keeping ahead the cellular media ecosystem. The research on
importance of Digital marketing in 2014 has already entered the elite segment of
advertising. As more and more products try to gather brownie points for their user friendly
apps and acceptability, how important is Internet marketing in 2014 has displaced print
editions in a rather sporadic manner. The entire marketing community is full of beans about
being “digital first” and the colossal opportunity for the market players and their stake
holder agencies to find a partner that will team up with them and pump resources to
revolutionize the very way media content is bought with the concise goal of reaching
consumers across all channels and devices.
The market prediction for Digital Marketing
At the very beginning of the year 2014, companies- giant and small fries, have already
pushed the thought and fit their events on lines of how important is Digital marketing in 2014
to the pedestal as a game-changing media and incubating cross channel digital advertising
versions across video, mobile, display, email and social platforms. Market analysts and elite
research teams had earlier predicted that Digital marketing would take at least 5 years to
succeed in its foray into consumer market and web based development. The ambiguity with
which the medium has spawned in a rather quick gestation time highlights the exciting phase
in brand management and Web-content programs, particularly more so as it relates to digital
advertising. The demand for cross channel solutions, especially in the manufacturing and
consumer durables is pegged at over $1 billion dollars. For a forum that is fluid in dynamics
and existence, the idea of considering how important is Internet Marketing in 2014 is
leveraging the most advanced tele-communication technology backed by reputable insights
that channel advertisers to their right audiences at the scale adequate for prominent existence.
The phenomenon is universal and almost every rival organization is pooling resources to go
Digital on web. There are numerous Digital Marketing Agency in India.
Driving Factors for the Media
As more and more web management companies realize the importance of maximizing time
and efficiency in a „quick start‟ flash of event reporting and journalism, the client companies
have also opened their doors open to the new formats of „Cross channel‟ advertising. This
allows them to exploit the single point of contact for a buy across multiple channels thus
creating an exponential efficiency in terms of time and resources for the advertiser. More
importantly, the insights each channel provides about a user, aggregated together, creates
more complete profiles about an automotive brand‟s user, increasing the automaker‟s
likelihood of generating more return on ad spend. The talisman concept of digital marketing
is still based on the „Value of Data‟ that remains a critical component of triumphant
advertising that ensures its ability to improve ad efficiency and relevancy, ultimately giving
the consumer a better experience. For the rest of the year 2014, digital media will remain
dynamic considering contemporary nature of fragmented media environment and the nascent
cross channel campaign planning. As far as its efficiency is concerned, importance of
digital marketing in 2014 will attract savvy consumers who will continue to toggle from
one site to another site and often switch devices in search of their best buy schemes and add
to the knowledge quotient. Web content management companies have to plan in real-time
and interact using diverse digital ecosystem every day.
For more information please browse http://www.igentdigital.com